Martech Series

SEPTEMBER 20, 2022

The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability. tonnes of carbon – almost a third of what an average US consumer and half of what a UK consumer produces in a year.

Healthcare 74

Healthcare Media Advertising CPM 74

Clearcode

SEPTEMBER 7, 2022

A green ad tag to estimate the emission in digital ad campaigns and plant a tree for every thousand impressions purchased ( Good-Loop ). Ad Net Zero is calling on the AdTech industry to reduce the carbon output to real net zero by the end of 2030. Sustainability was the key topic of the week at Cannes LIONS in June.

Advertising 52

Advertising Viewability Impressions Ad Server 52

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. NYT’s Impressive Growth Continues. The Week For Agencies. Ad Net Zero Expands Internationally.

Ad Tech 98

Ad Tech Agency Media Audience 98

Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. When designed properly, they can give a strong first impression. CTR (a click-through rate) is the number of clicks compared to the number of ad impressions.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Digiday

JUNE 5, 2022

To help with that, Digiday has learned that Scope3 and ad exchange Sharethrough will announce tomorrow they are partnering with launch Green PMPs (private marketplaces), which lets brands offset emissions that comprise up to 95 percent of a company’s carbon impact caused by ad impressions.

Media 62

Media Ad Tech Machine Learning Viewability 62