VideoWeek

APRIL 14, 2023

The Week in Tech IAB Tech Lab Updates Video Ad Format Classifications IAB Tech Lab has updated the technical specifications for digital video ads, in efforts to improve transparency for media buyers. Previously the framework split video into in-stream and out-stream ads. Read the full story on VideoWeek.

Media 98

Media Agency Ad Tech Manufacturing 98

More About Advertising

JUNE 12, 2019

With Cannes Lions 2019 on the horizon, YouTube has released its Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. The Cannes Leaderboard shows a distinct trend towards long-form content, with winning ads averaging one minute and 46 seconds in length.

Video Ads 58

Video Ads Media Agency Advertising 58

InMobi

OCTOBER 15, 2019

Note: Originally published in Campaign Asia on October 8, 2019. InMobi’s 2019 Mobile Programmatic Advertising report shows a synonymous trend for global in-app spends with North America alone accounting for 59%. In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018.

Viewability 52

Viewability Marketing Banner Rich Media 52

Digiday

MARCH 22, 2023

Last summer, Insider Intelligence reported that 2022 would be linear television’s last year as the dominant ad channel in the U.S., expected to account for 57% of video ad spend. From a deeper consumer engagement post TV ad viewing, connected is quickly proving its ROI in comparison to linear,” Chasan said.

Cookies 58

Cookies ROI Media Video Ads 58

Digiday

JANUARY 16, 2023

“TikTok makes up about 25% of the social ad budgets,” said Brendan Gahan, chief innovation officer at digital marketing agency Mekanism. That’s rapid growth for an agency that did its first branded hashtag on TikTok back in 2019. Not bad for an ad sales team that had a tricky 2022 that included a restructure.

Advertising 78

Advertising Video Ads Agency Media 78

VideoWeek

MARCH 15, 2024

Rabe joined RTL Group as CFO in 2000, and was made CEO in 2019. Although Kassan claims to have resigned, MediaLink owner United Talent Agency (UTA) said he was fired over “misappropriation of company funds”. And the majority of major DSPs, SSPs, verification vendors and media agencies are still playing a role in MFA transactions.

Media 52

Media Agency Audience Non-Profit 52

Digiday

SEPTEMBER 14, 2022

The key hits: TV networks and agencies are bogged down by measurement providers’ movable methodologies. As TV networks, advertisers and agencies continue to test alternative measurements to eventually transact against, they are learning how much work still needs to be done for these measurements to be ready for primetime. and VideoAmp.

Agency 49

Agency Entertainment Video Ads Shipping 49

InMobi

MAY 21, 2019

By 2019, according to eMarketer. Statistics on Mobile Apps Time spent in mobile apps: two hours and three minutes for the average American, although that is expected to climb by an additional 19 minutes by 2019. mobile ad spending grew around 20 percent between 2017 and 2018. When will mobile become more popular than TVs?

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Basis

MARCH 22, 2023

In 2022, more than 1000 campaigns for state, local and national races managed their digital ad buying through Basis Technologies’ workflow automation and business intelligence platform, Basis, encompassing more than $130 million in political ad spend across video, display, native, audio, and text ads.

Advertising 74

Advertising Impressions CPM Cookies 74

InMobi

FEBRUARY 21, 2022

With the pandemic having accelerated the digital revolution, expectations across the board – be it from consumers, brands, agencies, or media owners – are at an all-time high. Personalized Mobile Video: Over the last few years, there has been an unprecedented growth in video consumption across the globe.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52

Basis

SEPTEMBER 13, 2022

By 2024, programmatic CTV video ad spend is projected to sustain its solid double-digit growth and likely play an even bigger role in the broader TV advertising market. Of course, the lion’s share of programmatic video ad spending still takes place on mobile— 66.6%

Advertising 88

Advertising Cookies Rich Media Video Ads 88

InMobi

JANUARY 22, 2019

This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. Contrast banner ads with video ads.

CPM 52

CPM CPC Advertising Banner 52

VideoWeek

AUGUST 12, 2022

As consumers are increasingly cutting back on subscription spending, they’re tending to cut smaller services first, staying most loyal to the ‘big three’ of Netflix, Amazon Prime Video, and Disney+, according to research from personal finance site Finder as reported by Advanced Television. The Week For Agencies.

Advertising 98

Advertising GDPR Banner Healthcare 98

VideoWeek

MARCH 10, 2023

. “With DV Campaign Automator, we are simplifying and automating the entire process between our system and the world’s most-used ad server to better support global brands and agencies.” The video ad can link to the brand’s webpage, which loads within the Pinterest app.

GDPR 52

GDPR Ad Tech Media Finance 52

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. Snapchat is also rolling out ads in Spotlight, its explore tab, for advertisers globally. Samantha Bukowski, who joined GroupM in 2019 to lead Wavemaker’s U.S.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

Monetize More

JUNE 28, 2022

Every brand, organization, or agency seems to have an app these days. ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. App developers must establish a solid ad monetization plan in order to maximize app ad revenue. Ad Unit Varieties. per impression. Revenue increased by 11.3

CPM 52

CPM Impressions CPC CPA 52

Digiday

SEPTEMBER 13, 2022

A lot of the testing of new opportunities may get curbed a bit,” said Michelle Chong, group director of planning at Fitzco ad agency. That momentum hasn’t slowed as OOH ad revenue reached $2.62 billion in 2019, according to a new ad revenue report from the Out of Home Advertising Association of America (OAAA).

Marketing 59

Marketing Advertising Retargeting Fashion 59

InMobi

OCTOBER 27, 2020

In 2019, InMobi Exchange grew north of 25% between Q3 and Q4. This can be especially detrimental for fullscreen ad units (including video and interstitials), which already see higher CPMs (cost per thousand impressions) by virtue of the format’s high performance. returns for every impression opportunity.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

InMobi

FEBRUARY 3, 2020

In 2019, not only was the mobile gaming market worth over $80 billion, but close to half of all game downloads came from these kinds of app, according to App Annie’s report on The State of Mobile 2020. But, that doesn’t mean that hyper casual gamers are only receptive to rewarded video ads.

Marketing 52

Marketing Entertainment Video Ads Audience 52

Martech Series

JUNE 21, 2022

We realized pretty quickly that just being able to render videos at scale wasn’t enough to deliver a differentiated experience and it was when we started working with Meta on making video ads more relevant and connecting creative and media workflows that things began to take off.

MarTech 88

MarTech ROI Audience Media 88

Digiday

DECEMBER 20, 2022

In the third quarter, YouTube reported its first year-over-year quarterly ad revenue decline since Google began reporting the video platform’s revenue in 2019. The dominant subscription-based streamer quickly raced to stand up an ad-supported tier. The hits weren’t limited to traditional TV. Measurement remains a mess.

Non-Profit 58

Non-Profit Advertising Agency Ad Tech 58

Ad Beat

SEPTEMBER 4, 2019

The company also acquired VHX, Livestream, and Magisto in recent years to take their subscription-driven, high-definition, video creation platform to the next level. Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape. Publishers.

Advertising 52

Advertising Video Ads Pop-Up Ad network 52

VideoWeek

FEBRUARY 24, 2023

The ‘Skyrise’ effect offers advertisers and agencies a real-world alternative to buying, planning and measuring media, powered by unrivalled data and insight,” added Skyrise MD Paul Barnard. The tech company is reportedly testing ads in its early version of the Bing chatbot, by inserting traditional search ads into the AI results.

Retail 52

Retail Ad Tech Media Ad Server 52

VideoWeek

OCTOBER 28, 2022

The dispute follows last year’s clash between Facebook and Australian legislators, which saw the social media platform block news outlets, as well as government agencies, emergency services and vaccination charities. The Week For Agencies. The agency hopes to raise that figure to over 80 percent, according to Adweek.

Advertising 52

Advertising Marketing Ad Tech Non-Profit 52

Digiday

MARCH 22, 2023

Navigating the advertising landscape Since last summer, advertising budgets have become trickier for marketers and agencies to nail down. Overseeing all advertising revenue, Cook is determined to keep the 10-quarter streak of increasing ad revenue going in 2023.

Media 58

Media Conversion Advertising Healthcare 58

Digiday

DECEMBER 5, 2022

Every few years it seems like there’s an outrageous extended payment request that sounds the alarm bells and resurfaces the issues at agencies. In recent weeks, that’s come from a report about Keurig Dr. Pepper’s search for a PR agency and the 360-day payment window detailed in that request.

Agency 36

Agency Marketing Brand Awareness Video Ads 36

Single Grain

DECEMBER 24, 2019

Facebook and Google have been dominating the digital advertising space for years now, but Amazon is at number three and growing fast: they made almost $10 billion in ad revenues in 2019, which is almost 8% of the digital ad market, and up more than 30% from the year before. were one of the first advertisers to try them.

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

JUNE 13, 2023

TrueList ) Among mobile users, 14% of horizontal video ads capture the attention of 30% of viewers, whereas the majority of users engage with up to 90% of vertical video ads. Neal Schaffer ) Since 2019, the global influencer market has more than doubled. billion of all social media ad spending globally.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

DECEMBER 18, 2019

As Statista shows, this year alone has seen no growth: A study of 200 marketers spending $100K on Facebook during October 2019 shows that: CPMs on Facebook have grown 90% YoY for marketers, and that number only continues to grow. That concern is exacerbated since 42% of marketers are spending more in 2019 than 2018.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Brid.tv

NOVEMBER 17, 2023

Not as Effective as It’s Lauded to Be The main idea behind behavioral targeting is that it allows brands to serve ads to people who are more likely to be interested in them. What’s more, with a scalable advertising offer that can include anything from white-label promotional content to full-blown campaign planning and video ad production.

GDPR 79

GDPR Cookies Real Estate Non-Profit 79

Digiday

FEBRUARY 14, 2023

A few years ago, I felt I hit the frequency cap on articles written about streaming advertisers’ struggle to manage how often audiences were exposed to their ads. While the issue has improved according to agency executives, balancing between overexposing and underexposing streaming audiences to ads continues to be a challenge.

Advertising 55

Advertising Demand Side Platform Agency Ad Tech 55

Martech

OCTOBER 11, 2021

When asked whether new staff were hired in conjunction with the replacement, no fewer than 43% of the respondents in the 2019 survey reported hiring a new team. 24% reported a mix of new hires and retraining, while relying on an outside agency was down from 8% to 3%. “We 55% retrained the existing team. Only 18% hired a new team.

Marketing 116

Marketing Video Ads MarTech Retail 116

VideoWeek

SEPTEMBER 1, 2023

X Reverses Ban on Political Advertising Ahead of US Elections X (formerly Twitter) on Tuesday announced it will allow political advertising in the US, reversing a global ban the company introduced in 2019. s media agency Wavemaker. The partnership was brokered by 4Sales Content Lead Jodie Miles and e.l.f.’s percent on H1 2022.

Entertainment 52

Entertainment eCommerce Agency Media 52

VideoWeek

AUGUST 26, 2022

CNN and The Washington Pos t reported on Tuesday that Peiter “Mudge” Zatko, former head of security at Twitter, sent the explosive disclosure to Congress and federal agencies last month. The Week For Agencies. WARC Predicts Ad Slowdown, but not Recession, in 2022. WARC forecasts that global ad spend will be up by 8.3

Brand Lift 98

Brand Lift Media Electronics Agency 98

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. The key hits: As TV networks and agencies wrap up their initial upfront negotiations, the real buying cycle begins. said a second agency executive. The real upfront market.

Marketing 55

Marketing Viewability Agency Ad Tech 55

Single Grain

JULY 31, 2019

UPDATED FOR 2019! 54% of mobile gamers said they'd rather watch video ads if this leads to in-game rewards. In a study, gamified ads had engagement rates nearly 6% higher than non-gaming ads, and saw a 28.8% for standard ads). Mobile-First Indexing: Everything You Need to Prepare Your Site For 2019.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Karola Karlson

JANUARY 10, 2024

So many Meta ads now look like selfie videos, telling how “this product changed my life.” So here’s also a tip for paid ads: try UGC-style video ads. Results & quality beat scalability Between 2019-2022, most brands enjoyed fast-paced growth, often from digital strategies.

Marketing 52

Marketing Pop-Up ROI Media 52