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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio.

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Authenticx Expands Automation Capabilities with New Autoscoring Tool

Martech Series

According to Precedence Research, the global healthcare automation market is predicted to reach nearly $91.6B by 2030. Authenticx’s autoscoring tool uses machine learning (ML) to help organizations efficiently analyze vast amounts of data to provide more insight and context for strategic decision-making.

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What is AI in Marketing: Growing Trends in Coming Years

Ad Rants

billion by 2030. However, with the growing AI trends and machine learning, marketers can extend macro insights for a deeper understanding of the audience's mannerisms to build effective advertising and marketing campaigns. AI in webinars will be able to understand and predict the disengagement of the audience.

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How are Companies Using AI for Marketing?

AdvertiseMint

AI and machine learning make all that possible. Use machine learning technology to optimize ad targeting and budgets. trillion annually by 2030. AI tools like Acoustic or Drift use machine learning to understand natural language and automate a company’s marketing processes. AI to the rescue!

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How to accelerate your marketing career using generative AI now

Martech

It’s not your replacement AI and all its derivatives (machine learning, natural language processing, etc.) In fact, the market will grow twentyfold to $2 Trillion by 2030, according to Next Move Consulting. is the fastest, biggest shift I have been a part of in my lifetime. The AI revolution screams career opportunity.

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% It transforms how businesses engage with their audiences and requires technical expertise to navigate. This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience.

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Media Buying Briefing: How two media agencies took differing approaches to learning how to adapt to a changing world

Digiday

issued its latest report, “ Value Creation in the Metaverse ,” which predicted that by 2030, the metaverse will grow to $5 trillion in total value. trillion), ahead of virtual learning ($270 billion), advertising ($206 billion) and gaming ($125 billion). Color by numbers. Speed reading.

Media 61