VideoWeek
SEPTEMBER 22, 2022
That not only means implementing sustainable production on adverts themselves (from energy usage to travel emissions), but also managing the more hidden environmental costs of serving ads through programmatic channels, with various ad tech mechanisms firing in the milliseconds it takes for an auction to take place.
Smart-Hub
DECEMBER 22, 2023
billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% What is Ad Tech? These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!
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OpenX
MAY 23, 2022
We wanted to demonstrate to the digital ad-tech industry that change is possible; that we can continue to build a business we love while shrinking our carbon footprint. The digital ad-tech sector thrives on data, as anyone in the business can attest. Worse, it’s expected to increase by 44x by 2030.
Digiday
SEPTEMBER 23, 2022
Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming.
Smart-Hub
MARCH 19, 2024
In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. With SmartHub, this task gets simple.
Digiday
JUNE 5, 2022
Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., notably Australia and western Europe. That means every every publisher, every media owner, has to have a net-zero strategy.
OpenX
JUNE 29, 2022
It’s a topic OpenX has been championing for years on its “Path to Net-Zero,” which includes becoming the first certified CarbonNeutral® ad tech company, having its net-zero targets validated by the Science Based Targets initiative (SBTi), and creating a suite of sustainable products. We need to make small, meaningful changes now.
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