Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. When designed properly, they can give a strong first impression. Display ads can also be an effective solution if it is essential to target a niche audience. SmartHub's Features Have No Limits!

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VideoWeek

JUNE 23, 2023

The study found that advertisers spend $13 billion annually on clickbait and made-for-advertising (MFA) websites, which is 15 percent of their total ad spend. “They chase cheap CPMs … However, in the media world not all inventory and not all impressions are equal. This is exactly what this partnership aims to enable.”

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VideoWeek

JULY 22, 2022

Médiamétrie Plans to Start Measuring Streaming Audiences in 2024. TV measurement company Médiamétrie expressed plans to start measuring audiences on Netflix and other streaming services that currently measure their viewership themselves. “It’s Today, some media create their own ecosystem of audience indicators.

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