Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back.

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Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

AdvertiseMint

NOVEMBER 7, 2023

By aggregating ad space from multiple publishers, ad networks allow advertisers to reach broader audiences across various platforms with ease. For Publishers : Ad networks are indispensable. They help publishers monetize their content, maximizing ad revenue through access to a range of ad formats.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Ad Ops Hero

JANUARY 25, 2021

Ad Exchange will help the advertisers in selecting the right ad inventory to promote their products and services to the right set of audience on the selected publishers. This is auction model provide a control over bidding the price on each impression by targeting the right audience.

Ad Exchange 52

Ad Exchange Ad Inventory Demand Side Platform Impressions 52

Automatad Inc.

DECEMBER 1, 2023

Video ads are the best source of revenue, and you should keep it flowing with practical tips and recommendations in this blog. Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand.

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Video Ads Non-Profit CPM Viewability 40

Automatad Inc.

NOVEMBER 16, 2023

Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals. Anchor ads are another good option to increase viewability, as they will be on the user’s page and viewpoint for the entire duration of the visit.

CPM 52

CPM Viewability Ad Server Ad Space 52

Monetize More

JUNE 2, 2022

Despite the growing popularity of programmatic media buying, we won’t be seeing Direct ad buying disappearing or going extinct any time soon. Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience.

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Advertising Ad Inventory Ad Exchange Impressions 52

Monetize More

DECEMBER 29, 2022

You’re making a smart decision that will help you reach new audiences and get your content seen by more people. Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. Congratulations!

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Brid.tv

AUGUST 29, 2022

With the rise of the popularity of video content came the rise in the number of platforms offering access to movies, shows, and other video formats to audiences far and wide. These platforms connect publishers to advertisers who wish to reach wider audiences through OTT TV. So how do these platforms actually work? Targeting Options.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

InMobi

JULY 24, 2019

For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Header bidding has revolutionized how a publisher’s ad server works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding.

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Header Bidding CPM Ad network Fill rate 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Ad Monsters

FEBRUARY 16, 2023

This has only been further compounded by the emergence of ‘Header Bidding,’ which offers a more streamlined and efficient way for publishers to monetize their inventory and for advertisers to reach their desired audience. Once the bids are received, they are sent to the ad server for the second auction round.

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Header Bidding Ad Server Ad Inventory Ad Exchange 76

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g.

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Header Bidding Fill rate Ad Server Audience 79

Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. Improved fill rates as they sell more ad space. publishers).

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Lemonads

SEPTEMBER 10, 2020

Nativo’s mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today’s digital consumer with an extraordinary reach of 630M professionals, keeping the audiences engaged which is what matters most!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Brid.tv

DECEMBER 20, 2022

As such, it certainly has a lot of benefits, both for publishers and advertisers: It Attracts a Larger Audience — Not everyone is prepared to spend money to be able to download or use an app. For the majority of mobile users, seeing an occasional ad is a good trade-off for a free product. Benefits of In-App Advertising.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Brid.tv

DECEMBER 21, 2022

Ad Targeting Options. Audience targeting can make or break even the best campaign. The better an ad performs, the higher the ad yield. This is why precise audience targeting is paramount for publishers and app developers. . Smart is a feature-rich ad server , SSP, and DSP. Smart AdServer .

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. What to Look for in a Video Ad Network? Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

NOVEMBER 25, 2022

hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Monetize More

APRIL 13, 2023

Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. That information is passed directly to the publisher’s ad server.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Monetize More

JANUARY 6, 2023

This includes ensuring that your website or app is safe and appropriate for all audiences, and that you are not serving ads in a way that violates AdSense's policies. This includes making sure that you are not using any automated means to generate clicks or impressions, and that you are only showing each ad to a user once.

Viewability 52

Viewability Ad Server Impressions Ad network 52

Clearcode

MARCH 21, 2023

Here’s a step-by-step explanation of how an ad network works: An ad network partners with a vast number of publishers to provide advertisers with large amounts of inventory. Advertisers create campaigns using the ad network’s campaign management system. Who Can Benefit From Building an Ad Network?

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Automatad Inc.

JANUARY 23, 2023

The digital advertising industry is no exception to this trend, as advertisers and publishers want to reach their targeted audiences quickly and efficiently. The wrapper selects the demand partner with the highest bid and passes the bid (along with the ad creative) to the ad server via a key value.

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

Brid.tv

MARCH 23, 2023

Ad Density Limit Ad Frequency To prevent ad fatigue, publishers should keep ad placement within the industry guidelines. They should also limit the number of times an ad appears on the user’s screen. Many ad servers offer the option to set frequency caps for ads displayed on websites or apps.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Brid.tv

OCTOBER 24, 2022

Why Publishers Need Header Bidding Analytics Third-Party vs. In-House Header Bidding Analytics The Metrics You Want to Track With Header Bidding Analytics Bidder Latency Bidding Frequency eCPM SSP Win Rates Fill Rates Best Header Bidding Analytics Tools for Publishers 1. Fill Rates. Assertive Yield 3.

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Header Bidding A/B Testing Fill rate Video Ads 82

Brid.tv

JULY 9, 2023

Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well. So, an OTT advertising platform should have the following: Targeting Options — The better targeted an ad is, the better it will perform. Additionally, publishers must have an engaged audience and follow Better Ads Standards.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Brid.tv

AUGUST 23, 2022

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. Ad yield optimization tools allow you to use the data you gathered through ad analytics and optimize the ads to maximize their performance. Yield Optimization Tools.

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Header Bidding Advertising Ad Exchange Video Ads 82

YieldBird

JUNE 22, 2023

Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs). By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fill rates and overall yield.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

YieldBird

JUNE 22, 2023

Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs). By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fill rates and overall yield.

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Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

Brid.tv

NOVEMBER 22, 2022

InMobi’s platform comes with real-time ad analytics with advanced audience filtering options (e.g., by OS, device, ad format). Key Features: Advanced audience filtering (e.g., OS, device, GEO, channel) Ad preloading support Rich selection of non-intrusive ad formats Comes with a regularly updated SDK.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Single Grain

AUGUST 8, 2023

The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. Marketing Approach : Single Grain recognized the need to revitalize advertising efforts and explored programmatic ads using StackAdapt’s platform.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

InMobi

APRIL 12, 2019

Are advertisers willing to spend more than normal to reach your audience, or do they worry about their ads appearing next to questionable or objectionable content on your app? 5) What Ad Exchanges and Networks Do They Work With? 7) How Do You Integrate With their Ad Servers? Or do they provide hybrid options?

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Brid.tv

AUGUST 31, 2022

Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. How Are OTT Ads Inserted?

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Monetize More

MAY 31, 2022

In case, there’s a low fill rate with many unfilled impressions, that represents lost ad revenue that should be taken into account when determining the demand partners that need to be prioritized. A publisher can view their rCPM metric statistics through their ad server’s data monitoring tools.

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CPM Header Bidding Fill rate Impressions 119

Monetize More

JULY 28, 2022

Publishers can choose to allow their ads to be displayed on Open Bids, allowing them to receive revenue from all of the ads shown on the platform. Header bidding runs on a user’s browser while Open Bidding runs on an ad server, making it easier for the user’s device to load the overall ad setup.

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Header Bidding Ad Exchange Cookies Ad network 72