Digital Turbine

APRIL 18, 2023

billion by the end of 2030 with 49% of mobile gamers spending money on mobile games. mobile gamers prefer opt-in rewarded video ads over interstitial ads. It’s clear that games are apt for discovery UA, but it doesn’t hurt to share yet another reason why they go together. Mobile games make money! Additionally, 76% of U.S.

Entertainment 52

Entertainment Mobile Ads Video Ads Audience 52

Digital Turbine

NOVEMBER 21, 2023

YoY until 2030, mostly through digital sales, a stunning number in this climate. Another option would be to include an offer wall within the app, which allows users to perform an action (usually to watch video ads) to gain in-app coins, which they can then use to purchase content.

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Smart-Hub

JULY 11, 2022

In-app video. What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. In-app video ad formats.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

Basis

APRIL 24, 2023

Globally, DOOH ad spend is forecast to grow 13.2% billion by 2030. Advertisers can take advantage of this and place their ads in moments that are meaningful to audiences. In other words, the gap between the two is closing—and it’s closing quickly. YoY in 2023, faster than any other channel.

Advertising 62

Advertising Demand Side Platform Pop-Up Audience 62

Basis

APRIL 24, 2023

Globally, DOOH ad spend is forecast to grow 13.2% billion by 2030. Advertisers can take advantage of this and place their ads in moments that are meaningful to audiences. In other words, the gap between the two is closing—and it’s closing quickly. YoY in 2023, faster than any other channel.

Advertising 52

Advertising Demand Side Platform Pop-Up Audience 52

VideoWeek

JUNE 24, 2022

Now open for public comment over a 30-day period, IAB US recommends re-examining the 10-second cumulative exposure duration for counting a valid impression, incorporating new advertising formats beyond two-dimensional and video, and defining in-game measurement terms to align with broader cross-channel efforts. The Week For Agencies.

Ad Tech 98

Ad Tech Agency Media Audience 98

Smart-Hub

DECEMBER 22, 2023

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% Book Your Free Consultation Spot Request a Callback Video Advertising Surge Video advertising has emerged as a dynamic and engaging format, capturing user attention across various platforms. The AdTech market is projected to grow from 579.4

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52