Ad Rants

SEPTEMBER 27, 2022

billion by 2030. However, with the growing AI trends and machine learning, marketers can extend macro insights for a deeper understanding of the audience's mannerisms to build effective advertising and marketing campaigns. AI in webinars will be able to understand and predict the disengagement of the audience.

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Machine Learning Marketing Audience Media 147

Martech

JUNE 6, 2023

It’s not your replacement AI and all its derivatives (machine learning, natural language processing, etc.) In fact, the market will grow twentyfold to $2 Trillion by 2030, according to Next Move Consulting. is the fastest, biggest shift I have been a part of in my lifetime. The AI revolution screams career opportunity.

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Marketing Machine Learning SEO MarTech 96

AdvertiseMint

NOVEMBER 21, 2023

AI and machine learning make all that possible. Use machine learning technology to optimize ad targeting and budgets. trillion annually by 2030. AI tools like Acoustic or Drift use machine learning to understand natural language and automate a company’s marketing processes. AI to the rescue!

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

Smart-Hub

DECEMBER 22, 2023

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% It transforms how businesses engage with their audiences and requires technical expertise to navigate. This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience.

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

JUNE 5, 2022

To help with that, Digiday has learned that Scope3 and ad exchange Sharethrough will announce tomorrow they are partnering with launch Green PMPs (private marketplaces), which lets brands offset emissions that comprise up to 95 percent of a company’s carbon impact caused by ad impressions.

Media 60

Media Ad Tech Machine Learning Viewability 60

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

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Machine Learning Video Ads Conversion SEO 96

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” Programmatic advertising means using AI to automate ad buying so you can target more specific audiences.

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