Media Math

JUNE 28, 2023

from 2023 to 2030. Sports Marketplace Ensure your ads get delivered in premium sports-related environments people know and trust, with geo-targeting to show relevant ads to audiences based on their location and the local sporting seasons currently happening. Plus, target MediaMath Audiences at no additional fee.

Geo targeting 52

Geo targeting Media Food Audience 52

Basis

APRIL 20, 2023

The US cannabis market size is expected to reach $40 billion by 2030, showing a forecasted compound annual growth rate (CAGR) of 14.2% from 2023 to 2030. Many cannabis brands tend to lean on organic marketing methods like social media and SEO to attract their audience. Because of this, CBD has less restrictions federally.

Advertising 61

Advertising Native Advertising SEO Audience 61

VideoWeek

NOVEMBER 15, 2023

billion users by 2030, per Statista’s estimates, broadcasters have been looking for ways to participate. On the other hand, this young user base presents opportunities for advertisers looking to reach audiences that are harder to access on more traditional media channels. And with uptake set to accelerate to 1.4

Retail 109

Retail Fashion Audience Advertising 109

Martech

DECEMBER 4, 2023

A strategic content approach helps build lasting connections with your audience. Mental availability is achieved by creating unique experiences that are memorable, exciting, and directly address the needs of your target audience.

Marketing 110

Marketing Brand Lift Conversion Rate Brand Awareness 110

Martech Series

FEBRUARY 14, 2023

to the global economy by 2030, with the AI software market expected to grow to $1.09T by 2032. Marketing Technology News: Engage Audiences With Your Marketing in 2023 Amidst A Potential Recession The post Amesite Announces GPT-3 Powered Functionality to Its AI Toolkit for Customers and Users appeared first on MarTech Series.

Education 85

Education MarTech Marketing Audience 85

Martech

JULY 14, 2023

billion by 2030. Review, edit, and personalize AI results to put content in your own voice and ensure it benefits your target audience. Of course, defining your target audience also guides you. Then, ask for questions that would be interesting and engaging for your target audience. Use the bullets to form an outline.

Audience 97

Audience Manufacturing SEO Marketing 97

Ad Rants

SEPTEMBER 27, 2022

billion by 2030. However, with the growing AI trends and machine learning, marketers can extend macro insights for a deeper understanding of the audience's mannerisms to build effective advertising and marketing campaigns. AI in webinars will be able to understand and predict the disengagement of the audience.

Machine Learning 147

Machine Learning Marketing Audience Media 147

Martech

FEBRUARY 8, 2022

By 2030, he said, more than 85 million tech jobs could go unfulfilled. New technologies, our technologies, enable audiences to find what they want, where they want it, when they want it. Entertainment companies knew they had to reach deeper and broader to satisfy their existing audiences and the new audiences they [needed to] gather.”

Cookies 96

Cookies Entertainment Audience Media 96

Martech

JUNE 6, 2023

In fact, the market will grow twentyfold to $2 Trillion by 2030, according to Next Move Consulting. The ability to create video from text and vice-versa has been a game changer to offer audiences and customers choices for content consumption. is the fastest, biggest shift I have been a part of in my lifetime.

Marketing 101

Marketing Machine Learning SEO MarTech 101

Martech Series

OCTOBER 10, 2022

Speakers will discuss and share with the audience how their organizations and companies approach AI and AI-enabled technologies and expound on their vision moving forward. The two-day event will be inaugurated by high-level keynote speakers, with participants from the public and private sector bringing forth their expertise in the field.

MarTech 85

MarTech Audience Marketing 85

Basis

APRIL 25, 2024

But adding direct buying gives marketers the ultimate control over their ad dollars—both in terms of audience and for minimizing risk. “By Contextual Advertising for Privacy-First Targeting Signal loss is also driving a huge resurgence in contextual targeting. And, like direct buying, contextual has advanced considerably in recent years.

Brand Lift 52

Brand Lift Advertising Cookies Impressions 52

Basis

APRIL 24, 2023

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. billion by 2030. Interactive and Engaging Some of the most innovative examples of digital OOH advertisements take advantage of modern technology to create dynamic, interactive campaigns that take audience engagement to the next level.

Advertising 62

Advertising Demand Side Platform Pop-Up Audience 62

Martech Series

DECEMBER 8, 2022

Through Banzai’s full-stack technology, marketers can leverage live and automated, no-download hosting for video marketing content such as webinars and virtual events (via Demio) and multi-channel targeted audience acquisition (via Reach) to bolster engagement and ROI. Management Commentary.

ROI 86

ROI Non-Profit Public Relations Audience 86

Basis

JUNE 23, 2023

Women Women represent one of the largest untapped cannabis audience segments—and their consumption is booming. Boomers Another big audience segment is the over 65 crowd, which represents one of the United States’ fastest-growing groups of cannabis users: The number of monthly users in this age group increased by 96% from 2017 to 2021.

Education 52

Education Audience Advertising Marketing 52

Basis

APRIL 24, 2023

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. billion by 2030. Interactive and Engaging Some of the most innovative examples of digital OOH advertisements take advantage of modern technology to create dynamic, interactive campaigns that take audience engagement to the next level.

Advertising 52

Advertising Demand Side Platform Pop-Up Audience 52

Digital Turbine

NOVEMBER 21, 2023

YoY until 2030, mostly through digital sales, a stunning number in this climate. Publishers are able to collect more feedback from a broader and more diverse audience, which they might not get in a local setting. What are some key nuances to note when going global, and going after audiences in the rest of the world?

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Martech Series

FEBRUARY 13, 2023

in 2030, registering a CAGR of 16.52%.” Marketing Technology News: Engage Audiences With Your Marketing in 2023 Amidst A Potential Recession “I’m excited to help Torq accelerate its incredible growth and revenue potential,” said Jeter. Before Pax8, Jeter held key sales and marketing roles at Veritas and Symantec.

Marketing 77

Marketing Fashion MarTech Impressions 77

Martech

SEPTEMBER 26, 2022

All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry. billion by 2030. Referral marketing, affiliate marketing and influencer marketing all allow you to reach your target audience and build interest.

Marketing 115

Marketing Affiliates Finance Education 115

Digital Turbine

APRIL 18, 2023

billion by the end of 2030 with 49% of mobile gamers spending money on mobile games. Mobile games have the ability to reach audiences of all types around the world and can bring in huge revenue. The mobile game market is expected to reach $284.4 Additionally, 76% of U.S.

Entertainment 52

Entertainment Mobile Ads Video Ads Audience 52

Basis

JULY 19, 2023

billion by 2030. DOOH allows advertisers to connect with audiences when they’re outside of their homes, in contextually relevant environments , when they often don’t have their eyes glued to their phones (but do still have them handy to interact with elements like QR codes). As of 2022, the global DOOH market was valued at $18.80

Audience 52

Audience Advertising Marketing Media 52

Chief Martech

JUNE 15, 2023

McKinsey, who studies these things at the macroeconomic scale, estimates that a full 1/3 of the world’s economy will be driven by “integrated networks” of related businesses — to the tune of $105 trillion (that’s trillion with a t ) — by 2030. The chart at the top of this post has the key takeaway: 80.5%

Marketing 80

Marketing Conversion Rate Brand Awareness MarTech 80

Digital Remedy

DECEMBER 21, 2022

For the digital marketer, there have never been so many ways to connect with the right audience in the right place—at the right time. With their widespread popularity—especially among younger audiences—and their ability to deliver trusted messaging, everyone from Microsoft to politicians is using their digital ad-buying power on podcasts.

Ad Tech 52

Ad Tech Marketing Media Agency 52

Digiday

APRIL 23, 2023

Locaria has been using automation of multilingual content and AI for their global brands in particular, Hannes Ben, CEO of Locaria, said the agency is continuing to work with AI to “connect the dots” across audience insights, media plans, content and performance – which traditionally work in silos. “AI

Media 71

Media Agency Entertainment Audience 71

Digiday

SEPTEMBER 16, 2022

between 2022 and 2030. I think that audience was primed to do in-app shopping because they’ve grown up with the likes of WeChat where social commerce has been fundamentally intertwined in a way it hasn’t in platforms in the Western world,” said Jaju. billion in 2021 and is projected to grow at a compound annual growth rate of 30.8%

Pop-Up 88

Pop-Up Manufacturing Affiliates Retail 88

MNTN

JUNE 24, 2022

billion users, YouTube Shorts gives marketers another platform to engage consumers, though audience differences should be taken into account. Billion by 2030 – A new report by Research Dive says the in-game ad market could grow by 11 percent a year to reach $17.5 In-Game Advertising Could Generate $17.5

Marketing 97

Marketing Viewability eCommerce Media 97

Smart-Hub

DECEMBER 22, 2023

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% It transforms how businesses engage with their audiences and requires technical expertise to navigate. This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

APRIL 13, 2023

Today, there are esports organizations that have the scale and audience reach of NFL teams, and those organizations are in a much different position than organizations that started in the last few years. So we’re clearly seeing consolidation across the industry; I think that’s just having a realistic view of it.

Media 68

Media Conversion Audience Marketing 68

AdvertiseMint

NOVEMBER 21, 2023

trillion annually by 2030. They can track audience engagement data to optimize timing for campaigns. Dynamic creative optimization uses AI to generate thousands of ad versions for different audiences automatically. AI advertising allows brands to test countless ad variations to identify what resonates best with each audience.

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

VideoWeek

JUNE 7, 2023

Then lots of stakeholders across the supply chain get budgets going towards them, to help the advertiser reach their target audience. I think the decade from 2020-2030 will be the decade for CTV. Linear TV is like a machine gun, it’s a spray and pray approach. Is there inertia? But are buyers adopting CTV?

Advertising 52

Advertising Retargeting Ad Tech Manufacturing 52

Digiday

JUNE 19, 2022

issued its latest report, “ Value Creation in the Metaverse ,” which predicted that by 2030, the metaverse will grow to $5 trillion in total value. Since the … rise of TikTok, brands have been searching for ways to create content that will break through and captivate the platform’s incredibly engaged and growing audience.

Media 69

Media Agency Machine Learning SEO 69

VideoWeek

JUNE 24, 2022

Magnite and LG Ads Solutions agreed a multi-year deal, enabling Magnite to access LG’s audience-level automatic content recognition (ACR) data for planning, activation, measurement and advanced analytics across its SSP. Magnite and LG Partner on Planning, Activation and Analytics. The Week in Tech. The Trade Desk and AWS to Deploy UID2.

Ad Tech 98

Ad Tech Agency Media Audience 98

Clearcode

APRIL 3, 2023

These companies spend millions of dollars on marketing to get their message in front of a larger audience. The gambling market is expected to grow from $674 billion in 2025 to $895 billion in 2030 at a CAGR of 5.8%. The gambling ads promote various sportsbooks (aka bookmakers or bookies) such as DraftKings , Caesars , and FanDuel.

Advertising 56

Advertising Entertainment Public Relations Audience 56

Digiday

MARCH 19, 2023

For example, while GroupM is aiming for 2030, IPG believes 2040 is more realistic. For critical audiences, a page with less clutter saw an 82% lift in aided ad recall and 63% increase in unaided ad recall, when comparing to high-clutter pages. And apparently not all offsets actually accomplish much at all in the way of reduction.

Media 68

Media Pop-Up Agency Ad Tech 68

Smart-Hub

JULY 11, 2022

billion by 2030. Thanks to a real-time data-driven approach, you don’t have to manually search for channels to show your ads with software systems because your ads are automatically shown to the right audience. CTV programmatic advertising also allows marketers to serve customized ads to different audiences.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

VideoWeek

AUGUST 15, 2022

Ad Net Zero, one of the best known initiatives to reduce the industry’ carbon footprint, sets a deadline for 2030. Fifty-five split the campaign into three major components of campaigns: the creative production, the broadcasting of the ad over various channels, and audience targeting. The race for 2030. The low hanging fruit.

Agency 111

Agency Audience Advertising MarTech 111

VideoWeek

FEBRUARY 5, 2024

Safeguarding prominence Everyone TV cited research that suggests more than half of UK homes will watch TV exclusively over broadband (IP-delivered) by 2030. Switching over The launch comes on the heels of Channel 4’s announcement last week that it aims to become a “digital-first public service streamer” by 2030.

Manufacturing 59

Manufacturing Pop-Up eCommerce Audience 59

VideoWeek

FEBRUARY 2, 2024

The Week in TV Channel 4 Lays Off Over 200 Staff as it Accelerates Digital Transition Channel 4 has confirmed it will cut 200 jobs and close some of its linear channels, as part of a five-year strategy to transition to a “digital-first public service streamer” by 2030. Studies carried out by xpln.ai CEO Fabien Magalon.

Retail 52

Retail Media Cookies Agency 52