Basis

JULY 1, 2022

While this represents a more attractive model for publishers, advertisers may find themselves overspending and paying an increased average cost per 1,000 impressions (CPM). A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs).

CPM 65

CPM Impressions Ad Exchange Demand Side Platform 65

Digiday

NOVEMBER 13, 2022

Horizon Media and ad platform Magnite on Monday entered a supply-path optimization deal to consolidate purchases and prioritize connected TV. New York-based Horizon Media, the largest independent media agency in the U.S., Demand-side platforms use an algorithm to streamline with the supply-side platforms.

Media 58

Media Demand Side Platform CPM Entertainment 58

Basis

MARCH 14, 2024

You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. From there, all you have to do is submit a programmatic bid through your DSP to place your ad on any contextually relevant pages and/or environments.

Advertising 75

Advertising Cookies CPM Retargeting 75

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. You set a fixed CPM for inventory, which the advertiser is ready to pay for the first look. What Is Preferred Deal?

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CPM Header Bidding Ad Space Impressions 52

Basis

SEPTEMBER 26, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Luckily, there’s a programmatic buying method that offers just that: programmatic guaranteed. Negotiate a deal.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Basis

MARCH 14, 2024

You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. From there, all you have to do is submit a programmatic bid through your DSP to place your ad on any contextually relevant pages and/or environments.

Advertising 52

Advertising Cookies CPM Retargeting 52

Automatad Inc.

NOVEMBER 23, 2023

Advertising agencies, trading desks, and ad networks are great instances of ad tech providers. They optimize media buying and selling and connect advertisers to multiple supply sides to get high revenue and ROI. Publishers can set minimum CPM prices and the types of ad formats they want to display to reduce spammy content.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Digital Remedy

MARCH 7, 2023

We’ve worked with agencies and clients, big and small, on a broad array of digital campaigns focused on a spectrum of KPIs. The Digital Remedy Approach: Media agnostic, we sit across 14 demand-side platforms (DSPs) and are plugged into multiple supply-side platforms (SSPs).

Media 52

Media Demand Side Platform Audience ROI 52

Digiday

DECEMBER 6, 2022

It will be up to advertisers, agencies and demand-side platforms to adopt the new definitions for in-stream and out-stream video ads to incentivize publishers to follow suit. “If Scroll down for a video breaking down the differences between in-stream and out-stream video ads. in-stream).

Video Ads 57

Video Ads Demand Side Platform Impressions Brand Awareness 57

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. How big is the programmatic advertising market?

Advertising 108

Advertising Marketing Ad Exchange Retail 108

Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. Demand-side platforms.

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First-Party Cookies Cookies Impressions Ad Exchange 112

VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. The Week For Agencies. Top Stories.

Agency 52

Agency Media Non-Profit Retail 52

Digiday

DECEMBER 13, 2022

“It’s known that on linear and on [streaming] the first and last slots are more premium positions,” said an agency executive. It’s just that not a lot of people know about it from the buy side,” said an agency executive. “And then obviously it has not been adopted from the sell side.

Demand Side Platform 65

Demand Side Platform Audience Ad Server CPM 65

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

MNTN

MARCH 19, 2024

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Demand-side platforms can be used to purchase inventory across digital, mobile, and Connected TV. Are Amazon Ads Programmatic?

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is the Difference Between a Supply-Side Platform and a Demand-Side Platform?

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Monetize More

MAY 30, 2023

Offers access to ad agencies, demand-side platforms, and premium ad networks. Index Exchange (Now acquired by Rivr Technologies GmbH) Index Exchange gives publishers access to advertisers from around the world and from some of the largest DSPs and Agency Trading Desks. Rewarded video ads get great CPM too.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

JUNE 26, 2023

This network lets publishers monetize videos with top-quality demand at premium rates. There is no other contender with higher CPM rates than Google. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

VideoWeek

OCTOBER 6, 2023

Adlook Integrates Topics API into DSP Adlook, a demand-side platform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting. The company is also expanding its agency partner program, whose founding members include Dentsu and Vayner3.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Adtelligent

OCTOBER 6, 2021

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

RevX

MARCH 31, 2022

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. What is Mobile Programmatic Advertising? But what is it, exactly?

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Smart-Hub

JANUARY 23, 2023

DSP (demand-side platform) is the platform for advertisers that purchases traffic. The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA).

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

MobileAds

JANUARY 25, 2021

From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Mobile or desktop ad serving.

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Rich Media Mobile Ads Ad Server Media 52

Clearcode

APRIL 26, 2022

So now we’ll take a look at the main platforms, processes and players in the programmatic advertising industry. advertising agency) that wants to get its product or service in front of its target audience to build brand awareness, develop brand loyalty, and increase sales. Next, we have advertising agencies.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Digiday

JUNE 8, 2022

Brands and agencies : Who need user-level identification, the likes of Scream Malmo. Adoption : ID5 ID is active on more than 70,000 websites and mobile applications, mostly reached through supply side/publisher integrations. Fabrick ID; Facebook ID; Google Ad ID; Twitter ID; Snapchat ID; and a number of agency IDs.

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First-Party Cookies Cookies Header Bidding Ad Tech 68

Brid.tv

AUGUST 31, 2022

Agency — Agency is often an intermediary party that handles video ad creation , ad placements, and campaign optimization for the advertiser. Demand-Side Platform (DSP) — A DSP is a platform that enables advertisers (or their partner agencies) to buy ad inventory at scale, usually with the help of automation.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

VideoWeek

MAY 26, 2023

TF1 Pushes Further into Programmatic for Addressable Ads French broadcaster TF1 this week announced a further push into programmatic sales for its addressable TV ad inventory, agreeing a partnership which will see addressable ads on TF1 channels sold through Yahoo’s demand-side platform (DSP). Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Digiday

APRIL 26, 2023

In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

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Impressions Ad Targeting Audience Agency 58