Martech Series

DECEMBER 16, 2022

Global cloud communications platform Infobip has appointed Ben Lewis as Vice President of Marketing and Growth. Ben will lead Infobip’s global marketing and growth function and is responsible for increasing the firm’s market share and brand awareness to meet its ambitious growth targets. messaging heavyweight OpenMarket.

Marketing 92

Marketing Communications Brand Awareness MarTech 92

Martech

FEBRUARY 21, 2023

“So, being able to bolster your position in the marketplace is what is going to make your thought leadership resonate and what’s going to make that person on the receiving end feel more comfortable about interacting with your brand and wanting to go on that buying journey process with your brand.”

Marketing 115

Marketing Brand Awareness Machine Learning Communications 115

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. Formless jas customizable templates, multilingual support and easy integration.

MarTech 105

MarTech Affiliates Retail Brand Awareness 105

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences.

Marketing 131

Marketing Audience Click Through Rate Conversion 131

Spoton Digital Media

OCTOBER 20, 2023

Approaching a slowing economy by cutting your marketing teams, organic communication efforts, volume of content, event and community participation, and advertising budgets may seem like a quick way to save, but it can have lasting and costly repercussions for your brand, revenue, and reputation. Focus on your loyal customers.

Advertising 90

Advertising Marketing ROI Brand Awareness 90

MNTN

MAY 24, 2022

A solid Father’s Day campaign is equal parts knowing your audience (and setting the right targeting and campaign parameters that will best reach them)—and one part locking down the right messaging and creative. As Simon Sinek says, understanding your “why” is the core of being able to communicate your brand in an effective way.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. will be one of many your audience sees. Don’t do that. Make sure all employees know the plan. All of them.

Education 107

Education Audience Communications MarTech 107

Martech Series

DECEMBER 26, 2022

Senior B2B marketers report that public relations (PR) contributes to or is responsible for 74% of all new business opportunities, according to an independent study – “ B2B PR for Growth ” – commissioned by Champion Communications. Generating brand awareness (54%). Nurturing sales conversations (54%).

Public Relations 97

Public Relations Communications Brand Awareness Fashion 97

AdvertiseMint

JANUARY 24, 2024

When using Facebook for business , your choice between a Facebook Group and a Page will impact how you engage with your audience. Here’s a breakdown of their differences: Facebook Pages: Facebook Pages are ideal for businesses, celebrities, brands, or public figures looking to establish an official online presence.

Communications 52

Communications Audience Brand Awareness Advertising 52

Martech Series

NOVEMBER 11, 2022

A simple solution we suggest is an integrated B2B marketing campaign, which combines all forms of marketing intending to reach out to the target audience. Your message to the audience is important. Study your target audience and hit the right marketing channel for your marketing campaign. Develop a strong and relevant message.

Marketing 93

Marketing Brand Awareness Audience Conversion 93

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. Brand Authenticity: Tailoring your marketing messages to suit the local culture or needs can make your brand more relatable and trustworthy.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Martech

DECEMBER 13, 2023

You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Brands get $5.78 They’ll be able to refine their output to even more closely align with your goals and become more effective at reaching your audience. Start by clearly defining: Who your target audience is.

Communications 80

Communications Shipping MarTech Brand Awareness 80

Martech Series

SEPTEMBER 16, 2022

It leveraged various marketing channels and mediums to engage their audience. The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices. The Honest Company kept its brand story and mission in front of the customers. The Honest Company.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Basis

OCTOBER 24, 2022

It’s of utmost importance to nurture your customer pools, solicit feedback from them whenever possible, and offer communications that show both your appreciation and your sensitivity towards their economic circumstances (a loyalty discount never hurts!). Maintain Brand Awareness with Personalized Messaging.

Brand Awareness 85

Brand Awareness Marketing Education Audience 85

Digiday

NOVEMBER 16, 2022

Birdies, a direct-to-consumer shoe brand, is ramping up its brand awareness efforts, investing more than 20% of ad spend for television ads, a first-time investment for the brand, to reach a broader audience. There’s only so much emotion you can communicate through a search ad or social carousel.”.

Brand Awareness 71

Brand Awareness Video Ads Communications Media 71

Martech Series

JANUARY 17, 2023

To make this as concrete as possible, let’s dive into use cases that demonstrate how consumer closeness can be a major growth driver for brands. The first use case demonstrates how social teams can bridge the consumer closeness gap to improve social campaign performance, monitor sentiment, and grow brand awareness among key consumers.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Facebook offers an excellent platform to connect with your target audience, regardless of its demographic. Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. Engage your audience.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Ad Monsters

NOVEMBER 27, 2023

Effective communication is crucial in the world of podcast advertising. Instead, it confirmed podcasting’s increasingly well-understood ability to drive performance related to lower funnel, conversion-oriented metrics and deliver on buyer objectives across the entire marketing funnel, including lifts in brand awareness and purchase intent.

Communications 52

Communications Conversion Brand Awareness ROI 52

AdvertiseMint

JANUARY 19, 2024

They are experts in taking advantage of Facebook’s large user base and features to create and implement strategies that enhance a brand’s online presence and drive business objectives. These agencies devise strategic plans to reach the target audience through engaging and effective Facebook ad campaigns. Ad spend alignment.

Agency 52

Agency Marketing Conversion Rate Audience 52

Martech Series

SEPTEMBER 29, 2022

The goal of the program is to create awareness of the unlimited opportunities Web3 offers entrepreneurs in terms of new revenue streams, brand awareness and untapped consumer audiences. Marketing Technology News: Finding the Communication Sweet Spot.

Manufacturing 76

Manufacturing Fashion Electronics Finance 76

Digiday

APRIL 12, 2023

“People want that authentic and real communication from that content.” So for us, we’re all about that top-of-funnel brand awareness and building that story slowly, and we’re not immediately hitting them in the face with, ‘Hey, purchase, purchase, purchase,'” said Ellsworth. ”

Marketing 76

Marketing Brand Awareness Media Communications 76

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Education 112

Education Communications Audience Brand Awareness 112

Martech Series

OCTOBER 6, 2022

Looking at prompted brand awareness, the studies saw an average of 71% across the test audiences, and 68% of the test audiences also agreed that the advertising was suited to the brand. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Viewability 87

Viewability Audience Entertainment GDPR 87

Digiday

JULY 20, 2022

As Manna Drone Delivery looks to boost brand awareness, the four-year-old company is looking at viral TikToks to become a key part of its marketing strategy, according to founder and CEO Bobby Healy. . For the last year, the company has been pumping out organic TikTok videos to its 17,000 followers via its in-house social media team.

Brand Awareness 67

Brand Awareness Food Media Communications 67

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. For starters, before you send emails you must ensure that your audience has given you permission to send emails to them.

Marketing 117

Marketing Audience Communications Electronics 117

AdvertiseMint

NOVEMBER 7, 2023

Direct Response Marketing is a marketing strategy that encourages a direct and immediate response from the audience. Unlike traditional marketing, which builds brand awareness, direct response marketing seeks immediate action, whether it’s making a purchase or signing up for an email list. But what makes it distinct?

Pop-Up 52

Pop-Up Marketing Audience Communications 52

Martech

DECEMBER 11, 2023

Examples: Increase brand awareness Drive lead generation Improve customer engagement Increase sales 3. Specify your industry or target audience: Examples: B2B marketing might focus on using technology to generate qualified leads and nurture relationships. Get MarTech! In your inbox. Business email address Subscribe Processing.

MarTech 108

MarTech Marketing Conversion Rate Brand Awareness 108

MNTN

JULY 15, 2022

A demand generation strategy is a series of actions you can implement to build brand awareness through different channels. A demand generation plan helps to educate your target audience and make them excited to learn more about what you’re selling. Improve Demand Funnel Framework. Integrate CRM & Marketing Automation.

Brand Awareness 52

Brand Awareness Audience Click Through Rate Education 52

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. This demonstrates the power of programmatic advertising in reaching a large audience, driving engagement, and delivering a strong return on investment.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Martech

MAY 8, 2023

We love to put this in place for CPG brands. Tailor the experience and communication to fit the channel and content that draws new subscribers. Approach this series as an opportunity to set the tone on the frequency and type of communication users should expect.

Marketing 115

Marketing eCommerce Communications Brand Awareness 115

AdvertiseMint

SEPTEMBER 27, 2023

Social media platforms have changed how we connect and communicate with friends and family. It’s a place to have fun, be creative, and connect with a global audience. Audience: Snapchat was initially popular among younger users for its privacy features, but it now has a broad user base.

Audience 52

Audience Communications Entertainment Media 52

Banner Flow

APRIL 28, 2022

Better brand awareness . Audience targeting . Social media advertising can be more agile and targeted to the audience. Traditional ads can reach more people, but their static nature means the relevancy of this audience isn’t guaranteed. Better brand awareness. Audience targeting. Greater ROI .

Advertising 52

Advertising Media ROI Brand Awareness 52

Martech

JANUARY 5, 2023

Identify target audience. Increasing brand awareness? Is there an audience they haven’t had a chance to target yet? Target audience interviews. Each quarter identify 1-3 members of your target audience groups to interview about the following topics: Tech Stack Audit: What technologies are they using?

Marketing 103

Marketing Education ROI Communications 103

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. Customers don’t care whether the communication comes from marketing or sales, says Methananda, they just want a “holistic experience.”

Marketing 110

Marketing Audience Brand Awareness Conversion 110

Ad Wisey

APRIL 29, 2022

Meanwhile, the overall perception is shaped by multiple elements, from the company’s name and logo to its owner or the philanthropic projects supported by the brand. At the same time, it’s a mistake to believe that only well-known brands should be concerned with their reputation. Maintain brand consistency.

eCommerce 80

eCommerce Media Fashion Communications 80

Martech Series

DECEMBER 20, 2022

The PGA TOUR audience is the most valuable in sports. As someone who relies on B2B data every day to do my job, I was very impressed with how DemandScience represented our industry and the ways they communicated that quality data can be a game changer for marketers.”. We look forward to a great 2023 together.”.

Marketing 92

Marketing Brand Awareness MarTech Cookies 92

InMobi

DECEMBER 14, 2022

Domex’s initiative of raising awareness about sanitation with clever use of Mobile led to a whopping seven awards, including 3 Gold awards. SplashLearn brought in a Silver for effectively targeting the end audience through Search, driving brand awareness and customer acquisition alike.

Ad Tech 52

Ad Tech Brand Awareness Communications AutoMobile 52