Martech

APRIL 9, 2024

” IAB Tech Lab slams Google Privacy Sandbox Ad industry is now acting After a lengthy period of prevarication, strongly recalling the run-up to GDPR, the ad industry has begun taking steps to prepare for cookie deprecation. They have added a hundred or so categories since then but the granularity is not there.”

Cookies 108

Cookies Advertising GDPR MarTech 108

VideoWeek

OCTOBER 13, 2023

Publicis Raises its Guidance Again After Strong Q3 French agency group Publicis Groupe posted another strong set of financial results this week, reporting 5.3 While several of the major agency groups have had a tough time in recent months due to a pullback in tech spending, Publicis has consistently reported growth each quarter.

Retail 97

Retail Media Agency Ad Tech 97

Smart-Hub

OCTOBER 15, 2023

Get a Consultation For Free Contact us High ROI Creating a new product or solution is always risky, but a ready-made white label solution guarantees high ROI. Recruitment agencies, software resellers, and other relevant companies can sell this product under their own branding and enhance their catalogs.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Single Grain

AUGUST 27, 2019

They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI. They’re still unsure that the ROI of cold emails is worthwhile. Dive Deeper: .

Banner 103

Banner ROI Conversion Audience 103

Digiday

NOVEMBER 20, 2022

For this report Digiday+ Research surveyed 388 industry professionals at organizations including agencies, brands, retailers and publishers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future. General Mills.

Marketing 62

Marketing Retail Ad Targeting Conversion 62

Martech

MARCH 4, 2022

Throughout this process, digital technologies become infused throughout the brand’s core strategy, allowing marketing, sales, product, customer service, operations and finance teams to work together more effectively and provide more engaging products, services, and customer experiences. Higher marketing ROI. Coordinate orchestration.

Marketing 104

Marketing ROI Audience GDPR 104

Single Grain

NOVEMBER 28, 2023

By leveraging the potency of AI-powered marketing automation in digital marketing strategies, businesses can gain a better understanding of their customers and maximize their digital ROI: AI for Content Creation Jasper is an example of AI-powered software that is used for content creation.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126