Digiday

APRIL 9, 2023

New agencies blurring the lines between media and creative, as well as brand and performance, are increasingly specialized in the art of TikTok advertising. But there isn’t a one-size fits all approach to advertising on the short-form video app, according to five agencies that spoke to Digiday.

Agency 78

Agency Media CPM CPC 78

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. How much does it cost?

Advertising 109

Advertising Marketing Ad Exchange Retail 109

Basis

JANUARY 24, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Luckily, there’s a programmatic buying method that offers just that: programmatic guaranteed.

Impressions 77

Impressions CPM Data Management Platform Communications 77

Basis

SEPTEMBER 26, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Determine which partner(s) have the inventory and audiences you’re trying to connect with. Negotiate a deal.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Monetize More

MAY 30, 2023

Requires a large amount of monthly impressions for access. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers. Demographic Location.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. The key aspect here is the ‘guarantee’ – both in terms of the quantity of ad impressions and the price.

CPM 52

CPM Header Bidding Ad Space Impressions 52

AdvertiseMint

FEBRUARY 12, 2024

Facebook and Google offer unique advantages and can be powerful tools for reaching your target audience. By focusing on capturing attention in a social feed, you can experiment with each ad format to find what resonates best with your target audience. Precise targeting for customized audiences. Targeting option. Cost structure.

CPC 52

CPC Brand Awareness Video Ads CPA 52

Ad Monsters

MARCH 3, 2023

For advertisers, the promise of programmatic has been to reach the right audiences in the right places at the right times. ELEVATE includes an Accountability Score metric designed to assist brands in identifying new growth opportunities in media plans that drive unique audiences, minimize brand fraud and improve brand outcomes.

Viewability 64

Viewability CPM Audience Ad Tech 64

AdvertiseMint

FEBRUARY 1, 2024

The right strategy can make all the difference in reaching your target audience and maximizing the impact of your Facebook ad campaign. Inadequate audience targeting. Improve audience targeting. Before assessing your targeting options, get to know your audience intimately. What’s Holding Your Facebook Ads Back?

A/B Testing 52

A/B Testing Retargeting Audience CPC 52

Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. How Does a Supply-Side Platform (SSP) Work?

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Basis

MARCH 22, 2023

Basis Technologies has been trusted by agencies and consultants in politics, public affairs, and advocacy for 15 years. Programmatic ad buying on CTV grew by more than 60% in percentage of impression share and percentage of spend share from 2020 to 2022. Overall, there was a 40% rise in average CPMs between January and November 2022.

Advertising 74

Advertising Impressions CPM Cookies 74

Brid.tv

DECEMBER 21, 2022

However, regardless of what exactly you’re looking for, there are certain factors you should keep in mind on top of the most competitive CPM. . Audience targeting can make or break even the best campaign. This is why precise audience targeting is paramount for publishers and app developers. . Mobile Ad Formats. Google AdMob.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. Successful campaigns use it to glean actionable data and send audiences the most relevant ads.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. They provide data on whether the audience has interacted with the ad or had its impact on them. Attention metrics are more efficient than traditional metrics like impressions and clicks.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Ad Ops Hero

MARCH 25, 2023

With both programmatic and display, advertisers typically have control over the following: Audience. Also known as a “supply-side platform,” this platform allows publishers to sell their ad impressions to advertisers in real time. Programmatic ads are typically bought on a cost-per-thousand-impressions (CPM) basis.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Digiday

JULY 13, 2022

Otherwise, ad agency Incubeta might have seen a more discernible shift in the cost of advertising in May and June compared to the same months last year. Looking at our clients in the social space, we’ve seen CPMs rise since the end of May and throughout June,” said Harry Hughes, media success director at Incubeta. In May, it was £9.01.

CPM 62

CPM Audience Agency Media 62

Digiday

FEBRUARY 7, 2023

Traditional TV’s viewership measurement is also shifting away from average commercial minute to impression-based measurement. ” “There’s so many varying definitions of video views,” said Kerri Stumpo Gouveia, head of media and communications strategy at ad agency Butler, Shine, Stern & Partners.

Impressions 61

Impressions CPM Agency Communications 61

Automatad Inc.

NOVEMBER 23, 2023

They reach their target audience by displaying ads on the website or app with potential traffic and user data. Internet users: The audience that consumes content generated by publishers and advertisers, including content, video, audio, ads, etc. Publishers, advertisers, ad agencies, and ad networks use ad servers.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

VideoWeek

MARCH 11, 2024

And the majority of major DSPs, SSPs, verification vendors and media agencies are still playing a role in MFA transactions. Verizon for example had 781 impressions served to one person on one MFA website over a one hour period. we must buy for a certain low cpm and reach high viewability values with it while keeping it all brand safe.

Ad Tech 52

Ad Tech Impressions Non-Profit CPM 52

Karola Karlson

MAY 11, 2021

Because there’s an almost endless choice of metrics available in the Facebook Ads Manager: Reach, Impressions, CPC, CPM, CTR, CPA, Relevance Score, Engagement Score, Landing Page View (All or Unique?) If the frequency is very high, it means that most people in your target audience have been reached times over. GIF source.

CPA 52

CPA Conversion Rate CPM CPC 52

Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions. consultants, agencies, customers), track their performance and get paid for results.

Affiliates 98

Affiliates Marketing CPA ROI 98

Digiday

OCTOBER 5, 2022

The strategy is a reflection of changing times: using social media to reach audiences based on criteria like race or ethnicity is no longer an option. Although she didn’t share specific CPM rates, Weinberg said weaker ad-targeting tools have also led to more “wasted [ad] impressions.”

Marketing 60

Marketing Ad Targeting CPM Audience 60

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. There is no other contender with higher CPM rates than Google. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Digiday

OCTOBER 25, 2022

TV networks want to protect their programming from being equated with user-generated content, while agency executives want all video content types to be accounted for. The networks do not,” said an agency executive. “To We’re not saying, ‘I want to equivalize impressions.’ Context matters.”. The data demands stretch across axes.

Impressions 61

Impressions Agency CPM Advertising 61

Ad Monsters

DECEMBER 20, 2023

Brand marketers like the channel’s ability to put them in front of the right audience, and 37% cited targeting people by demographic and product interest as the biggest benefit of RMN. 32% of agencies say the biggest advantage is raising brand awareness.

Retail 59

Retail Media Brand Awareness Ad Space 59

Digital Remedy

MARCH 7, 2023

From beginning to end, a media plan sets the stage for your campaign and ad buys, helping you determine how, when, and where your audience will receive your brand’s next message. We’ve worked with agencies and clients, big and small, on a broad array of digital campaigns focused on a spectrum of KPIs.

Media 52

Media Demand Side Platform Audience ROI 52

AdvertiseMint

NOVEMBER 3, 2023

This often includes strategy development, keyword research, ad creation, campaign setup, performance analysis, optimization, and continuous testing to ensure ads reach the desired audience at the lowest possible cost while achieving set objectives. It involves intricate strategies, constant optimization, and a keen audience understanding.

SEO 40

SEO Click Through Rate CPM ROI 40

Monetize More

APRIL 4, 2023

Identify target audience : The next step is to identify the target audience for the campaign using first-party data. Set up PMP deals : Once the target audience is identified, set up PMP deals with specific targeting options and ad formats to maximize performance. You’ll have to test it with your audience.

Click Through Rate 75

Click Through Rate Audience CPC CPA 75

Digiday

FEBRUARY 12, 2023

. “We have one of our clients that has returned to Twitter ads with our guidance,” said Molly Lopez, partner at digital agency Hite Digital, without naming the client. They know that audiences haven’t left the platform in droves since Musk threw it in disarray — quite the opposite in fact. ”

CPM 65

CPM Impressions Conversion Advertising 65

VideoWeek

JUNE 24, 2022

Magnite and LG Ads Solutions agreed a multi-year deal, enabling Magnite to access LG’s audience-level automatic content recognition (ACR) data for planning, activation, measurement and advanced analytics across its SSP. Magnite and LG Partner on Planning, Activation and Analytics. The Week in Tech. The Trade Desk and AWS to Deploy UID2.

Ad Tech 98

Ad Tech Agency Media Audience 98

Digiday

APRIL 26, 2023

In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Impressions 53

Impressions Ad Targeting Audience Agency 53

InMobi

JANUARY 22, 2019

CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads. Essentially, this denotes the cost for 1,000 impressions of a particular ad. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. Curious why Mille is used here?

CPM 52

CPM CPC Advertising Banner 52

InMobi

JULY 24, 2019

And now that header bidding is available in-app, app publishers and developers can more effectively ensure they are getting quality inventory in their available ad space and obtain better insights on their target audiences. You have header bidding platform will give you the CPM and the impressions per network.

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

Digital Remedy

JANUARY 11, 2023

At launch, Netflix with ads has seen overwhelming interest from marketers and ad-buying agencies worldwide. Pricing for Netflix ads is a bit more aggressive than other OTT services like Hulu, Amazon, and even Disney+, with a CPM of around $55. Within its current model, Netflix ad purchases are only tracking one KPI: impressions.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

RevX

APRIL 5, 2022

Do you want to reach a broad audience? Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. 4) Audience Building. 5) Targeting Options.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). Cons: Some tools are only available to large agencies or clients (e.g.,

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

PrograMetrix

AUGUST 3, 2022

Related: What to Expect from Working with a Programmatic Agency. Less overall advertising demand creates more available ad inventory which leads to lower CPM and CPC rates for advertisers. But while some brands may go silent, other brands see a pathway to make more of an impression on their target audience.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52