Martech Series

NOVEMBER 21, 2022

With software testing currently estimated to be a $40 billion market [1] that is expected to grow at a CAGR of 6 percent through 2030, investors and global enterprises increasingly see opportunity in new AI-powered technologies such as Diffblue to transform this crucial aspect of software development. “AI-augmented

Machine Learning 69

Machine Learning Healthcare Impressions MarTech 69

Ad Rants

SEPTEMBER 27, 2022

billion by 2030. While AI will continue to create a huge impression in the world of technology, here are some known benefits of AI marketing. In addition, technological advancements with the help of AI have further accelerated the process of how industries are looking to market. Benefits of AI in marketing.

Machine Learning 147

Machine Learning Marketing Audience Media 147

Digital Turbine

NOVEMBER 21, 2023

YoY until 2030, mostly through digital sales, a stunning number in this climate. When optimizing strategies, developers can focus on key elements that impact ad revenue, such as bidding strategies, ad fill rates, and impression rates. How has the manga and content industry evolved over the years? Final note for the readers!

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. They are building an impressive list of partners such as Microsoft, Accenture and Nvidia and are one of the first to offer “Metaverse-as-a-Service.”

Marketing 115

Marketing Communications Education MarTech 115

OpenX

MAY 23, 2022

Recently, OpenX became a signatory of the Science Based Targets initiative (SBTi) and we’ve committed to becoming a “Net-Zero” enterprise by the end of 2022 (much sooner than the 2030 and 2050 targets most companies have set). Worse, it’s expected to increase by 44x by 2030. Ditto for publishers that sell digital ads.

Ad Exchange 52

Ad Exchange AutoMobile Ad Tech Brand Awareness 52

Clearcode

SEPTEMBER 7, 2022

A green ad tag to estimate the emission in digital ad campaigns and plant a tree for every thousand impressions purchased ( Good-Loop ). Ad Net Zero is calling on the AdTech industry to reduce the carbon output to real net zero by the end of 2030. Sustainability was the key topic of the week at Cannes LIONS in June.

Advertising 52

Advertising Viewability Impressions Ad Server 52

Smart-Hub

JULY 11, 2022

billion by 2030. Many SmartHub owners achieved impressive media trading results in 2021-2022. At the same time, the in-app banner traffic generated the highest number of ad impressions. Video ads in apps are booming right now. For example, the size of the mobile advertising market is growing. Now it is about $11 billion.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

Smart-Hub

DECEMBER 22, 2023

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% These platforms facilitate the buying of ad impressions in real time, allowing advertisers to reach their target audience more efficiently and at scale. The AdTech market is projected to grow from 579.4 billion USD in 2023 to 1,496.2 during the forecast period.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

APRIL 23, 2023

Programmatic firm TripleLift committed to at least 50% reduction in Scopes 1-3 all by 2030. Takeoff & landing Holdco Publicis released its Q1 2023 financial results, registering 10% net revenue growth — of which an impressive one-third derives from data and tech (Epsilon and Sapient units) — as well as 7.1% delivered 5.8%

Media 70

Media Agency Entertainment Audience 70

VideoWeek

JUNE 24, 2022

Now open for public comment over a 30-day period, IAB US recommends re-examining the 10-second cumulative exposure duration for counting a valid impression, incorporating new advertising formats beyond two-dimensional and video, and defining in-game measurement terms to align with broader cross-channel efforts. The Week For Agencies.

Ad Tech 98

Ad Tech Agency Media Audience 98

Digiday

SEPTEMBER 23, 2022

Now advertisers can run this in their buying process to measure and offset their carbon emissions and invest a small amount back into carbon capture projects, Maguire explained, and about 1 million ad impressions is equivalent to 1 metric ton of carbon dioxide.

Agency 53

Agency Media Click Through Rate Retail 53

AdvertiseMint

NOVEMBER 21, 2023

trillion annually by 2030. FARFETCH used AI to enhance its brand voice and saw impressive results in its email marketing campaigns. Build chatbots that understand natural language to help customers. A PwC research suggests AI’s total contribution to the world economy could reach $15.7

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

VideoWeek

FEBRUARY 2, 2024

The Week in TV Channel 4 Lays Off Over 200 Staff as it Accelerates Digital Transition Channel 4 has confirmed it will cut 200 jobs and close some of its linear channels, as part of a five-year strategy to transition to a “digital-first public service streamer” by 2030. Studies carried out by xpln.ai CEO Fabien Magalon.

Retail 52

Retail Media Cookies Agency 52

Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. When designed properly, they can give a strong first impression. CTR (a click-through rate) is the number of clicks compared to the number of ad impressions.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

VideoWeek

JUNE 23, 2023

“They chase cheap CPMs … However, in the media world not all inventory and not all impressions are equal. We’re excited to offer advertisers a new way of measuring the value of an impression and more opportunities to prepare for cookie deprecation,” said Adobe Advertising head of product Greg Collison.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Ad Monsters

MAY 18, 2023

A single campaign that fills one million impressions has the same carbon footprint as a roundtrip flight from Boston to London. For instance, under EU Law , EU members must reduce their carbon emissions by 55% by 2030. About the size of the airline industry. Collectively, digital ad tech accounts for 3.5%

Advertising 104

Advertising Ad Tech Ad Server Impressions 104

Digiday

JUNE 5, 2022

To help with that, Digiday has learned that Scope3 and ad exchange Sharethrough will announce tomorrow they are partnering with launch Green PMPs (private marketplaces), which lets brands offset emissions that comprise up to 95 percent of a company’s carbon impact caused by ad impressions.

Media 67

Media Ad Tech Machine Learning Viewability 67

Martech Series

NOVEMBER 15, 2022

By 2030, without intervention, they may account for eight percent or more, as next-generation workloads like artificial intelligence (AI), machine learning (ML), and high-performance computing (HPC) increase energy and resource demands. 250 percent attainment against its Q3 financial plan. 635 percent total contract value (TCV) growth.

Machine Learning 85

Machine Learning Manufacturing MarTech Impressions 85

Single Grain

MAY 24, 2023

Is the Largest Global Market Based on Mobile Advertising Spend ($165 Billion) ( Statista ) The United States continues to lead the global mobile advertising landscape, with an impressive $165 billion USD spent on app advertising in 2022. dollars by 2030. mobile audience. 16) Global Mobile Marketing Market Estimated to Reach $57.85

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Clearcode

MAY 15, 2023

The metaverse is considered the next iteration of the Internet and has the potential to generate trillions of dollars in value by 2030. Gamers interested in gaining real money and cryptocurrency have been particularly impressed with the success of NFT games worldwide.

Real Estate 79

Real Estate Audience Impressions MarTech 79

Digiday

NOVEMBER 29, 2022

As part of its philosophy that quality skin results demand a deep understanding of skin science, OLAY is committed to helping double the number of women in STEM and triple the number of women of color in STEM by 2030. billion media impressions.

Fashion 72

Fashion Machine Learning Education Manufacturing 72

VideoWeek

JULY 22, 2022

AdPlayer.Pro Surpasses 52 Million Daily Served Impressions. Video ad tech provider AdPlayer.Pro surpassed 52 million daily served impressions in Q2 2022, the company announced on Tuesday, citing its recent expansion of direct partnerships with publishers in several growing market verticals.

Clickbait 52

Clickbait Agency Media Ad Exchange 52

VideoWeek

AUGUST 19, 2022

When setting up your guaranteed deal, you can now choose a specific age and gender demographic, like adults ages 18 to 49, and pay only for the ad impressions that reach your target audience as measured by Nielsen DAR,” Google said in a blog post. Sky Zero aims for net zero carbon by 2030 and to inspire other companies along the way.

Media 52

Media Ad Tech Agency eCommerce 52

Single Grain

JANUARY 16, 2023

Mobile marketing will reach $57 billion by 2030. 63% of marketers say that engagement is the most crucial video metric they track, with traffic, conversion rate, watch time, impressions, and clickthrough rate almost being tied for second place. Kirbie’s Cravings, a food blog, saw its CTR increase by 79% by leveraging this tag.

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

DECEMBER 23, 2019

trillion by 2030. AdMob insights alert you as soon as the system detects abnormal changes to your key metrics such as CPM or impressions. How to Gauge the Success of Your PPC Campaign. Trend #2: Artificial Intelligence. Artificial intelligence is changing the world in general and its economic impact is expected to reach $15.7

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” Handling Social Impressions. Publish the transcription on your blog under an embedded YouTube video for better rankings.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” Handling Social Impressions. ModiFace, which has recently been acquired by L’Oreal, produces AR applications for brands.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

DECEMBER 6, 2019

According to Techgrabyte : “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”.

Marketing 145

Marketing SEO Conversion Audience 145