VideoWeek

AUGUST 3, 2022

Earlier this year the product entered beta testing, giving a number of media agencies and brands access to the data for the first time. “Linear TV ads are measured using panel-based measurement through BARB in the UK, whereas VOD ads are delivered by broadcaster ad servers, and are essentially census based,” said McIntosh.

Ad Server 64

Ad Server Audience Agency Media 64

Martech Series

FEBRUARY 9, 2023

New clients continue to line up to join the adtech B2B PR agency’s growing roster The Digital Voice has started 2023 with three new client wins, as growing numbers of martech firms sign with the boutique B2B adtech PR agency to grow their brands globally.

Ad Server 84

Ad Server Communications MarTech Agency 84

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Ad Ops Hero

JANUARY 25, 2021

Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

MNTN

MARCH 14, 2024

Auction Process : The SSP conducts an auction among interested buyers, who bid on the ad impression in real time. The highest bidder wins the right to display their ad to the user. The Google Ad Manager platform is both an SSP and an ad exchange. Is Google a Supply Side Platform? How Does Performance TV Stack up?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Martech

FEBRUARY 7, 2024

Additionally, operational, business, financial, and legal processes for brands, agencies, and media companies will need extensive reworking.” With Chrome actively participating in the auction of ad inventory, “it poses great concern if Privacy Sandbox neglects legal and business requirements.” Industry reactions.

Cookies 114

Cookies Ad Server Ad Exchange Ad Inventory 114

Paleo AdTech

DECEMBER 10, 2023

.” Carving out some space in an office belonging to his father’s other business, consulting for e-commerce sites , Casale Media hired six engineers, built a “primitive ad server” and worked hard on a more publisher-friendly buying platform.

Media 52

Media Header Bidding Ad network Cookies 52

Digiday

APRIL 16, 2023

GroupM, Camelot, and MiQ have all been confirmed as launch partners with Magnite which maintains that ClearLine lets media buyers share data with publishers more securely — a key benefit as privacy laws increasingly prohibit the traditional means of programmatic trading — to find their desired audiences. That’s correct.

Demand Side Platform 64

Demand Side Platform Advertising Ad Tech Ad Server 64

Digiday

JULY 21, 2022

One key question that many still ask is what the word “exclusively,” used by Microsoft in its announcement will mean in actuality — and whether it will primarily revolve around the Xandr ad server or the entirety of its stack, including its demand-side platform?

Ad Tech 66

Ad Tech Ad Server Demand Side Platform Agency 66

Paleo AdTech

DECEMBER 10, 2023

Today Jay is still living in WebConnect’s home-ground of Boca Raton, Florida, running an agency called Outcome Media — as well as hosting the upcoming Guru Conference for email marketers, at which I’m happy to be contributing some mind-bending insights.

Ad network 52

Ad network Cookies Ad Server Media 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Digiday

APRIL 11, 2023

Last year saw the unveiling of OpenPath by The Trade Desk, plus GroupM’s Premium Marketplace — the latter widely regarded as the culmination of years of collective SPO efforts from the industry’s media agencies. If you’re curating inventory, then you’re just an SSP, you have to be curating audiences.

Ad Tech 65

Ad Tech Ad Server Agency Media 65

Digiday

NOVEMBER 28, 2022

The big advertisers continue to take on more of the skills that are going to be of strategic importance to their businesses while leaving everything else to their agency to handle. Marketers aren’t scrambling to use one demand-side platform or one ad server. The agency, no doubt. “I The critical part of the plan?

Media 65

Media Advertising Demand Side Platform Ad Server 65

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. Read more on VideoWeek.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Paleo AdTech

OCTOBER 6, 2022

Today Jay is still living in WebConnect’s home-ground of Boca Raton, Florida, running an agency called Outcome Media — as well as hosting the upcoming Guru Conference for email marketers, at which I’m happy to be contributing some mind-bending insights.

Ad network 59

Ad network Cookies Ad Server Media 59

Paleo AdTech

MARCH 8, 2022

.” Carving out some space in an office belonging to his father’s other business, consulting for e-commerce sites , Casale Media hired six engineers, built a “primitive ad server” and worked hard on a more publisher-friendly buying platform.

Media 52

Media Header Bidding Ad network Cookies 52

VideoWeek

DECEMBER 20, 2022

We expect to start seeing more contextual solutions specific to CTV to help advertisers reach niche audiences and maximise ad spend.” Major investments in content, the launch of numerous new services, and audience fragmentation have driven advertisers to adopt a more dynamic view of the converged TV universe.

Cookies 126

Cookies Audience Media Ad Tech 126

VideoWeek

JANUARY 20, 2023

Netflix Commits to Nielsen in US, Mexico and Poland Netflix has extended its relationship with Nielsen to provide linear and streaming audience data across the US, Mexico and Poland. The deal grants the DSP access to Upwave’s measurement capabilities, analytics dashboards and audience verification tools.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Digiday

DECEMBER 13, 2022

As detailed in the explainer video below, pod bidding would not only permit advertisers to bid to have the first or last ads airing in an multi-ad break (called a “pod”) but also would allow streaming services to dynamically divvy up their ad breaks in a way that could enable them to maximize ad revenue without expanding ad volume.

Demand Side Platform 65

Demand Side Platform Audience Ad Server CPM 65

Digiday

MAY 25, 2022

That’s frustrated marketers, many of whom are experimenting with all sorts of new ways to measure audiences better than Nielsen does. It does this by pulling in data from audience data companies Lumen, System1, Audience Project and TVision in the U.S. Ebiquity hopes to be one of those alternatives. questioned Kelly.

Ad Server 57

Ad Server Media Audience Impressions 57

VideoWeek

FEBRUARY 24, 2023

Skyrise Intelligence and Regital Merge to Form Skyrise Audience data firm Skyrise Intelligence completed its merger with programmatic marketing specialist Regital. Moloco Creates Streaming Media Ad Server Ad tech firm Moloco has created a new platform to serve streaming media and OTT providers, Axios has reported.

Retail 52

Retail Ad Tech Media Ad Server 52

VideoWeek

DECEMBER 15, 2023

Last week, the TV measurement body announced it had handed ad reporting duties to Clearcast, potentially reducing log time for ads to around eight hours after broadcast. X Ad Revenues Down by More Than $2 Billion X (formerly Twitter) is on track to bring in $2.5 billion in ad revenues this year, down from over $4.5

Ad Tech 52

Ad Tech Media Agency Retail 52

InMobi

FEBRUARY 23, 2021

This ad call or ad request is made to a publisher’s ad server or mediation platform that sends this request to multiple supply-side platforms (SSPs) and ad exchanges. Next, SSPs or exchanges conduct an auction for all demand-side platforms (DSPs) to bid on available ad placements.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

Monetize More

JUNE 2, 2022

Despite the growing popularity of programmatic media buying, we won’t be seeing Direct ad buying disappearing or going extinct any time soon. Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? An Overview of Prebid What Is Prebid?

Header Bidding 76

Header Bidding Ad Server Ad Exchange Agency 76

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. These latter two units will jointly operate under the banner of Nexxen CTRL. Read on VideoWeek.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains.

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

VideoWeek

MARCH 10, 2023

“With DV Campaign Automator, we are simplifying and automating the entire process between our system and the world’s most-used ad server to better support global brands and agencies.” The New York Times’ audience size was up by 113 percent year-on-year, reaching 7.5 million visitors.

GDPR 52

GDPR Ad Tech Media Finance 52

Smart-Hub

APRIL 1, 2024

Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. It is a voluntary standard applicable to publishers, consent management platforms, and other vendors like advertising agencies or ad servers. What Are First-Party Cookies?

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Digiday

OCTOBER 4, 2022

By streamlining content creation workflows, social media teams can better engage audiences with unique, on-brand creative. Best Data Team Bombora Botify Dstillery EMX by Big Village, Whataburger, McGarrah Jessee (agency) Ovative Group Xaxis Advanced Analytics Tam delivers actionable insights to inform client business strategy.

Viewability 66

Viewability Healthcare A/B Testing Food 66

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

InMobi

JULY 24, 2019

For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Header bidding has revolutionized how a publisher’s ad server works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding.

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

Smart-Hub

OCTOBER 15, 2023

In terms of white label products for programmatic, the working principles are the same — as illustrated in the image above, on the example of ad tech. For instance, you need to build an ad exchange as a brand. As a result, it will be easier for you to meet the needs of your target audience and increase loyalty.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52