Martech

SEPTEMBER 9, 2024

The Institute for the Future and Dell Technologies predicts that 85% of the jobs in 2030 haven’t been invented yet. Promise new roles: As companies create new products and explore new ways to market, they can generate entirely new roles.

Marketing

Martech

JUNE 18, 2025

The financial trajectory of AI — and why it matters The numbers are staggering: AI in marketing is growing at a 25% CAGR through 2030. Research shows that consumers seek more authenticity, reinforcing the need for human connection and creative oversight. trillion by 2032. Total global AI spend is projected to reach $3.68 trillion by 2034.

Shipping

Ad Rants

OCTOBER 28, 2024

billion by 2030. That suggests a compound annual growth rate of 5% from 2023 to 2030. Whoever said that no publicity is bad publicity hasn't seen some of the worst-ever tech ads. According to Coherent Market Insights, the TV ad spend last year was worth $212.27 billion and is on pace to expand to $298.12

Marketing

Adweek

JULY 1, 2025

Peroni has set a goal to become a top 10 beer brand by 2030. For example, its alcohol-free beer, Peroni Nastro Azzurro 0.0% cemented a five-year partnership with Formula 1 team Scuderia Ferrari. Its campaign in March played on Italian tropes to welcome driver Lewis Hamilton to the team. declines, with beer sales dollars down by 6.4%

Entertainment

Adweek

JUNE 10, 2025

While leading BT in 2018, he enacted a plan to cut 55,000 jobs by 2030 while trimming costs by $3.7 Jansen has not only the public company experience for the job, but also the willingness to be ruthless in the name of transforming a legacy business. billion by 2025. Sources say he might be eager to get back into the CEO seat.

Agency

Martech

DECEMBER 18, 2024

They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year. Thats double the speed of previous generations.

Marketing

Martech

JULY 18, 2024

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Add your friends to “Friends”: Almost 80% expect to “create their own interactive stories, ranging from rom coms to sci-fi adventures, enabling them to tailor it to their mood.” And 68% believe they’ll be able to include “AI characters based on their friends.”

MarTech

Single Grain

JULY 13, 2025

CAGR from 2025 to 2030, expanding from $6.06 CAGR from 2025 to 2030, expanding from USD 6.06 billion by 2030. The market opportunity is substantial, with 53% of social media users already following virtual influencers, and the virtual influencer market is projected to grow at 40.8% billion to $45.88 billion in 2024 to USD 45.88

Marketing

Single Grain

AUGUST 4, 2025

CAGR from 2025 through 2030 , creating unprecedented opportunities for agencies that build AI into their operational DNA rather than treating it as an add-on service. Both are faster than walking, but only one is engineered from the ground up for performance.”

Agency

Single Grain

JUNE 30, 2025

billion by 2030 , representing a staggering 35.3% Strategic Outlook: The Future of Privacy-Safe Advertising By 2030, synthetic data is expected to underpin the majority of analytics and AI projects, according to industry projections. The global synthetic data generation market is projected to explode from $218.4 million in 2023 to $1.79

Advertising

Single Grain

AUGUST 1, 2025

CAGR through 2030. CAGR projected for 2025–2030. While businesses once juggled dozens of disconnected tools, a new paradigm is emerging that’s fundamentally changing how growth-stage companies approach their marketing operations. The global artificial-intelligence-in-marketing market, valued at $20.44

Marketing

Single Grain

MAY 7, 2025

billion by 2030 from US$656.7 billion by 2030, companies are investing in digital heritage systems, AR experiences, and AI-powered personalization to make heritage interactive and relevant to modern consumers. billion by 2030, investment in sophisticated digital systems for preserving and activating historical assets is accelerating.

Fashion

VideoWeek

MARCH 20, 2025

” M6 will show the FIFA World Cup in 2026 and 2030, while RTL Deutschland has invested in Bundesliga rights, including showing highlights on the RTL+ streaming service. The group also expects its investments in live sports to “strengthen its linear TV channels and gain new subscribers for its streaming services.”

Ad Tech

Single Grain

JULY 29, 2025

billion by 2030, signaling that synthetic voices will soon power most voice interactions. While conventional voice search optimization focuses on getting your content selected over others, synthetic voice optimization ensures that the answer sounds natural, branded, and conversion-focused when delivered through AI-generated speech.

Conversion

Adweek

JUNE 20, 2025

billion by 2030. Overall, advertising investments in creators and influencers will hit $184.9 billion in 2025, up 20% compared to last year. WPP Media expects that number to more than double to $376.6

Retail

Adweek

AUGUST 6, 2025

The LPGA Portland Classic tees off its 54th installment later this month, while the NCAA brings its March Madness women’s regionals to town in 2028 and its Final Four and Championship in 2030.

Food

Single Grain

JULY 29, 2025

compound annual growth rate between 2024 and 2030. Benefit Category Key Impact Business Application Priority Level Conversion Rate Improvement 3.8% vs 1.5% (152% increase) Mobile push campaigns Critical Market Growth Opportunity 15.2% annual growth rate Competitive positioning High SMB Adoption Rate 27.5%

Geo targeting

VideoWeek

JUNE 15, 2025

Back in 2020, less than 40 percent of respondents thought it was likely that companies would rely on AI to produce the majority of creative content by 2030. Last week, WPP Media released its ‘This Year Next Year’ report, which shed light on how quickly AI is predicted to become the norm in advertising.

Agency

Single Grain

JULY 25, 2025

compound annual growth rate through 2030 , the demand for strategic journey mapping expertise has never been higher. The most successful B2B organizations in 2025 are leveraging sophisticated ABM customer journey mapping services to orchestrate personalized experiences across their entire target account lifecycle.

SEO

VideoWeek

MARCH 26, 2025

The audiences preference has been shifting towards video for a while now, and with mobile accounting for two-thirds of last years ad spend, it’s not surprising that 84 percent of total video ad revenue is projected to be generated through mobile in 2030. From a commercial and planning point of view, the demand is there.

Education

Digiday

JUNE 9, 2025

between 2025 and 2030. According to the agency group’s latest biannual forecast report, global advertising investment will rise 6% this year to $1.08 trillion, down from the 7.7% projected in December 2024. Future projections were also downgraded; the company now projects a global compound annual growth rate (CAGR) of 5.4%

Media

Single Grain

MAY 7, 2025

Solution: They refined ESG priorities under their Growth Action Plan 2030, embedding tangible sustainability metrics in digital storytelling across product lines and enhancing data reporting systems for real-time tracking.

Marketing

Basis

MARCH 27, 2025

Brand trust from Gen Z, a demographic that makes up about 20% of the US population and is projected to account for $12T in spending power by 2030, is particularly difficult to come by. In 2024, 71% of global consumers agreed with the statement, I trust companies less than I did a year ago.

Cookies

VideoWeek

MARCH 11, 2025

billion by 2030, according to IAB UK’s ‘Futurescape’ report, with video representing 34 percent of total spend. Quote of the Week Number of the Week Charts of the Week Video, Gaming and Retail Media to Outpace UK Digital Ad Spend Growth Digital ad spend in the UK is forecast to reach 43.1

Video Ads

VideoWeek

JUNE 13, 2025

percent between 2025 and 2030 — which again represents a downgrade in expectations. The revision, down from a prediction of 7.7 percent in December’s forecast, is primarily due to continued disruptions to global trade caused in large part by policies from the current US government. The latest report predicts 6.1 Read more on VideoWeek.

Media

Martech

MAY 27, 2025

If you want not just sign-ups but attendees who stay, trim it to 2030 minutes. My YouTube search history shows that I’m using video to learn about everything from why my plants keep dying to how to clean my humidifier. 4 ways to modernize your webinar strategy 1. Get to the point fast. Skip the 10-minute intros.

SEO

VideoWeek

JUNE 13, 2025

Take Me to 2030 Brian Lesser, Global CEO, WPP Media Greg Williams, Editor-in-Chief, Wired WPP Beach 11.00 How to Win in 2030 Alex Jenkins, Editorial Director, Contagious Rotonde Stage, Rotonde 16.45 Take Me to 2030 Brian Lesser, Global CEO, WPP Media Greg Williams, Editor-in-Chief, Wired WPP Beach 11.00

AutoMobile

VideoWeek

JUNE 24, 2025

Publishers News Corp’s stock price climbed on Monday after the publishing group announced it has renewed the contract of its longtime CEO Robert Thomson until 2030. TV MediaForEurope’s share price dipped on Monday ahead of an extraordinary shareholders’ meeting that approved the board’s proposed capital hike.

Agency

VideoWeek

APRIL 17, 2025

The Week in TV Netflix Targets $1 Trillion Market Cap Netflix aims to achieve a $1 trillion market capitalisation and double its revenue by 2030, according to the Wall Street Journal , citing attendees at the streaming giants annual business review meeting last month. billion by the end of this year.

Marketing

Single Grain

JULY 31, 2025

billion by 2030. The SEO industry has reached unprecedented scale in 2025, with the global SEO services market valued at $82.3 billion in 2023 and projected to rise to $143.9 This explosive growth reflects the critical importance of organic search visibility.

SEO

Adweek

JUNE 23, 2025

CEO Robert Thompsons Contract Extended by 5 More Years The new pact runs until 2030 Robert Thompson has been in the leadership role with News Corp. Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators C-Suite News Corp. since 2013. Drew Angerer/Getty Images By Mark Mwachiro --> Robert Thompson, News Corp.

Real Estate

Adweek

JUNE 26, 2025

British Telecom Action: British Telecom plans to cut 55,000 jobs by 2030, roughly 40% of its 130,000-person workforce. Jassy also pointed to advertising as a clear example of AI integration, citing Amazon’s suite of tools that help brands plan, onboard, create, and optimize campaigns, used by over 50,000 advertisers in Q1.

Media

VideoWeek

JUNE 27, 2025

News Corp Extends CEO Robert Thompson’s Contract for Five More Years Robert Thompson, the CEO of media giant News Corp, has had his contract extended for another five years, meaning he will continue in the role until 2030 barring any other changes.

Display Advertising

Adweek

JULY 12, 2023

The Vivendi-owned business said the move could help the agency, now in its fifth year, reach a value of over $150 million before 2030. French agency network Havas has acquired a majority stake of 51% in U.K. agency Uncommon Creative Studio. Uncommon founders Natalie Graeme, Lucy Jameson and Nils Leonard will retain a material 49%.

Agency

AdExchanger

MARCH 18, 2025

The post Expect Very Negative Outcomes As Advertising Growth Stagnates Into 2030, Predicts Madison and Wall appeared first on AdExchanger. Amid the political and economic uncertainty in the United States, ad spend will likely grow, but at a much slower pace, over the next five years.

Advertising

Adweek

NOVEMBER 30, 2023

Embarking on a bold journey, Barry's has launched 84 studios in 14 countries, setting the stage for an even more ambitious goal: skyrocketing from 84 to 200 studios across the U.S. What could be seen as a daunting target represents a thrilling adventure for the brand's global CEO, Joey Gonzalez. Under his leadership,

Adweek

JUNE 16, 2022

With consumer spend in the metaverse set to reach $5 trillion by 2030, according to research released by McKinsey, the advertising industry has been busy setting up its stall to showcase what it can already achieve in this virtual reality landscape.

Advertising