Basis

APRIL 24, 2023

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. billion , making up approximately one-third of total OOH ad spend. billion by 2030. Though it makes up only a small portion of total out-of-home ad spend (5.2% Or that play above the pump at a gas station? YoY in the US.

Advertising 62

Advertising Demand Side Platform Pop-Up Audience 62

Basis

APRIL 24, 2023

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. billion , making up approximately one-third of total OOH ad spend. billion by 2030. Though it makes up only a small portion of total out-of-home ad spend (5.2% Or that play above the pump at a gas station? YoY in the US.

Advertising 52

Advertising Demand Side Platform Pop-Up Audience 52

Digiday

SEPTEMBER 16, 2022

While not totally pulling the ripcord on social commerce, the short-form video app has announced its plan to streamline its commerce solution by creating three new advertising formats, with the aim of simplifying the process for marketers leading up to the busy Q4 holiday period of 2022. between 2022 and 2030. billion). “I

Pop-Up 82

Pop-Up Manufacturing Affiliates Retail 82

Smart-Hub

DECEMBER 22, 2023

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% The market goes up because more and more people are interested in a data-driven marketing. It transforms how businesses engage with their audiences and requires technical expertise to navigate. The AdTech market is projected to grow from 579.4 What is Ad Tech?

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

MARCH 19, 2023

For example, while GroupM is aiming for 2030, IPG believes 2040 is more realistic. The best way to explain it is to think of a bathtub filling up with water (water being carbon emissions). ” Coghlan brought up the question of governance — what industry body is going to have final word on good or bad behavior?

Media 53

Media Pop-Up Agency Ad Tech 53

VideoWeek

NOVEMBER 11, 2022

GroupM says non-clients are also welcome to sign up to the coalition. Extremely messed up! North America general manager Sandie Hawkins is being moved to head up TikTok Shop in the US, signalling a strategic shift towards e-commerce, which has proved lucrative for the company in China. Elon Musk (@elonmusk) November 4, 2022.

Media 52

Media Retargeting Non-Profit Entertainment 52

VideoWeek

FEBRUARY 5, 2024

The app includes a ‘MiniGuide’, a pop-up interface that appears each time the user switches channels, also offering related live or on-demand content. Partnering up The organisation also announced a major expansion to the TVs that will have Freely installed. .

Manufacturing 59

Manufacturing Pop-Up eCommerce Audience 59