Smart-Hub

DECEMBER 22, 2023

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% What is Ad Tech? These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

OpenX

MAY 23, 2022

We wanted to demonstrate to the digital ad-tech industry that change is possible; that we can continue to build a business we love while shrinking our carbon footprint. The digital ad-tech sector thrives on data, as anyone in the business can attest. Worse, it’s expected to increase by 44x by 2030.

Ad Exchange 52

Ad Exchange AutoMobile Ad Tech Brand Awareness 52

Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming.

Agency 48

Agency Media Click Through Rate Retail 48

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., notably Australia and western Europe. That means every every publisher, every media owner, has to have a net-zero strategy.

Media 60

Media Ad Tech Machine Learning Viewability 60

VideoWeek

AUGUST 19, 2022

VidMob, an ad tech business which describes itself as an intelligent creative platform, has raised $110 million in a Series D funding round led by Shamrock Capital. Now Musk’s lawyers have issued subpoenas to the pair of ad tech firms for any documentation relating to their involvement in reviewing Twitter accounts.

Media 52

Media Ad Tech Agency eCommerce 52

VideoWeek

JULY 22, 2022

AdPlayer.Pro Surpasses 52 Million Daily Served Impressions. Video ad tech provider AdPlayer.Pro surpassed 52 million daily served impressions in Q2 2022, the company announced on Tuesday, citing its recent expansion of direct partnerships with publishers in several growing market verticals.

Clickbait 52

Clickbait Agency Media Ad Exchange 52