Ad Monsters

FEBRUARY 16, 2024

By building solid data strategies, based on ethical privacy-safe collection methods, and stopping data leakage, publishers can monetize audiences through direct pathways and emerge victorious. They facilitated communication between supply-side platforms (SSPs), demand-side platforms (DSPs), ad servers, and attribution platforms.

Cookies 60

Cookies Ad Server Demand Side Platform Audience 60

Monetize More

MARCH 6, 2023

They might appear blank spaces on the page where the ad should be displayed. Error Message Ads : These ads display an error message instead of the actual ad content. The error message could be ‘ Ad not found ‘ or ‘ Ad server unavailable.’

Ad Server 98

Ad Server Click Through Rate Ad Space Ad Exchange 98

Martech Series

DECEMBER 27, 2022

First party data offers the ability to deliver a highly targeted and personalized experience to audiences which is a win-win situation for all parties involved. Users are no longer targeted based on their past behavior with ads following them all over the internet. The rise of white-label ad servers.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Unruly

MARCH 2, 2023

PART 4: Creating Customizable Ad Break Experiences How should brands direct their creatives to engage CTV audiences? How can they work with publishers and technology partners to ensure their content is customisable and optimised according to specific audiences?

Ad Server 52

Ad Server Audience Advertising 52

Unruly

FEBRUARY 23, 2023

What efficiencies can modern CTV ad servers bring here? Modern ad servers are built for the transition from traditional linear TV to addressable TV, enabling greater control over the ad break behaviour so that it’s filled in an optimal manner and facilitates a high-quality user experience.

Ad Server 52

Ad Server Audience Advertising 52

VideoWeek

FEBRUARY 21, 2024

As more streaming companies enter the advertising market, the battle for eyeballs and ad dollars has never been more competetive. Publica, an ad server owned by IAS, argues that in order to attract ad dollars, you need to retain viewers – and in order to retain viewers, you need to ensure a seamless ad experience.

Ad Server 135

Ad Server CPM Audience Advertising 135

Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. household-level IDs, she added. household-level IDs, she added.

Ad Targeting 78

Ad Targeting Ad Server Geo targeting Ad Tech 78

Digiday

FEBRUARY 20, 2023

On the latest episode of the Digiday Podcast, Reset Digital’s CEO Charles Cantu said that this collaboration with the NNPA went beyond the creation of a marketplace, to provide these news publications with the tech stacks necessary to run ads, as well as teach them how to sustainably build their online audiences.

Ad Server 69

Ad Server Audience Conversion Agency 69

Ad Monsters

MARCH 13, 2024

In the other we have Google’s Protected Audiences API , or PAAPI for short, a major piece of Google’s Privacy Sandbox alongside their Topics & Attribution APIs. PAAPI is Google’s solution to phasing out the 3PC in Q3 2024 and still help publishers monetize their Chrome audience.

Fill rate 106

Fill rate Video Ads Ad Server Audience 106

Digiday

NOVEMBER 17, 2022

Register for free to watch more of the discussion and learn how publishers are maximizing ad revenue on CTV. With the accelerated growth of connected TV, programmatic advertisers are increasingly investing in the medium to reach engaged audiences. How video ad servers were falling short for publishers and advertisers.

Header Bidding 65

Header Bidding Ad Server Video Ads CPM 65

Unruly

MARCH 9, 2023

When it comes to CTV, sharing metadata and contextual information is key, as are traditional TV metrics such as about time of the day and where and how to best reach the audiences. This information can be all put together to create a relevant ad experience for consumers.

Ad Server 52

Ad Server Audience Advertising 52

Martech

MAY 13, 2024

Quantcast is a global digital advertising, audience insights and measurement platform. Google is a significant player, in some ways the backbone with their browser and their ad server being very commonly used. ” You use whatever data points are available to you to build models to find new audiences.

Advertising 113

Advertising Cookies Machine Learning Ad Server 113

Ad Monsters

MAY 1, 2024

AB: Lotame’s approach to curated marketplaces (PMPs) involves aligning 1st party or 3rd party audience data with publisher datasets. We also give preference to publishers with Lotame Panorama ID-enabled via PreBid or ad server to ensure maximum scale of addressability.

Viewability 59

Viewability Machine Learning CPC Ad Server 59

Ad Monsters

FEBRUARY 20, 2024

They have been actively exploring ways to use their first-party data to create audience segments for targeting, measurement, and attribution. This direct data source can help publishers create audience segments based on user interest. Fortunately, publishers haven’t been content to sit on the sidelines.

Cookies 71

Cookies First-Party Cookies Ad Server Audience 71

Paleo AdTech

DECEMBER 10, 2023

Jason was the co-founder with his fellow Yahoo veteran Tim Cadogan of OpenX, a pioneering ad server and then programmatic exchange that launched in 2008. Today he is co-founder and CEO of tvScientific , a CTV-oriented programmatic platform. GoTo (then renamed Overture) was acquired by Yahoo in 2003 for a reported $1.8 They were wrong.

Ad Server 52

Ad Server Audience Advertising Media 52

VideoWeek

MARCH 20, 2024

Publicis says the offering will combine Epsilon’s proprietary identifier with artificial intelligence in the ad server, which it says will drive stronger outcomes on retail media’s own digital storefronts, and other inventory powered by their data.

Retail 52

Retail Media Ad Server Impressions 52

Automatad Inc.

MAY 9, 2023

These ads can be displayed on various digital platforms such as social media, YouTube, or websites. Video ads are a popular and effective way for businesses to reach their target audience visually, engagingly, and interactively. They can also help set up ad campaigns, optimize video ads, and more.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

TechCrunch Ads

JULY 12, 2022

Previously, Disney kept Hulu’s ad inventory separate from its other properties, so this partnership means advertisers can not only discover more addressable inventory across Disney’s portfolio, they can also now programmatically target their audiences and potentially improve their return on investment.

Ad Server 72

Ad Server Ad Inventory Ad Tech Audience 72

Monetize More

JULY 19, 2022

S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. Informational campaigns targeting a general audience or video ads often deliver the best results with this setup. This ensures publishers get the best bids thus maximizing ad revenue.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Clearcode

AUGUST 4, 2022

Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website), typically via an ad server. . Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website and video-streaming service), typically via an ad server.

Advertising 92

Advertising Demand Side Platform Ad Server Agency 92

Martech Series

NOVEMBER 9, 2022

“Sports fans are one of the most valuable audiences to brands right now and they consume media in more ways than ever,” said Oz Etzioni, CEO of Clinch.

Advertising 81

Advertising Ad Server Audience MarTech 81

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Ad Ops Hero

JANUARY 25, 2021

Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Clearcode

FEBRUARY 26, 2023

Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an ad server via the video player located inside an application or website. What Is Client-Side Ad Insertion (CSAI)? Once the ad has been displayed, the video player then resumes the video.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

Paleo AdTech

JUNE 6, 2023

Jason was the co-founder with his fellow Yahoo veteran Tim Cadogan of OpenX, a pioneering ad server and then programmatic exchange that launched in 2008. Today he is co-founder and CEO of tvScientific , a CTV-oriented programmatic platform. GoTo (then renamed Overture) was acquired by Yahoo in 2003 for a reported $1.8 They were wrong.

Ad Server 52

Ad Server Audience Advertising Media 52

Unruly

AUGUST 9, 2022

As you may recall, earlier this year we fully integrated our Spearad ad server and unified auction solution into the Unruly ad platform. Alternatively, unified auctions take place in the publisher’s ad server, reducing latency and making it easier for direct deals to compete with programmatic ones.

Header Bidding 52

Header Bidding Ad Server Fill rate Impressions 52

VideoWeek

AUGUST 3, 2022

“Linear TV ads are measured using panel-based measurement through BARB in the UK, whereas VOD ads are delivered by broadcaster ad servers, and are essentially census based,” said McIntosh. It only measures adult audiences, without delving any deeper into demographics.

Ad Server 64

Ad Server Audience Agency Media 64

Martech Series

FEBRUARY 9, 2023

Automated Creative scales high-quality creative to any audience, on all major ad servers, using a blend of creative media expertise and automation. Joining The Digital Voice is marketing technology platform Automated Creative , which unites creativity with automation to supercharge media performance.

Ad Server 84

Ad Server Communications MarTech Agency 84

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. But at the same time, this channel was inaccessible for many brands — advertising costs were high and determining when (and even if) an ad would run was difficult, if not outright impossible. But a better ad-viewing experience could be on its way.

Advertising 110

Advertising Ad Server Manufacturing Brand Awareness 110

Martech Series

FEBRUARY 3, 2023

VideoByte’s results-driven video ad serving technology and distinctive experiences on CTV and OTT strengthens Kargo’s mission to deliver deeper and differentiated interactions to audiences as they move between mobile, desktop and now connected televisions.

Ad Server 78

Ad Server MarTech Video Ads Advertising 78

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. Audience Targeting One of the key factors that make in-game advertising so effective is audience targeting capability.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

MNTN

MARCH 14, 2024

Auction Process : The SSP conducts an auction among interested buyers, who bid on the ad impression in real time. The highest bidder wins the right to display their ad to the user. MNTN Performance TV streamlines the ad auction process, seamlessly integrating quality SSPs to access their inventory.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Advendio

MARCH 20, 2023

Podcast advertising has become an increasingly popular channel for marketers to reach their target audience. 81% of respondents that participated in a research project suggested they take notice of podcast ads more than they do of radio, TV commercials, billboards, and even digital ads on social media.

Agency 76

Agency Advertising Ad Server Impressions 76

Clearcode

AUGUST 8, 2023

Anonymization is often used by AdTech platforms to: Perform statistical analysis Conduct basic audience segmentation Generate insights Encryption Encryption is a security measure that involves transforming data into a coded form — often referred to as ciphertext — that cannot be understood by anyone who doesn’t have the key to decode it.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Martech Series

JUNE 10, 2022

Due to the partnership, VlogBox is now capable of running ER VAST tags smoothly, which means the company and its publishers can use the tags via the applications or SDK in order to directly connect to specific advertisers that utilize ER as their primary ad server.

Advertising 72

Advertising Ad Server Video Ads Impressions 72

Martech

OCTOBER 25, 2021

An impact on a business like Facebook, which is consumed on iPhones by a huge segment of its audience, was widely predicted. The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP and Head of Ad Monetization and Strategic Partnership at Jagran. “We

Video Ads 119

Video Ads SEO Ad Server Ad network 119

Martech Series

JUNE 21, 2022

The Investment accompanies an expansion of the valuable partnership between a leading ad tech platform and a leading operating system and streaming platform to collectively offer a better advertising experience across CTV.

Ad Server 70

Ad Server Manufacturing Ad Tech MarTech 70