Smart-Hub

DECEMBER 22, 2023

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Let’s delve into the global ad tech trends that will shape the AdTech dynamics in the coming year.

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VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

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VideoWeek

JUNE 7, 2023

One of the companies leading this charge is VDO.AI, an ad tech business born out of Indian digital media company Z1 Tech. I think the decade from 2020-2030 will be the decade for CTV. But it’s not a hard sell, when you have these conversations, it makes sense for advertisers. Is there inertia?

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OpenX

MAY 23, 2022

We wanted to demonstrate to the digital ad-tech industry that change is possible; that we can continue to build a business we love while shrinking our carbon footprint. The digital ad-tech sector thrives on data, as anyone in the business can attest. Worse, it’s expected to increase by 44x by 2030.

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Digiday

MARCH 19, 2023

For example, while GroupM is aiming for 2030, IPG believes 2040 is more realistic. Color by numbers Magna ’s Media Trials unit and ad tech company eyeo ’s study found that ad-filtering users are more likely to influence purchase decisions across tech, grocery, financial services and auto.

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Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming.

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VideoWeek

FEBRUARY 2, 2024

The tech giant additionally said it plans to up its investment in AI, raising its capital expenditures to $30-37 billion, $2 billion higher than initially forecast.

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Digiday

JANUARY 15, 2023

By 2030, McCrindle expects this generation to make up 11% of the workforce, which will likely consist of jobs like drone pilots, user experience managers and blockchain developers. Gen Alpha includes children born between 2010 and 2024, with about 2.7 million Gen Alpha members currently born each week, according to McCrindle Research.

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VideoWeek

NOVEMBER 11, 2022

The partnership allows ShowHeroes to holistically measure its carbon footprint across business operations, alongside their ad tech and publisher partners. This emissions data can then be shared with brands and agencies to empower sustainable media buying, helping the entire supply chain reach the industry’s goal of net zero by 2030.

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Ad Monsters

MAY 18, 2023

Collectively, digital ad tech accounts for 3.5% chapter of Ad Net Zero , a UK-based organization that seeks to help brands, agencies, publishers and ad tech companies achieve net zero. Fifty US-based digital advertising companies joined Ad Net Zero, and together they represent 40% of the world’s advertising spend.

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Smart-Hub

JULY 11, 2022

Video ads in apps are booming right now. billion by 2030. The number of digital video viewers is also increasing , along with advertisers who choose in-app video ads as the essential tool to promote their products or services. For example, the size of the mobile advertising market is growing. Now it is about $11 billion.

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VideoWeek

AUGUST 15, 2022

Ad Net Zero, one of the best known initiatives to reduce the industry’ carbon footprint, sets a deadline for 2030. But while advertisers are aware that their ad campaigns have a significant carbon footprint, few could tell you how much carbon is generated by each part of the process. The race for 2030.

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VideoWeek

JUNE 23, 2023

Top Stories French Data Regulator Fines Criteo €40 Million Over GDPR Breach France’s data regulator, the CNIL, this week hit French ad tech business Criteo with a €40 million fine for five breaches of Europe’s General Data Protection Regulation (GDPR). Percent of Agency Jobs by 2030 Between 2022 and 2030, 7.5

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Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., I would like that to be something that… we can take to them and work with them on establishing that as a goal.”.

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VideoWeek

DECEMBER 2, 2022

billion lawsuit against Google, saying the tech giant has deprived them of revenues through its dominant position in ad tech. million in a seed funding round led by marketing software investors and executives in private equity, publishing and ad tech. UK Publishers Launch £13.6 Billion Lawsuit Against Google.

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VideoWeek

AUGUST 19, 2022

VidMob, an ad tech business which describes itself as an intelligent creative platform, has raised $110 million in a Series D funding round led by Shamrock Capital. Now Musk’s lawyers have issued subpoenas to the pair of ad tech firms for any documentation relating to their involvement in reviewing Twitter accounts.

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OpenX

JUNE 29, 2022

It’s a topic OpenX has been championing for years on its “Path to Net-Zero,” which includes becoming the first certified CarbonNeutral® ad tech company, having its net-zero targets validated by the Science Based Targets initiative (SBTi), and creating a suite of sustainable products. We need to make small, meaningful changes now.

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Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030.

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VideoWeek

JULY 22, 2022

Video ad tech provider AdPlayer.Pro surpassed 52 million daily served impressions in Q2 2022, the company announced on Tuesday, citing its recent expansion of direct partnerships with publishers in several growing market verticals. ” GroupM Plans to Launch its Own Carbon Calculator.

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VideoWeek

JULY 29, 2022

Ad Industry Facing “Worst Ever Talent Crisis” The advertising and marketing industries are potentially facing their “worst ever talent crisis” according to new research from the World Federation of Advertisers (WFA) and MediaSense. The Week in Tech. Google Introduces New Tool to Expose Hidden Ad Tech Fees.

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