Basis
APRIL 25, 2024
But adding direct buying gives marketers the ultimate control over their ad dollars—both in terms of audience and for minimizing risk. “By The issue with brand studies is you must have strict control and exposed groups, typically running lots of impressions,” says Moore.
Ad Rants
SEPTEMBER 27, 2022
billion by 2030. However, with the growing AI trends and machine learning, marketers can extend macro insights for a deeper understanding of the audience's mannerisms to build effective advertising and marketing campaigns. AI in webinars will be able to understand and predict the disengagement of the audience.
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Martech
JUNE 6, 2023
In fact, the market will grow twentyfold to $2 Trillion by 2030, according to Next Move Consulting. The ability to create video from text and vice-versa has been a game changer to offer audiences and customers choices for content consumption. is the fastest, biggest shift I have been a part of in my lifetime.
Martech Series
FEBRUARY 13, 2023
in 2030, registering a CAGR of 16.52%.” I’m thrilled to build on those impressive achievements to create an even more powerful sales trajectory for Torq.” In addition, Emergen Research forecasts in its December 2022 Security Orchestration Market report that the global security orchestration market “is expected to reach $9.6b
Digital Turbine
NOVEMBER 21, 2023
YoY until 2030, mostly through digital sales, a stunning number in this climate. Publishers are able to collect more feedback from a broader and more diverse audience, which they might not get in a local setting. What are some key nuances to note when going global, and going after audiences in the rest of the world?
Smart-Hub
DECEMBER 22, 2023
billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% It transforms how businesses engage with their audiences and requires technical expertise to navigate. This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience.
Digiday
APRIL 23, 2023
Locaria has been using automation of multilingual content and AI for their global brands in particular, Hannes Ben, CEO of Locaria, said the agency is continuing to work with AI to “connect the dots” across audience insights, media plans, content and performance – which traditionally work in silos. “AI organic revenue growth. delivered 5.8%
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