Marketing Tech News

FEBRUARY 13, 2024

Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability partnerships, Adform enters the next level by aligning itself with SBTi’s near-term (2030) emission reduction targets.

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Basis

APRIL 24, 2023

billion by 2030. It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Globally, DOOH ad spend is forecast to grow 13.2% YoY in the US.

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Basis

APRIL 24, 2023

billion by 2030. It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Globally, DOOH ad spend is forecast to grow 13.2% YoY in the US.

Advertising 52

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Smart-Hub

DECEMBER 22, 2023

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange 52

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VideoWeek

JUNE 23, 2023

The Week in TV RTL Partners with The Trade Desk to Enable Programmatic TV Buying Broadcasting group RTL and demand-side platform (DSP) The Trade Desk announced a partnership at Cannes, enabling programmatic buying on connected and linear TV. Percent of Agency Jobs by 2030 Between 2022 and 2030, 7.5

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Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.”

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Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.”

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