Martech

AUGUST 17, 2023

Persado ’s Essential Motivation is a GenAI language hub for marketers to create engaging messages. Furthermore, only 15% say their organization offers any formal AI training or development initiatives. Crossing Minds’ e-commerce data enrichment product makes products more intuitively discoverable to customers.

Marketing 98

Marketing SEO MarTech Communications 98

Smart-Hub

SEPTEMBER 17, 2021

At the same time, we’d like to give you a little reminder of those protocols that we are going to talk about: Video Ad Serving Template (VAST) is a video serving protocol developed by IAB. VAST uses XML Schema as a markup language and VAST Tags are the bits of code used in this language.

Ad Server 52

Ad Server Video Ads Communications Media 52

Martech Series

JUNE 29, 2022

Marketing Technology News: Study Shows 20% Drop in European Ad Fraud Over Prior Year in TAG Certified Channels. AimeSpeech enables developers and users to synthesize natural-sounding speech with male/female voices and accents.

Education 75

Education MarTech Conversion Marketing 75

Ad Rants

AUGUST 2, 2022

The marketing team cannot publish content without a development team, implying an unnecessary waste of time since content and functionality depend on one another. Creative and developer teams mutually contribute to creating SEO-friendly content and UX. Canonical tagging. A headless content management system solves this problem.

SEO 147

SEO Pop-Up Machine Learning eCommerce 147

Ad Ops Hero

OCTOBER 23, 2023

Below are some of the most common use cases: Speech recognition: It is also known as automatic speech recognition (ASR), computer speech recognition, or speech-to-text, and it is a capability which uses natural language processing (NLP) to process human speech into a written format. McCarthy would go on to invent the Lisp language.)

Electronics 92

Electronics Shipping Healthcare Retail 92

Aronson Ads

NOVEMBER 3, 2022

In the early days, search engines like Google evaluated pages based on core factors such as keywords, meta tags, and headers. Since then, Google has updated its algorithm several times to enhance language processing and search query intent. This technological revolution has even allowed AI to create customized optimization tactics.

SEO 75

SEO Machine Learning Conversion Rate Conversion 75

Martech Series

JULY 12, 2022

They need to be easy to read and understand, regardless of disability or language. Meanwhile creating emails in different languages should also not be seen as a nice-to-have for marketers. It is important that you, or your designers develop an accessibility mindset. “I Style rules. I don’t understand”.

Pop-Up 96

Pop-Up Marketing Food Audience 96

Martech Series

AUGUST 11, 2022

Deployments are supported on any device or digital channel with a simple script or Google Tag Manager, by scanning a QR code or interacting with a smart sign based on a proprietary reference design. David Abbondanzio, Director of Business Development at DeepBrain AI.

Rich Media 81

Rich Media Finance Education Conversion 81

MobileAds

JANUARY 19, 2021

A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. Key elements in a VAST tag. Based on the advertiser’s expectations from video ads, a VAST tag has various elements. . The advanced options in this tag could be- the kind of ad, length of ad and others. .

Ad Server 52

Ad Server Video Ads Rich Media Demand Side Platform 52

Martech

JUNE 15, 2023

This lets developers describe programming functions and have the GPTs create code to execute those functions. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. OpenAI released new versions of GPT-3.5-turbo

MarTech 73

MarTech Media Marketing 73

Martech Series

FEBRUARY 24, 2023

Developing a robust, multifaceted commerce experience strategy positions your brand to attract, engage (and keep) more shoppers across the most channels. Use specific, concise language to describe the image. Your goal should be to develop high-quality, reader-friendly content for your target audiences.

SEO 91

SEO Retail Communications Conversion 91

Martech

APRIL 10, 2023

” Oracle claims to have built precisely that through the development of Oracle Fusion Marketing, a solution that supports the execution of multiple campaigns across advertising, email and other channels. “Oracle has always taken the approach in development that AI and machine learning are built into all of our applications. .”

Machine Learning 93

Machine Learning Marketing Shipping Fashion 93

Automatad Inc.

FEBRUARY 22, 2024

Core web vitals are the granular user experience metrics developed by Google to rank websites on performance. Coding best practices Rather than optimizing the script after development, developing it efficiently beforehand is better. JavaScript is a popular coding language with many standard best practices worth following.

Header Bidding 52

Header Bidding Viewability Ad Server CPM 52

Martech

MAY 11, 2022

To develop a targeted SEO and content strategy, it’s important to first understand how your site performs in organic search. Determine what is important to your business, then plan against your baseline research and factor in the insights gained from topic, keyword and competitive analysis to develop a content strategy for search.

SEO 86

SEO Food Audience Marketing 86

Smart-Hub

APRIL 1, 2024

For instance, these can be language preferences, login credentials, products added to the cart, viewed pages, etc. Placed through scripts or tags, they are usually used for advertising. To keep cookies under control, a set of regulations was developed. The browser remembers key information to deliver a better user experience.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Monetize More

JUNE 12, 2023

Adult language, even in comment sections or message boards. Here’s a breakdown of the content audit process in points: Develop Content Guidelines: Establish clear and comprehensive content guidelines that explicitly state what is considered acceptable and unacceptable content on your website. Strategically covered nudity.

Machine Learning 94

Machine Learning Audience Advertising Ad Exchange 94

Ad Monsters

MAY 1, 2023

DSPs use the technology to determine winning bids, and the sell-side uses AI to organize and tag inventory. In March, The White House and the European Commission had their first official meeting to discuss the development of AI tech and how they can regulate it.

Advertising 104

Advertising Ad Tech Machine Learning Communications 104

Martech

JUNE 15, 2023

But here’s where Pega sees the revolution leading us: the continually optimizing enterprise, or, as Pega tags it, the “autonomous enterprise” — the enterprise that uses the full range of AI and automation to teach itself better processes, systems and business logic. In other words, the enterprise as a self-driving car.

MarTech 102

MarTech Audience Shipping Marketing 102

Martech Series

NOVEMBER 23, 2022

With immersiion, advertisers can select the right games to reach audiences, build and serve rich creative options that speak their customers’ language and deliver contextually relevant, personalised messages. In-game: Non-intrusive advertising solutions that blend in-game for an optimal gaming experience.

Audience 90

Audience Advertising Rich Media Entertainment 90

Smart-Hub

NOVEMBER 25, 2022

Supply-Partner Integration on SmartHub is possible with: OpenRTB 2.5; ‘VAST to RTB’, ‘VAST to VAST’, and ‘VAST To All’ trading variants; JS tags; Header-bidding (Prebid Server, Prebid.JS). VAST is a Video Ad Serving Template for structuring ad tags that serve ads to video players. JS tags reduce the workload on the server.

Header Bidding 40

Header Bidding Ad Server Impressions Cookies 40

Martech Series

NOVEMBER 18, 2022

As a result, content strategists can develop blogs, articles, and other types of content to engage and connect with users using more relevance. Based on data analysis, marketers develop social media postings that are pertinent to what customers want, such as a good or service. It has changed the way people buy products as well.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Monetize More

MAY 23, 2023

In-game advertising has become a popular way for game developers to monetize their games. With the rise of mobile gaming, in-game advertising has become even more prevalent, as developers seek to find new ways to generate revenue. In-Game Advertising Monetization Model 2: Ad mediation Ad mediation is another for game developers.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

All About Advertising Law

AUGUST 29, 2018

The current regulations, adopted in 1988, established criteria for what OEHHA considered to be a “clear and reasonable” warning, including specific language that, if used, would be deemed compliant with the regulations (known as “safe harbor” warning language). For more information, go to www.P65Warnings.ca.gov.”

Manufacturing 40

Manufacturing Food Retail Electronics 40

Martech Series

FEBRUARY 7, 2023

This often means finding an exciting new direction, creating technology-forward products that delight clients and developing high performing teams who accomplish things that they didn’t even think were possible beforehand. And it is myopic in its ability to only see ads tagged by the advertiser and not to see the context around those ads.

MarTech 99

MarTech Media Advertising Agency 99

Martech

MARCH 10, 2022

62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content. Progression: Agree on how e-commerce audiences are operationally and philosophically tagged and moved through the buyer journey. It isn’t about developing an extraordinary number of leads. Ideal e-tailer profile.

Marketing 104

Marketing Brand Awareness Click Through Rate Audience 104

Clearcode

DECEMBER 12, 2022

How Telcos Can Ensure Success in AdTech via Custom Development. There are other ways telcos can enter AdTech and build successful businesses, such as developing the software. How Telcos Can Ensure Success in AdTech via Custom Development. But even software development projects can be seen as a risky venture.

Demand Side Platform 52

Demand Side Platform ROI Ad Targeting MarTech 52

Digiday

OCTOBER 10, 2022

In this segment, we look at how marketers are using the artificial intelligence tools of natural language processing and data-driven personalization. In fact, publisher adoption of data-driven personalization has surged well ahead of natural language processing (NLP), according to Digiday+ Research. “But Key findings.

Machine Learning 68

Machine Learning Audience Ad Targeting Media 68

YieldBird

JUNE 27, 2023

In Europe, the primary limiting factor is the requirement for user consent to data collection, such as the EU Consent policy applicable to the EEA regions, as well as the need for localized language support. First, assess the expertise of the developers managing the platform.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JUNE 27, 2023

In Europe, the primary limiting factor is the requirement for user consent to data collection, such as the EU Consent policy applicable to the EEA regions, as well as the need for localized language support. First, assess the expertise of the developers managing the platform.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

VideoWeek

OCTOBER 13, 2023

The two say they plan to develop their joint efforts further, working together on a shared login system and streaming player technology. Scope3 said the investment will be used to expand its global team, expand its data and measurement capabilities, and accelerate the development of its collaborative sustainability platform (CSP). “At

Retail 97

Retail Media Agency Ad Tech 97

Brid.tv

NOVEMBER 22, 2022

Whether you’re a mobile app developer or a publisher building an OTT app to reach more viewers, creating the app is just the beginning. A mobile app monetization platform helps developers and publishers get high-quality ad demand to serve on their mobile or OTT apps. Now you need to monetize it. Leadbolt 10. ironSource 11.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Basis

JANUARY 3, 2024

Despite the platform’s large, engaged user base and its clear staying power, there’s a sentiment in the advertising community that Reddit has often been the platform playing catch-up when it comes to developing innovative features for users and advertisers alike. Use language that’s clear and concise. That was a lot.

Advertising 65

Advertising Audience A/B Testing Brand Lift 65

Digiday

MAY 3, 2023

Overheard at the NewFronts Six marketers and advertisers Digiday spoke with at the Interactive Advertising Bureau’s NewFronts in downtown New York City on Wednesday said the primary benefit of coming to the annual event was to hear about new companies and ad tech developments that they were not previously familiar with.

Media 64

Media Non-Profit Advertising Display Advertising 64

Martech

OCTOBER 21, 2021

In response, vendors have developed proprietary call fraud detection and prevention tools that identify, monitor and block suspicious call patterns and routes. Many call analytics platforms use a variety of natural language processing (NLP) and machine-learning algorithms to automatically assess calls and score leads.

Machine Learning 102

Machine Learning Marketing Conversion SEO 102

Digiday

DECEMBER 7, 2022

There’s friction among the audit’s largest stakeholders, according to sources with direct knowledge of the developments who spoke with Digiday. auditors here proposed using distributed ledger technology from the Trustworthy Accountability Group and Fidcuia, known as TAG TrustNet, to expose reporting disparities. counterpart.

Advertising 63

Advertising Ad Tech Impressions Viewability 63

Lemonads

MARCH 31, 2021

What are the Biggest Advantages of Partnering with Zpush Even though it’s a relatively new network, Zpush.biz has already developed a wide array of features that support publishers on their monetization quest. Zpush.biz has earned a reputation for providing quality traffic, which usually comes at a higher price tag.

Affiliates 52

Affiliates CPC Ad network ROI 52

InMobi

OCTOBER 19, 2012

With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps. Using the Passbook API, developers can easily create, email, send notifications and distribute from a website.

Marketing 40

Marketing Ad network Cookies Advertising 40