Digital Turbine

NOVEMBER 21, 2023

YoY until 2030, mostly through digital sales, a stunning number in this climate. Publishers are able to collect more feedback from a broader and more diverse audience, which they might not get in a local setting. What are some key nuances to note when going global, and going after audiences in the rest of the world?

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Basis

APRIL 24, 2023

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 billion , making up approximately one-third of total OOH ad spend. Globally, DOOH ad spend is forecast to grow 13.2%

Advertising 62

Advertising Demand Side Platform Pop-Up Audience 62

Digital Turbine

APRIL 18, 2023

billion by the end of 2030 with 49% of mobile gamers spending money on mobile games. mobile gamers prefer opt-in rewarded video ads over interstitial ads. Mobile games have the ability to reach audiences of all types around the world and can bring in huge revenue. The mobile game market is expected to reach $284.4

Entertainment 52

Entertainment Mobile Ads Video Ads Audience 52

Basis

APRIL 24, 2023

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 billion , making up approximately one-third of total OOH ad spend. Globally, DOOH ad spend is forecast to grow 13.2%

Advertising 52

Advertising Demand Side Platform Pop-Up Audience 52

Smart-Hub

JULY 11, 2022

In-app video. What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. In-app video ad formats.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

Smart-Hub

DECEMBER 22, 2023

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

JUNE 24, 2022

Any partnership is likely to be exclusive according to the Wall Street Journal, and could see the winner take a slice of the revenues generated by Netflix ads – though of course it remains to be seen just how high uptake for Netflix with ads will be. Ad Net Zero Expands Internationally. The Week in Tech.

Ad Tech 98

Ad Tech Agency Media Audience 98