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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. The AdTech market is projected to grow from 579.4

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Media Buying Briefing: How two media agencies took differing approaches to learning how to adapt to a changing world

Digiday

The takeaway from this data is one of the key pillars we believe is essential to building a meaningful, long-lasting client relationship: Tie everything back to sustainable business growth and ROI,” said Erin Flaxman, global chief growth officer, Havas Media Group. Color by numbers.

Media 57
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13 Display Advertising Trends You Can’t Ignore in 2024

Single Grain

This way, you can use programmatic ad spend to stay on budget while making your ROI. billion by 2030. 13) AI and Machine Learning Last but not least, it’s essential to cover the influence that AI and machine learning will have on advertising. Plus, it’s easy to create a contextual targeting strategy.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads. trillion by 2030. Target ROAS : Get the best return on investment (ROI) on your spend.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” It’s helping identify those with better engagement, fewer fake followers, and a higher chance at generating a positive ROI.

Marketing 111
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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” All You Need to Know About the ROI of Influencer Marketing [infographic]. 7) Social Messaging Apps. 14) Social Commerce.

Marketing 108
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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

According to Techgrabyte : “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”.

Marketing 145