article thumbnail

Conductor raises $150M in funding

Martech

This news will allow Conductor to help companies increase traffic, conversions, and ROI from organic search. The company also built a free hyper-advanced Chrome Extension to make all things SEO and content marketing smarter, better and faster directly from your browser.

SEO 107
article thumbnail

Litmus Announces Speakers for Litmus Live 2022

Martech Series

“Litmus Live will equip every marketing professional with the proper training, tools and innovative tactics to maximize email results and ROI,” said Cynthia Price , SVP of Marketing for Litmus. Attendees will hear from the best and brightest in the marketing industry and network with other email visionaries and leaders.

ROI 94
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Big Brands Are Losing Online Market Share

Martech Series

Put simply, the brands falling behind online typically lack the SEO strategy and long-form content needed to effectively compete in Google. For example, interruptive digital ads are often ignored, and their impact is difficult to measure — making ROI murky. When building ROI-based marketing strategies, this data can’t be ignored.

Marketing 102
article thumbnail

How to Scale Your Business Online and Do it Right

AdvertiseMint

times more likely to outperform competitors in terms of ROI. Track ROI in key areas like search engine optimization, PPC, email outreach, and social media. First, double down on the platforms already working for you, like SEO, email, and social media. Focus on honing your SEO and content strategy. Source: peppercontent.io

article thumbnail

Not all B2B and B2C categorizations are alike

Martech

An SEO tool that costs only a hundred or so dollars a month is a B2B situation that really doesn’t require many people. For instance, B2B might imply that more than one person is involved in decision-making, while in the B2C context it may only involve one person. However, to state the obvious, that’s not always the case. Why we should care.

article thumbnail

Marketing Briefing: With ‘belt-tightening across the board’ marketers eye TikTok influencers as they seek performance, efficiency

Digiday

What I recommended to this barber, and would recommend to anyone in a similar position is to turn to lower-priced solutions, such as SEO and organic marketing. They’re going to drive much higher ROI for businesses on a budget. Kimeko McCoy. Quote of the week. People want to have fun with photography again and that’s hard to do.

article thumbnail

Automation, email, CRM among major marketing tools replaced in the past year

Martech

Other replacements hitting double figures were Attribution/Performance Tools at 19%; Analytics/Business Intelligence (17%); and SEO Tools (16%). SEO also became hugely important for companies as digital presence became the only storefront that mattered during the height of the pandemic.

Marketing 130