Basis
SEPTEMBER 26, 2022
Agency and brand leaders, we’re about to give you a jump scare. Billing is often a stressful part of the advertising campaign lifecycle, a point of frustration for agencies and brands alike, and a snag in otherwise satisfying agency-brand relationships. What does the billing process look like for most agency billing departments?
More About Advertising
JULY 10, 2017
This purports to show clients which media channels (online and offline in combination) work best, hence contributing to the holy grail of media return on investment (ROI). Ebiquity, which now describes itself as an “independent, global leader in marketing and media analytics,” is launching a new service, Total View Attribution.
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Martech
NOVEMBER 6, 2023
Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Return on investment (ROI) ROI metric is the ultimate measure of success, indicating if your efforts boost profits or drain the budget.
Digiday
SEPTEMBER 19, 2022
Some Black-owned publishers have seen an increase in ad revenue after some agencies started spending more on their channels. Industry analysts and Black business owners can showcase previous advertising wins to convince more buyers to support them with ad dollars and share success metrics and the ROI of these collaborations, Lam said.
Martech
APRIL 9, 2024
It is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).
Digiday
MARCH 27, 2023
But that starts with brands and their agencies thinking outside the box about their audiences. Advertisers can make incremental gains that drive revenue growth while taking advantage of better rates to increase ROI. In 2023, buyers and sellers can and should cooperate to do better.
Digiday
AUGUST 29, 2022
Throughout much of this past summer, the nervousness among marketers and ad agency execs’ about the uncertain economy led them to prioritize efficiency when choosing where to spend ad dollars. Marketers and agency execs say purse strings will continue to tighten this fall as they seek more performance marketing efforts.
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