AdTech Ecosystem: Navigating Trends and Insights
Smart-Hub
DECEMBER 22, 2023
billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. The AdTech market is projected to grow from 579.4
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