Marketing Briefing: With ‘belt-tightening across the board’ marketers eye TikTok influencers as they seek performance, efficiency
Digiday
AUGUST 29, 2022
Throughout much of this past summer, the nervousness among marketers and ad agency execs’ about the uncertain economy led them to prioritize efficiency when choosing where to spend ad dollars. Marketers and agency execs say purse strings will continue to tighten this fall as they seek more performance marketing efforts.
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