Netflix’s CPM still under media buyers’ skin months into its disjointed push into advertising
Digiday
MARCH 27, 2023
Countering recent reports about Netflix’s first quarter of offering an ad-supported tier being largely successful , media buyers Digiday spoke with are expressing frustration at its still-too-high $55 CPM and the still-too-slow growth for its ad-supported sub base. Which is apparently happening now. “At It’s a bit of a long-game approach.”
Let's personalize your content