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Google appoints BBH to drive Global Citizen 2030 goals

More About Advertising

Global Citizen is an organisation with the noble aim of ending extreme poverty in the world by 2030. The post Google appoints BBH to drive Global Citizen 2030 goals first appeared on More About Advertising.

Agency 59
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Ant Group’s ESG Strategy Aims To Support 100 Million SMEs By 2030

Martech Series

The ESG strategy, which lays out Ant Group’s sustainable development objectives by 2030, will be implemented across all aspects of the Company’s operations. The post Ant Group’s ESG Strategy Aims To Support 100 Million SMEs By 2030 appeared first on MarTech Series.

MarTech 88
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Can Apple deliver its 2030 climate promise to baby Idan?

More About Advertising

Whispered in the tone of voice that a father might employ when speaking to his newborn son, this promise from Apple to be carbon neutral by 2020 could not sound more sincere. It’s a beautiful film, and let’s hope Apple means it.

Agency 59
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beaconsmind AG Strengthens Market Position in the Middle East: beaconsmind’s LBM Solution to Have a Significant Contribution Towards Saudi Arabia’s “vision 2030”

Martech Series

Through the cooperation, beaconsmind supports Saudi Arabia in the implementation of the “Vision 2030” Through the cooperation with BIAC, beaconsmind now also opens up the government sector and significantly expands its business activities.

MarTech 81
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‘All for none.’ Ad industry pledges zero emissions by 2030 with launch of Ad Net Zero initiative

More About Advertising

The Advertising Association, the IPA and ISBA are together co-ordinating a push to achieve net zero carbon emissions across the industry by the end of 2030, and are calling for all stakeholders to join them in signing up to the initiative.

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Audible Names Susan Jurevics as First Global Brand Chief in Push to Unlock ‘Next Level’ Growth

Adweek

billion by 2030 and a podcast explosion that simply won't quit, Amazon wants your ears. With the audiobook market set to hit $35.05 That's why the business has appointed Susan Jurevics to oversee global brand strategy for its listening platform Audible.

eCommerce 220
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Publicis’ Chief Metaverse Officer Is a Lion Named Leon

Adweek

With consumer spend in the metaverse set to reach $5 trillion by 2030, according to research released by McKinsey, the advertising industry has been busy setting up its stall to showcase what it can already achieve in this virtual reality landscape.

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Shop, Click, Drive With General Motors 

Adweek

According to company forecasts, online sales of parts and accessories will make up a $40 billion total addressable market by 2030. The automotive customer service experience is truly a relationship-based consumer experience.

Marketing 213
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‘Do or Die:’ How Climate Change Underpins All of the UN’s Sustainable Development Goals

Adweek

In 2015, the United Nations agreed upon 17 sustainable development goals: a set of targets that member states aim to achieve by 2030. Over the last seven years, advertisers and marketers have struggled to determine what their role is in helping to achieve those goals.

Marketing 206
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How Samsung Turned the Smartphone Lock Screen Into a Charitable Ad Space

Adweek

Designed to raise awareness of the UN's 17 Global Goals (a long-term sustainability initiative to eradicate hunger, tackle inequality and clean up the planet before 2030), the app is now.

Ad Space 193
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If the Metaverse Seemingly Resembles a Ghost Town Why Are Brands Still Investing?

Adweek

billion by 2030. The digital experiences being described collectively as "the Metaverse" has gained a great deal of traction in the last two years, so much so that Strategic Market Research has valued the global market value at $47.48 billion. That value is expected to surpass $678.80

Marketing 168
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Future focused: How Diageo prioritizes sustainability

Marketing Dive

The company’s Society 2030 program tailors sustainability goals by brand, avoiding a one-size-fits-all approach

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GroupM launches framework for cutting carbon emissions from ads

Marketing Dive

Amid a global heat wave, WPP's investment group took a major step to meet its commitment to decarbonize its media supply chain by 2030

Marketing 100
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̶The Opportunities are Endless”: The Present and Potential of Audio

Exchange Wire

billion by 2030, creating a significant opportunity for advertisers to reach a [.]. From podcasting to playlists, audio streaming has witnessed exponential growth in recent years and shows no signs of slowing down. Global streaming subscribers are expected to hit 1.3 The post &#822The Opportunities are Endless”: The Present and Potential of Audio appeared first on ExchangeWire.com. Audio AVOD Cross-Device Digital Omnichannel Podcast Programmatic

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9 Steps to Choose the Best AdTech Company:

AdPushup

According to GlobalData, adtech companies will drive the internet advertising industry to $1 trillion by 2030 With the digital world thriving on advertising, ad tech companies are the solution for most of the advertising challenges faced by publishers and advertisers.

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What is Ad Tech? How does it work?

AdPushup

It is estimated that ad tech industries are set to grow from $438bn in 2021 to $1 trillion in 2030, forecasts GlobalData, a leading data and analytics company.

Ad Tech 52
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WPP sets 2025 target for net zero carbon

More About Advertising

WPP is pledging to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030. To deliver this, electricity will be 100% renewably sourced by 2025.

Finance 64
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HFSS advertising ban looms despite industry opposition

More About Advertising

The advertising industry has been fighting against this for years, arguing that its output’s contribution to obesity is minimal — although Bite Back 2030, a charity.

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AI Content Platform MetatronAI.com Announces New Features and Services

Martech Series

billion by 2030 with a registered CAGR of 38.1% from 2022 to 2030. Metatron Inc, an AI content platform, is pleased to announce the release of new services for content generation.

MarTech 80
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Ad Association accuses government of banning online HFSS ads because they’re ‘strapped for funds’ to tackle obesity

More About Advertising

Children are being bombarded with 500 online junk food adverts every second, according to a report by Bite Back 2030, a charity backed by Jamie Oliver, which is being presented to MPs today — just as the government is preparing to publish its consultation into banning online junk food ads.

Food 52
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Breaking Down the Carbon Costs of an Ad Campaign

VideoWeek

Ad Net Zero, one of the best known initiatives to reduce the industry’ carbon footprint, sets a deadline for 2030. The race for 2030. But as mentioned above, many agencies have committed to net zero emissions by 2030.

Audience 110
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What’s On the Horizon for the U.S. Auto Industry?

Aronson Ads

sales from EVs by 2030, in addition to an executive order signed by President Joe Biden that sets a goal to have EVs account for 50% of new vehicles sold by 2030.

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Authenticx Expands Automation Capabilities with New Autoscoring Tool

Martech Series

According to Precedence Research, the global healthcare automation market is predicted to reach nearly $91.6B by 2030.

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Multichannel Marketing Hubs Market SWOT Analysis And Growth Strategies By Top Companies 2022-2030

Martech Series

Multichannel Marketing Hubs Market Impact and Opportunities During Coronavirus Lockdown and Forecast Assessment 2030. Forecast Period 2022 – 2030. What will the Multichannel Marketing Hubs market size and the growth rate be in 2030?

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Deepfake Content on the Internet Is Growing at the Rate of a Whopping 400% Year on Year

Martech Series

For example, Singapore announced its plan to deploy more than 200,000 police cameras by 2030.

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NetZylo Inc. Unveils $3 Million Capital Raise for Web3 Domain Platform Development

Martech Series

Billion by 2030, driven by the increasing demand for improved user experience and technological advancements in connectivity. NetZylo is developing a comprehensive Web3 platform which aims to simplify Web3 presence for individuals & businesses. NetZylo Inc.

MarTech 85
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France Becomes First European Country to Ban Fossil Fuel Adverts

VideoWeek

They called for a 40 percent reduction in greenhouse gas emissions by 2030, compared with 1990 levels. The French Government has enacted a ban on adverts for fossil fuels, outlawing natural gas ads from the beginning of 2023.

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C3 AI Commits to Net-Zero Greenhouse Gas Emissions by 2050

Martech Series

In the interim, C3 AI commits to a 50% reduction in scope 1 and 2 emissions by the fiscal year 2030 and a 25% reduction in scope 3 emissions by the fiscal year 2035, against the fiscal year 2022 baseline year.

MarTech 73
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Inpixon Again Named a Leader in Gartner Magic Quadrant for Indoor Location Services

Martech Series

As the market continues to evolve, growth is becoming exponential; Gartner projects the indoor location services market to reach $55 billion revenue by 2030, up from $1.9 Inpixon Recognized for Completeness of Vision and Ability to Execute Inpixon , the Indoor Intelligence company, announced the company has been named as a Leader in the 2023 Gartner Magic Quadrant for Indoor Location Services.

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Amesite Announces GPT-3 Powered Functionality to Its AI Toolkit for Customers and Users

Martech Series

to the global economy by 2030, with the AI software market expected to grow to $1.09T by 2032.

MarTech 85
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PubMatic Joins Ad Net Zero Global Group to Support the Fight for a Sustainable Advertising Industry

PubMatic

We are proud to announce an expanded partnership with Ad Net Zero , an organization committed to reducing the carbon impact of developing, producing, and running advertising to real net zero by the end of 2030. Climate change is too big for any one company to fight on its own.

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Have We Hit Peak Daily Mail?

Rob Campbell

Like this blog, the Daily Mail are about 10 years too late to cultural topicality which is why I leave them with this, safe in the knowledge they won’t work out what I’ve said till 2030. I hate the Daily Mail. I hate what they stand for.

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Lenovo Commits to Net-Zero Emissions by 2050, Validated by Science Based Targets initiative

Martech Series

Lenovo’s long-term 2050 goals coincide with its near-term, SBTi-validated 2030 emissions reduction goals, all of which are outlined below: Overall Net-Zero Target Lenovo commits to reach net-zero GHG emissions across the value chain by FY2049/2050. Lenovo is an early adopter of the science-based emissions reduction approach, after receiving approval for near-term 2030 emissions reduction goals in 2020 and helping to road test the first of its kind Net-Zero Standard.

MarTech 69
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Zoovu Appoints James Novak as CEO

Martech Series

With the digital commerce market projected to reach $17 trillion by 2030, growing at 15 percent CAGR, Zoovu’s innovative offering has enormous growth potential within a thriving market and beyond as the company looks to expand to a number of other markets in the near future.

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GamesPad Released the Metaverse Industry Report 2022

Martech Series

The potential metaverse market opportunity is projected to reach a whopping $13 trillion by 2030. GamesPad published the Metaverse Report 2022 that takes a deep dive into emerging business opportunities in the metaverse.

Fashion 75
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Quadient Ranked Among Global 100 Most Sustainable Companies for Second Year in a Row

Martech Series

Among other aspirations, ambitious targets have been set for 2030 to reduce the carbon footprint of its operations and solutions, in line with the United Nations Sustainable Development Goals.

MarTech 80
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Stibo Systems Announces Ambitious ESG Strategy

Martech Series

One of targets is to have a maximum of 60% of one gender in management and leadership positions by 2030, increasing diversity for the company. Global master data management (MDM) leader Stibo Systems announces its ambitious environmental, social and governance (ESG) strategy.

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Ookla Commends the Communications Regulatory Authority of Qatar for Efforts to Help Improve User Experience During FIFA World Cup

Martech Series

Ookla looks forward to further collaboration with CRA and MCIT, utilizing our consumer network experience insights and enterprise solutions to further enable the development of Qatar’s ICT infrastructure, in support of Qatar National Vision 2030.”. “To

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Putting the Biggest Advertising Market on the Path to Net Zero

VideoWeek

The programme was launched in 2020 by the Advertising Association, ISBA and the IPA, with the aim of reducing carbon emissions from UK advertising operations to net zero by 2030.

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BigCommerce Scores 22 Total Medals in 2022 Paradigm B2B Combine Midmarket and Enterprise Editions

Martech Series

The global B2B ecommerce market size is estimated to reach just over $33 billion by 2030, registering a CAGR of 19.7% from 2022 to 2030. Surpassing previous analyst evaluations for the third consecutive year, company is positioned for growth as a leading SaaS B2B ecommerce platform.

MarTech 81
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Prove Identity Appoints Nicole Jass and Scott Bonnell to Executive Team to Fuel Global Growth

Martech Series

These new appointments signal a new phase of growth for Prove as the company continues to penetrate the digital identity solutions market, which is set to reach $116 Billion by 2030 (Source: Straits Research). “I’m

MarTech 89
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Infosys and UNLEASH organize Global Innovation Lab 2022 To Advance Youth-Led Solutions in Alignment With UN Sustainable Development Goals

Martech Series

Infosys’ innovative and disruptive technologies and their focus on ESG and education is the perfect environment for an Innovation Lab for the UN’s 2030 Agenda,” said Professor Flemming Besenbacher, Chairman of UNLEASH.

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IAB Europe Creates Standards Committee for Tackling Digital Ad Emissions

VideoWeek

The largest of these initiatives is Ad Net Zero, launched by the Advertising Association (AA) in partnership with the IPA and ISBA, to reach net zero carbon emissions by 2030.