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Email outreach for marketers: Measuring and optimizing performance

Martech

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Return on investment (ROI) ROI metric is the ultimate measure of success, indicating if your efforts boost profits or drain the budget.

Marketing 126
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How advertisers are fostering more effective publisher partnerships

Digiday

Advertisers are getting more out of their media relationships by taking objectives, not solutions, as the point of departure for conversations, thinking creatively about their own audiences and going beyond automation when asking for technical capabilities. These objective-focused questions lay the foundation for a more fruitful conversation.

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Google’s Privacy Sandbox: What you need to know

Martech

It is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Cookies 113
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The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

VideoWeek

Publicis Raises its Guidance Again After Strong Q3 French agency group Publicis Groupe posted another strong set of financial results this week, reporting 5.3 While several of the major agency groups have had a tough time in recent months due to a pullback in tech spending, Publicis has consistently reported growth each quarter.

Retail 97
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10 Black Ad Tech Professionals Making Waves in Digital Media

Ad Monsters

Her expertise focuses on growth markets and delivers meaningful ROI for investors and multinational organizations. He participates actively in the industry-wide conversation on data privacy and the plethora of targeting solutions. consumer base – the multicultural market. What do you hope to accomplish in the ad tech ecosystem?

Ad Tech 105
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Purpose Driven Marketing: The Way Ahead for Brands and Marketers

InMobi

This is a guest blog written by Reena Mishra, Senior Partner Sales Executive, Microsoft Search Advertising Purpose Begins With Trust: The ROI Of Creating Trust In the current climate, customers believe that brands they choose to engage with must reflect their values. Trust means different things to different people.

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NFT Marketing Agencies: Best Way to Promote Your NFT Project

Single Grain

This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency. PPC experts can help create, manage and optimize your PPC campaigns to generate a high ROI.

Agency 113