Smart-Hub

DECEMBER 22, 2023

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

APRIL 23, 2023

Locaria has been using automation of multilingual content and AI for their global brands in particular, Hannes Ben, CEO of Locaria, said the agency is continuing to work with AI to “connect the dots” across audience insights, media plans, content and performance – which traditionally work in silos. “AI organic revenue growth. delivered 5.8%

Media 69

Media Agency Entertainment Audience 69

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. SmartHub's Features Have No Limits!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., notably Australia and western Europe. That means every every publisher, every media owner, has to have a net-zero strategy.

Media 60

Media Ad Tech Machine Learning Viewability 60

VideoWeek

JULY 22, 2022

Médiamétrie Plans to Start Measuring Streaming Audiences in 2024. TV measurement company Médiamétrie expressed plans to start measuring audiences on Netflix and other streaming services that currently measure their viewership themselves. “It’s Today, some media create their own ecosystem of audience indicators.

Clickbait 52

Clickbait Agency Media Ad Exchange 52

VideoWeek

AUGUST 19, 2022

Google’s Display & Video 360 DSP announced new CTV solutions on Thursday, adding Nielsen Digital Ad Ratings (DAR) to simplify planning, buying and measurement of entire CTV upfronts. They will move into ad production ahead of a final stage of judging in December, where the winning creative will secure £1 million in media value.

Media 52

Media Ad Tech Agency eCommerce 52