Ad Monsters

MARCH 21, 2024

Ninety-five percent of decision-makers in advertising and data at brands, agencies, and publishers anticipate ongoing signal loss. An SVP from an agency noted a decline in performance due to data signal loss, resulting in reduced audience quality and increased cost per conversion.

Cookies 93

Cookies Machine Learning ROI Conversion 93

Martech Series

DECEMBER 8, 2022

As a result, the more than 2,400 advertisers and 88,000 podcasters that use the Acast platform to distribute their podcast content can elect to utilize Veritonic’s robust attribution capabilities to optimize and further increase the ROI of their audio campaigns. “We

Brand Lift 84

Brand Lift ROI Agency MarTech 84

InMobi

MARCH 24, 2022

Here is our interview with Boots UK and ROI's Ollie Shayer. The latest evolution is our own in-house agency, Boots Media Group, which we launched in partnership with Threefold in September 2021. I definitely think so based on the conversations that we're having.

ROI 52

ROI Media Retail Cookies 52

Ad Monsters

APRIL 19, 2024

It’s time to shift the conversation from merely domains to incorporating specific ad placements. Driving Results Without Being Wasteful During an unexpected twist in his keynote, O’Kelley invited Kyle Vidasolo from Omnicon to the stage to provide a buy-side agency perspective. The Future is Green ROI is as precious as gold.

Ad Tech 103

Ad Tech CPM Agency Media 103

Digiday

OCTOBER 19, 2022

Media agencies are cautiously bracing for a potential recession — even as they grapple with inflation and supply chain issues. But despite the looming concern, media spending is holding steady or slightly increasing in 2022, according to respondents to a recent survey Digiday conducted for this inaugural media agency report.

Agency 64

Agency Media Retail Entertainment 64

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. When a visitor has to visit an advertiser’s website to complete a form, Meta usually sees a 20% dropoff in conversions. Petrullo’s agency isn’t one of them. “We Image courtesy of Meta.

Media 115

Media Marketing Machine Learning MarTech 115

Martech Series

JUNE 3, 2022

CallRevu, an industry leader in automotive call monitoring and analytics, enables OEMs, retail dealerships and advertising agencies the ability to analyze and make strategic marketing decisions based on the effectiveness and profitability of their marketing campaigns, multi-channel investments and customer engagement using CallVision DNI.

Marketing 96

Marketing ROI SEO Conversion 96

Digiday

MARCH 1, 2023

As gaming continues to cement itself as a primary form of entertainment for people of all ages, not just Gen Z and millennials, the major players creating content and communities around gaming keep trying to lure more marketers and their agencies into the fold. The following conversation has been edited for space and clarity.

Agency 66

Agency Marketing Ad Tech Entertainment 66

Martech

NOVEMBER 6, 2023

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Return on investment (ROI) ROI metric is the ultimate measure of success, indicating if your efforts boost profits or drain the budget.

Marketing 124

Marketing ROI A/B Testing Conversion 124

Martech

OCTOBER 28, 2022

Most respondents noted they had few internal resources to support their efforts and often relied on agencies or freelancers for support (typically for content production or digital campaign management and optimization). “ Evaluating ROI/ROAS. “ I think conversions are really frustrating. Content creation. The result?

Advertising 139

Advertising Marketing ROI Conversion 139

Martech Series

NOVEMBER 4, 2022

Independent Research Firm reports marketing operating system can deliver 149% ROI by providing customers full-funnel optimization to reduce the manual effort on the hands of B2B marketers. million and a risk-adjusted ROI of 149%. The study found that an average Metadata customer experienced benefits of $5.4M

ROI 86

ROI Conversion Rate MarTech Audience 86

Martech

FEBRUARY 15, 2023

Perhaps what is most important right now, relying on the channel (email) that has been consistently recognized as the highest-ROI medium for any marketing team, is the most financially savvy move your company can make. The post Prepare for an unpredictable economy with email marketing appeared first on MarTech.

Marketing 116

Marketing eCommerce ROI Communications 116

Martech

MARCH 6, 2024

Rather than see this as a setback, our agency views it as a call to action — a chance to hone our cold emails for precision and compliance. At my agency, we prefer a hands-on method to keep our database spot-on. That’s why we started to shift gears manually towards creating custom lists that delivered 10:1 ROI to our clients.

Non-Profit 111

Non-Profit Conversion Rate Real Estate ROI 111

Digiday

MAY 1, 2023

Retail media has experienced an influx of attention this past year as brands and agencies understand the power of this medium. By engaging retail customers with both endemic and non-endemic products, they can grow awareness, drive engagement and capture conversions.

Retail 56

Retail Media ROI Agency 56

AdvertiseMint

JANUARY 20, 2024

They collaborate to achieve marketing goals like: Higher conversion rates Lower customer acquisition costs More leads Faster sales Improved brand visibility Consultants don’t just focus on one area like SEO, PPC, or email. Strategic Vision Beyond marketing tactics, consultants must view initiatives through an ROI lens.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Martech

SEPTEMBER 15, 2023

Take practical steps for solid, ROI-driven output when you have to tighten your belt. Live (or die) by ROI to design a new budget. Then, add to the conversation with your perspective to show others how to benefit. You should do this even while you work with a content marketing agency.

ROI 121

ROI SEO Education Entertainment 121

AdvertiseMint

SEPTEMBER 17, 2023

Conversely, when the toggle is turned off, your ads won’t appear in TikTok’s search results. Increased ROI: The search ads toggle feature enables you to fine-tune your ad placements, improving your ad performance and giving you a better return on investment. Hire the leading TikTok advertising agency for the best results.

Marketing 52

Marketing ROI Conversion Audience 52

Martech Series

SEPTEMBER 14, 2022

Pictory is already popular with YouTubers, bloggers, and coaches, and is now being launched for marketers and agencies with the goal of making video in digital marketing a standard practice across sectors. This groundbreaking tool is available to marketers and agencies worldwide today.

Marketing 82

Marketing Conversion Rate ROI MarTech 82

Martech

JANUARY 9, 2024

Engaging through an agency or management team Agencies are a viable option for teams with abundant resources and limited time to directly manage negotiations, as they can handle contracts and logistical details efficiently. Also, set reasonable benchmarks to measure performance — impressions, click-through rates, conversions, etc.

Marketing 132

Marketing Audience Click Through Rate Conversion 132

OpenX

MARCH 12, 2024

As this transformation matures, buyers need to rely on new targeting capabilities to reach valuable audiences across CTV devices in measurable ways while driving deeper engagement and ROI against their media campaigns. In the early years of the digital revolution, the Digital Newfronts emerged.

Audience 52

Audience ROI Media Agency 52

Martech

AUGUST 4, 2022

However, only 12% expect a large increase compared to 26% last year, according to digital marketing agency Wpromote’s State of B2B Digital Marketing report. ROI again leads the pack, with 40% citing it. Nearly two-thirds expect a moderate increase. Top five objectives. To no one’s surprise, increasing revenue remains the No.

Marketing 120

Marketing Conversion Rate Brand Awareness Display Advertising 120

AdvertiseMint

FEBRUARY 22, 2024

However, targeting a precise audience can lead to better engagement and conversion rates, making it a worthwhile investment. Whether you’re aiming for clicks, impressions, conversions, or other actions, Facebook optimizes your ad delivery based on your chosen objective. Contact the best Facebook ad agency. Ad placements.

CPC 52

CPC CPA CPM Impressions 52

Martech Series

OCTOBER 17, 2022

Flowcode’s TV conversions rival the Internet. Broadcasters, brands and agencies all have turned to Flowcode to power omnichannel experiences across screens and platforms to drive conversions and attribution.

Marketing 80

Marketing Conversion Rate Conversion ROI 80

Martech Series

NOVEMBER 30, 2022

Marketing Technology News: How Marketers Can Grow Confidence in Measuring ROI Across the Entire Range of Marketing Objectives. Own your conversation, or someone else will,” Titus added. Other trends to watch includes the rise of Health Influence.

MarTech 82

MarTech Conversion ROI Audience 82

Martech

NOVEMBER 21, 2023

A boost to the sense of agency and morale all around. Sacred cows can be practices, beliefs, ideas, agencies, vendors or even individual employees. Start by initiating a conversation within your direct team. They can be cultural. They can be tribal or personal. Tread purposefully but carefully.

Marketing 111

Marketing Conversion Rate Conversion MarTech 111

Martech Series

DECEMBER 16, 2022

Created by Moon Society, the WEB3 Agency and DAO 3.0 Tracking and reporting every marketing action from KOLs to email marketing & display/video campaigns helped ShockWaves to increase conversions by 400% in the last month alone. Setting the bar sky high for marketing, ShockWaves.io Since launching, ShockWaves.io

Marketing 88

Marketing MarTech Conversion ROI 88

Basis

APRIL 25, 2024

And, as it turns out, these legacy strategies haven’t just been sitting in the corner gathering dust: They’ve grown more sophisticated to meet the needs of today’s agencies and brands. They could easily get an idea of their consumers' purchasing journeys and generate precise reports on view-through conversions and ad frequency.

Brand Lift 67

Brand Lift Advertising Cookies Impressions 67

Digital Remedy

SEPTEMBER 4, 2023

The industry is evolving from a conversion performance focus to a more objective measure of incremental lift. Incrementality strives to identify the causal event of a conversion, allowing businesses to properly allocate budget and reduce wasted ad spend. While last-touch is a simple way to assign credit, it’s not the most accurate.

Conversion 52

Conversion Impressions Ad Space ROI 52

AdvertiseMint

DECEMBER 6, 2023

The key is maximizing conversion rates at each step of the sales process. Convey detailed ROI, case studies, and demos. Optimizes Lead Conversion Each outreach phrase should convert visitors from strangers to leads, lead to qualified buyers, and buyers to customers. Pretty cool, right? Emphasize ongoing support and resources.

Marketing 52

Marketing A/B Testing ROI Conversion Rate 52

Ad Monsters

MARCH 6, 2023

However, sales strategies remained largely the same: the publishers (or their sales arm) negotiated an insertion order with the advertisers (or their agencies). To achieve success, it is important to have the right tools to monitor the correct metrics and ensure that the ROI is measured effectively.

Advertising 65

Advertising ROI Ad Tech Audience 65

Martech

MARCH 14, 2022

For one thing, once Chrome goes dark, it will be almost impossible to see view-through conversions, i.e., if someone who viewed one of your ads didn’t click it but came to your website sometime later and converted. (A Third-party cookies are predisposed to inflation and double-counting when it comes to conversions. They shouldn’t!

Cookies 96

Cookies First-Party Cookies Conversion Impressions 96

Martech

MARCH 6, 2023

It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. At my agency, we also like to use keywords for targeting. This factors into campaign success because if the ad is displayed but not seen, it cannot build awareness or create conversions.

Viewability 84

Viewability Conversion Rate Impressions Conversion 84

Martech

SEPTEMBER 13, 2021

Closed deals and increased ROI. Specific success metrics include: They’ve closed 10 deals which were directly attributed to the past-user campaigns; A 30X ROI for past-user campaigns versus other media campaigns; and Past-user email campaigns have 3X higher conversion rates versus other email campaigns.

ROI 110

ROI Conversion Rate SEO Marketing 110

Martech Series

JANUARY 6, 2023

Professional services or advisory businesses such as legal organisations, digital agencies and PR consultants bring prospects together to fix their problems, and assure them that they are a great choice as they make community magic happen. Some goals to think about include: Lead gen/better ROI opportunities. Increased engagement.

Marketing 111

Marketing Audience ROI Conversion 111

Digiday

MARCH 27, 2023

Advertisers are getting more out of their media relationships by taking objectives, not solutions, as the point of departure for conversations, thinking creatively about their own audiences and going beyond automation when asking for technical capabilities. These objective-focused questions lay the foundation for a more fruitful conversation.

Advertising 56

Advertising Ad Tech Conversion Audience 56

illumin

NOVEMBER 20, 2023

Advertising agencies commonly use a demand-side platform (DSP) to manage programmatic media buying. They work with advertising agencies, media sales representatives, and various platforms to secure the best rates and placements for the campaign. Programmatic advertising has revolutionized the media buying process.

Media 52

Media Conversion Rate Audience Demand Side Platform 52

Automatad Inc.

NOVEMBER 23, 2023

Advertising agencies, trading desks, and ad networks are great instances of ad tech providers. They optimize media buying and selling and connect advertisers to multiple supply sides to get high revenue and ROI. Publishers, advertisers, ad agencies, and ad networks use ad servers.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40