2030 Ad Click Audience Machine Learning 
Single Grain
AUGUST 3, 2023
This is why more advertisers are taking a step up with ad creation by investing in dynamic creatives. With dynamic creatives, advertisers use consumer data to implement creative elements that appeal to the audience better. Creatives can vary by ad, but usually include a combination of copy, visuals and the products featured.
Single Grain
DECEMBER 23, 2019
Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).
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