Ad Monsters

FEBRUARY 25, 2023

According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Are demand-side platforms to blame for underperforming traffic? Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing. Likewise, demand-side platforms add CPC bidding as an option.

CPC 104

CPC Demand Side Platform CPM Media 104

MNTN

MARCH 19, 2024

Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency. DSP stands for a demand-side platform. What is a DSP? The DSP will work to find available impressions that fit within all of these criteria.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

MNTN

MARCH 19, 2024

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Demand-side platforms can be used to purchase inventory across digital, mobile, and Connected TV.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Basis

AUGUST 23, 2023

While this represents a more attractive model for publishers, advertisers may find themselves overspending and paying an increased average cost per 1,000 impressions (CPM). A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs).

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

Basis

JULY 1, 2022

While this represents a more attractive model for publishers, advertisers may find themselves overspending and paying an increased average cost per 1,000 impressions (CPM). A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs).

CPM 65

CPM Impressions Ad Exchange Demand Side Platform 65

Brid.tv

JUNE 26, 2023

This network lets publishers monetize videos with top-quality demand at premium rates. There is no other contender with higher CPM rates than Google. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

RevX

MARCH 31, 2022

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. What is Mobile Programmatic Advertising? But what is it, exactly? Well-Defined KPIs.

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52