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Coke Pops, Maruchan Cools: The Brands Winning and Losing Gen Z in 2025

Adweek

ADWEEK By Paul Hiebert --> Brands are racing to win Gen Z consumers—a cohort of young shoppers expected to control $12 trillion in spending power by 2030, according to a joint report from research firms GfK, NielsenIQ, and World Data Lab.

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Growing Middle East Market Helps Consulum Launch Maydan Sports

Adweek

Driven by Saudi Arabia’s Vision 2030, the United Arab Emirates’ Vision 2031, and Qatar’s National Vision 2030, both Formula 1 and Formula E have held events in the region since 2018—with F1 alone hosting races in Bahrain, Saudi Arabia, and Abu Dhabi in 2025. during the next three to five years.

Marketing 217
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Tappx Reaffirms its Leadership in Sustainability by Furthering Its Path Towards Zero Emissions by 2030

Exchange Wire

The post Tappx Reaffirms its Leadership in Sustainability by Furthering Its Path Towards Zero Emissions by 2030 appeared first on ExchangeWire.com. With this initiative, [.]

Ad Tech 59
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Havas Acquires Majority Stake in Uncommon Creative Studio

Adweek

The Vivendi-owned business said the move could help the agency, now in its fifth year, reach a value of over $150 million before 2030. French agency network Havas has acquired a majority stake of 51% in U.K. agency Uncommon Creative Studio. Uncommon founders Natalie Graeme, Lucy Jameson and Nils Leonard will retain a material 49%.

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The Speed of Culture Podcast: From Boutique Bootcamp to Fitness Powerhouse

Adweek

Embarking on a bold journey, Barry's has launched 84 studios in 14 countries, setting the stage for an even more ambitious goal: skyrocketing from 84 to 200 studios across the U.S. What could be seen as a daunting target represents a thrilling adventure for the brand's global CEO, Joey Gonzalez. Under his leadership,

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3 of the Worst-Ever Tech Ads That Should Have Never Seen the Light of Day

Ad Rants

billion by 2030. That suggests a compound annual growth rate of 5% from 2023 to 2030. Whoever said that no publicity is bad publicity hasn't seen some of the worst-ever tech ads. According to Coherent Market Insights, the TV ad spend last year was worth $212.27 billion and is on pace to expand to $298.12

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Expect “Very Negative Outcomes” As Advertising Growth Stagnates Into 2030, Predicts Madison and Wall

AdExchanger

The post Expect Very Negative Outcomes As Advertising Growth Stagnates Into 2030, Predicts Madison and Wall appeared first on AdExchanger. Amid the political and economic uncertainty in the United States, ad spend will likely grow, but at a much slower pace, over the next five years.