Smart-Hub
DECEMBER 22, 2023
billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% What is Ad Tech? Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present.
VideoWeek
JUNE 24, 2022
Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.
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OpenX
MAY 23, 2022
We wanted to demonstrate to the digital ad-tech industry that change is possible; that we can continue to build a business we love while shrinking our carbon footprint. The digital ad-tech sector thrives on data, as anyone in the business can attest. Worse, it’s expected to increase by 44x by 2030.
Digiday
SEPTEMBER 23, 2022
Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming.
Smart-Hub
JULY 11, 2022
Video ads in apps are booming right now. billion by 2030. The number of digital video viewers is also increasing , along with advertisers who choose in-app video ads as the essential tool to promote their products or services. Many SmartHub owners achieved impressive media trading results in 2021-2022.
VideoWeek
FEBRUARY 2, 2024
The tech giant additionally said it plans to up its investment in AI, raising its capital expenditures to $30-37 billion, $2 billion higher than initially forecast. The broadcaster is offering the service free for any campaign broadcast on TF1+ during the first quarter of 2024 and delivering more than 3 million impressions.
Ad Monsters
MAY 18, 2023
Collectively, digital ad tech accounts for 3.5% A single campaign that fills one million impressions has the same carbon footprint as a roundtrip flight from Boston to London. chapter of Ad Net Zero , a UK-based organization that seeks to help brands, agencies, publishers and ad tech companies achieve net zero.
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