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Visual-AI Company VISUA Launches Sponsorship Opportunities Research Tracking (SORT)

Martech Series

SORT allows sponsorship agencies and asset owners to identify new brand placement opportunities for sponsors and even provide potential exposure ROI data from historical footage and media, allowing precise valuation for possible sponsors.

ROI 84
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Automation Anywhere Unveils the Automation Success Platform with a Surge of Innovations

Martech Series

Automation is expected to add an estimated $15 trillion benefit to the global economy by 2030, according to Gartner. Users can manage everything, including idea submissions, ROI measurement governance, and access controls. At Imagine 2022, Automation Anywhere, Inc., Make Document Management Easy with New Document Automation.

ROI 84
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The Metaverse Spectrum Announces the first Metaverse B2B Conference & Expo Event in the Metaverse

Martech Series

The metaverse’s market size is projected to skyrocket to $5 trillion by 2030. They’ll be empowered to create new metaverse experiences and quantify their success with clear ROI metrics and benchmarks. Marketing Technology News: A Game Changer: 5G Will Make Significant Improvements For AR & VR.

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Banzai, a Leading End-To-End Video Engagement Platform, to Become a Publicly Traded Company via Business Combination with 7GC & Co. Holdings Inc.

Martech Series

Banzai Accelerates Marketers’ Opportunities to Drive and Track ROI With Engaging Live and On-Demand Video Experiences. Hyros’ strength is growing revenue attribution for digital marketers, helping enterprise and SMB customers get accurate sales and marketing data that they can leverage into making better ROI decisions. Holdings Inc.

ROI 86
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2024 B2B trends: 6 key areas for marketing success

Martech

Value-based bidding: Driving efficiency and ROI Let’s shift gears and discuss what could be the most significant launch for B2B marketers: Google Ads value-based bidding (VBB). Deliver personalized and positive experiences for buyers who are browsing on their phones.

Marketing 110
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What’s Old is New Again in Digital Advertising

Basis

Contextual advertising spend is expected to double from 2023 to 2030, and as of late 2023, almost 94% of marketers were either already using the tactic or had plans to begin using it within the next 12 months. Contextual Advertising for Privacy-First Targeting Signal loss is also driving a huge resurgence in contextual targeting.

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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. ROI Metrics for Native Advertising The selection of KPIs for any campaign depends on its goals.

ROI 64