Remove 2030 Remove Audience Remove Machine Learning Remove ROI
article thumbnail

AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% It transforms how businesses engage with their audiences and requires technical expertise to navigate. This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience.

article thumbnail

Media Buying Briefing: How two media agencies took differing approaches to learning how to adapt to a changing world

Digiday

The takeaway from this data is one of the key pillars we believe is essential to building a meaningful, long-lasting client relationship: Tie everything back to sustainable business growth and ROI,” said Erin Flaxman, global chief growth officer, Havas Media Group. Color by numbers. Speed reading.

Media 63
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

13 Display Advertising Trends You Can’t Ignore in 2024

Single Grain

With dynamic creatives, advertisers use consumer data to implement creative elements that appeal to the audience better. This way, you can use programmatic ad spend to stay on budget while making your ROI. Since 86% of consumers prefer an authentic brand image, live-action videos will create more trust between you and your audience.

article thumbnail

10 PPC Trends You Can’t Ignore in 2020

Single Grain

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

article thumbnail

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” Programmatic advertising means using AI to automate ad buying so you can target more specific audiences.

Marketing 111
article thumbnail

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” Programmatic advertising means using AI to automate ad buying so you can target more specific audiences.

Marketing 108
article thumbnail

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

According to Techgrabyte : “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”.

Marketing 145