2030 Ad Tech Impressions Viewability 
VideoWeek
JUNE 24, 2022
Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment.
Digiday
JUNE 5, 2022
Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., I would like that to be something that… we can take to them and work with them on establishing that as a goal.”.
Smart-Hub
MARCH 19, 2024
In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030.
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