Digiday

JULY 21, 2022

One key question that many still ask is what the word “exclusively,” used by Microsoft in its announcement will mean in actuality — and whether it will primarily revolve around the Xandr ad server or the entirety of its stack, including its demand-side platform?

Ad Tech 64

Ad Tech Ad Server Demand Side Platform Agency 64

Digiday

NOVEMBER 28, 2022

The big advertisers continue to take on more of the skills that are going to be of strategic importance to their businesses while leaving everything else to their agency to handle. Marketers aren’t scrambling to use one demand-side platform or one ad server. The agency, no doubt. “I

Media 63

Media Advertising Demand Side Platform Ad Server 63

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

InMobi

FEBRUARY 23, 2021

This ad call or ad request is made to a publisher’s ad server or mediation platform that sends this request to multiple supply-side platforms (SSPs) and ad exchanges. Next, SSPs or exchanges conduct an auction for all demand-side platforms (DSPs) to bid on available ad placements.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. Read more on VideoWeek.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Monetize More

JUNE 2, 2022

Despite the growing popularity of programmatic media buying, we won’t be seeing Direct ad buying disappearing or going extinct any time soon. Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Digiday

DECEMBER 13, 2022

As detailed in the explainer video below, pod bidding would not only permit advertisers to bid to have the first or last ads airing in an multi-ad break (called a “pod”) but also would allow streaming services to dynamically divvy up their ad breaks in a way that could enable them to maximize ad revenue without expanding ad volume.

Demand Side Platform 63

Demand Side Platform Audience Ad Server CPM 63

Clearcode

JANUARY 22, 2023

In the beginning, the biggest brands and media agencies used DCO tools — especially those who needed to cut down the time it takes to produce individual creatives. Everything happens on the fly, so the tool reduces ad production and delivery costs. The user would then be shown ads for these products as they browse different websites.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains.

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. These latter two units will jointly operate under the banner of Nexxen CTRL. Read on VideoWeek.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? An Overview of Prebid What Is Prebid?

Header Bidding 76

Header Bidding Ad Server Ad Exchange Agency 76

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Data Management Platforms (DMP). How do Agencies fit in the Display Lumascape? Creative Agency : GREY, Epsilon, The Richards Group.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

InMobi

OCTOBER 9, 2018

So, who’s now involved in getting an ad to appear in an app? On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use. An ad network is the bridge between the two sides.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is a Supply-Side Platform (SSP)?

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Unruly

JUNE 12, 2023

The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server, Spearad.

Ad Server 52

Ad Server Demand Side Platform Data Management Platform Affiliates 52

Ad Monsters

OCTOBER 19, 2022

Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . In fact, 73% of those surveyed said they use Google Ad Manager. The solution? Working Well with Google’s AM360 .

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

VideoWeek

NOVEMBER 3, 2023

Lynch said that consumers have shifted in large numbers to short-form video, leading to overall growth in Condé Nast’s video audience. Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

VideoWeek

JUNE 12, 2023

Tremor International this morning announced it is rebranding as Nexxen, bringing its portfolio of ad tech businesses including Unruly, Amobee, Tremor Video and Spearad under one brand in the process. Taptica acquired Tremor Video’s demand-side platform for $50 million in 2017.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

VideoWeek

OCTOBER 6, 2023

.” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Advendio

DECEMBER 7, 2022

In today’s hyper-competitive market, synchronized and reliable data , in addition to accessible and customizable reporting, become key components in the media business, where multiple platforms constantly interact with each other and programmatic auctions and audience data are increasingly complex and difficult to store.

Ad Inventory 81

Ad Inventory Demand Side Platform Ad Server Impressions 81

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Advendio

NOVEMBER 28, 2022

This latest connection supports our customers in managing their audience extensions and booking social media advertising directly into Facebook & Instagram, as it integrates seamlessly with our media buying solution. Xandr Invest uses the capabilities of Xandr’s demand-side platform (DSP) to buy media dynamically.

Media 88

Media Demand Side Platform Ad Server Ad Exchange 88

Digiday

MAY 8, 2023

Although, will the launch risk raising the ire of its demand-side platforms amid a series of moves that some interpret as an escalation of rivalry between traditional partners? ’ Well, that’s a pretty significant barrier,” he added. What’s new?

Ad Server 51

Ad Server Demand Side Platform Ad Tech Media 51

VideoWeek

JUNE 15, 2022

Damon Reeve, CEO of The Ozone Project, said the move would be a positive overall, since it would create greater competition for premium publishers’ audiences across the platform. ” And Kramer added that any new ad tech partners buying YouTube inventory could face scrutiny for their fees.

Ad Tech 85

Ad Tech Demand Side Platform Ad Server Ad Inventory 85

Brid.tv

JUNE 26, 2023

In simple words, ad networks help advertisers search and buy suitable inventory for their ads, while they help publishers sell ad space in exchange for a cut of the ad yield. They negotiate all the terms with buyers, including audience targets and cost per impression. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

SpotX

MAY 6, 2021

A critical component is industry standardisation across targeting and measurement to enable advertisers to find audiences then track and measure their campaigns across a multitude of broadcasters, virtual multichannel video programming distributors (vMVPDs), and device manufacturers. Advertisers and agencies must lean into audience data.

Demand Side Platform 52

Demand Side Platform Ad Server Data Management Platform Manufacturing 52

InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. DSPs connect to multiple exchanges so that their clients, agencies and advertisers, can find maximum reach and scale.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

VideoWeek

OCTOBER 7, 2022

Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. ” The Week For Agencies.

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GDPR Cookies Agency Ad Tech 64

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Real-time bidding is a technology that provides each auction participant an equal opportunity to win in the programmatic auction for the ad inventory, with the highest winning bid.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. 5) What Ad Exchanges and Networks Do They Work With?

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Header Bidding Advertising Ad Server Ad network 52