VideoWeek

NOVEMBER 20, 2023

Just over ten years ago, agency holding groups Publicis Groupe and Omnicom Group shocked the industry by announcing plans to combine their businesses in a “merger of equals”. As one combined entity, the two would have overtaken WPP as the largest agency holding group in the world – their market caps of roughly $14.5

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Digiday

FEBRUARY 27, 2024

Logic would dictate that if you, a media agency, just had a client or clients move some of their work in-house, you’d probably not need a client services head, right? Traction, an independent that’s tried to reorganize itself away from traditional agency structures to one that serves clients however they need it, did just that back in 2019.

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More About Advertising

JUNE 14, 2021

Digital marketing agency Croud is one of those that’s sneaked under the radar and the UK-based global agency – backed with £30m from LDC in 2019 (LDC is also an investor in another go-go agency MSQ) – is stepping up its acquisition programme by hiring Amit Khanna as head of mergers & acquisitions (M&A).

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Adweek

JULY 25, 2022

Ogilvy network creative agency David Madrid has named Saulo Rocha, one of its founding executive creative directors, as its chief creative officer. Rocha, who has been with the agency since its launch in 2019, has been promoted to the role while Andr? Toledo, who moves from ECD at David Madrid to a new post as.

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Agency 177

More About Advertising

FEBRUARY 13, 2020

Hard on the heels of good 2019 numbers from Omnicom, US rival Interpublic (IPG) has produced the goods too: organic growth of 3.3 per cent for the year (2.9 per cent in Q4) with profits of $656m compared to 2018’s $619m. In Q4 US organic growth was 2.1 per cent compared to 4.1 per cent.

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More About Advertising

FEBRUARY 6, 2019

Creativepool is calling for entries to its Annual 2019, which brings a fresh approach to awards by offering entrants a unique platform to celebrate their creativity. More About Advertising is partnering with Creativepool.

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illumin

JULY 8, 2019

Qatar Airways also made the top 10 for the World Cup push, promotion thier newest destination – the FIFA Women’s World Cup France 2019. The post Most Viewed Video Ads: The 2019 Women’s World Cup appeared first on AcuityAds Inc. Qatar Airways. Nike Celebrates the Winners. Campaign Name. Total Views. Dream Further.

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Adweek

NOVEMBER 1, 2023

In 2019, while attending grad school at the University of Texas at Austin, Kara Elyse Henderson was modeling on the side for extra income. Hired to be the face of well-known and well-loved local brands, Henderson, who is Black, began to realize a disconnect: The decision-makers on these projects weren't reflective of the diversity she.

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Agency 227

Adweek

JUNE 20, 2022

Marketers have flocked to the south of France for the first in-person Cannes Lions International Festival of Creativity since 2019.

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InMobi

DECEMBER 7, 2018

In 2019, we expect brands and their advertising partners to focus more on accountability and digital advertising transparency. Note: This is the first in our series on top trends for 2019. That will end in 2019. Additionally, supply chain partnerships will continue to push these initiatives forward.

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More About Advertising

JUNE 22, 2019

Wieden+Kennedy is the 2019 Cannes Lions Agency of the Year – chiefly thanks to a wheelbarrow full of Lions for Nike’s ‘Dream Crazy’ – but Droga5 New York’s ‘the Truth is Worth It’ won the Film Grand Prix to add to its film Craft Grand Prix. Do you think the jurors were making a point.

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Agency Advertising 55

More About Advertising

DECEMBER 11, 2019

US Agency of the Year: Wieden + Kennedy While its competitors spend time and energy getting worked up about new agency models and the speed of change, Wieden+Kennedy coolly continues to build on its core proposition by concentrating on making outstanding creative work.

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More About Advertising

APRIL 16, 2020

Adam&eveDDB has supplanted its Omnicom stablemate AMV BBDO at the top of the Campaign/ Nielsen UK creative agency billings in 2019, bringing to an end decades of AMV at number one. One might dispute the importance of such rankings when creative agencies no longer buy media.

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Agency Media Finance Advertising 64

More About Advertising

DECEMBER 27, 2018

S4 Capital’s Sir Martin Sorrell has been telling the Guardian about his plans for 2019 – he’s going to Davos, the Detroit Motor Show (wonder which client he’s got his eye on there), the Consumer Electronics Show and Cannes, where’s he’s already lined up who he’s going to interview in a debate.

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Electronics Finance Media Agency 56

More About Advertising

JANUARY 24, 2020

Campaign has announced its list for UK agency of the year in 2019, to be announced in March. It’s AMV BBDO, adam&eveDDB (our choice back in December 2019), Lucky Generals, McCann, Mother, The&Partnership, Uncommon and VCCP. T&P was our runner-up with Uncommon also meriting a mention.

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More About Advertising

JANUARY 2, 2019

In between now and that time is the small matter of 2019 – that’s a big ask in one year. It’s estimated that influencer marketing, currently worth $2bn, will be worth $10bn by 2020. However, as the industry becomes more (artificially) intelligent, more trustworthy, more measurable and more robust, it will only become more lucrative.

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Marketing Finance Media Agency 60

Digiday

SEPTEMBER 14, 2023

Canva has been developing AI technologies and integrations since 2019, rolling out its own tools for its marketing and creative organization users as well as integrating technology from Google and OpenAI.

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Agency Advertising Media Marketing 83

Digiday

FEBRUARY 5, 2023

A month into 2023, the picture for how this year will shape up for independent agencies is starting to come into focus. If there’s one distinct advantage independent agencies have and will continue to enjoy, it’s agility and nimbleness, said Jay Pattisall, vp and senior agency analyst at Forrester. “I’m Yes please.”

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Agency Media Demand Side Platform Ad Tech 65

MNTN

JUNE 26, 2023

Thanks to programmatic video advertising, small- to medium-sized businesses and agencies can maximize the performance marketing power of the living room screen, too. The trio joined Adweek to discuss how a digital approach to TV advertising can help small businesses and agencies succeed on Connected TV (CTV). Absolutely.

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More About Advertising

OCTOBER 31, 2019

London agency BMB’s debut for LinkedIn: straight to the point with ‘real stories’ that, for once, seem convincing. Goodby Silverstein for HP. Does anyone like social media these days? Saatchi & Saatchi for BT.

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Agency Media Advertising 56

Digiday

MAY 4, 2023

And even though agency holding companies have moved to bolster their positions in the retail arena, analysts agree the space is very much still in its infancy when it comes to the sophistication of data insights available. Agencies’ ambitions seem to have met with the limited reality of the still-nascent space.

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Agency Advertising Retail Audience 64

Adweek

JUNE 13, 2022

For many in the marketing world, gathering at Cannes Lions this month will feel like a "return to normal" as they pack the Croisette for the first time since the pre-pandemic days of 2019. But the creative industry's return to the Riviera masks the fact that the ad industry remains in the middle of a.

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Marketing Agency 218

More About Advertising

DECEMBER 26, 2018

Adweek’s most read article of 2018 (so far) is Rei Inamoto’s design for a new kind of agency, one that clients want and actually find useful. The former CCO of AKQA, now running his own innovation company Inamoto & Co, says it all needs to be simpler, with fewer layers, employ experienced people on terms.

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Agency Finance Media Advertising 58

AdExchanger

JULY 21, 2022

On Tuesday, Givsly, a B2B marketing platform that helps brands and agencies make a social impact with their demand and lead generation efforts, launched an advertising solution in beta that translates ad engagement into charitable donations. Givsly was founded in 2019 by Chad Hickey, who also.

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Media Advertising Agency Marketing 127

More About Advertising

JANUARY 2, 2020

By Jes Conway “Less Heat and More Light, Please…”: On Ad Agencies, Brexit and Understanding Consumers Did I miss the bulletin where MAA was taken over by The Daily Mail?

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Agency 52

Digiday

MARCH 25, 2024

With that said though, McDonald’s eliminated its global CMO role and then brought it back not even a year later in 2020, and Coca-Cola went through a similar process in 2019 — although it took the company closer to two years. “I

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Marketing Agency Media 86

Toronto AdOps

FEBRUARY 12, 2019

Welcome to 2019! A few issues impacting various committees was discussed at this point, specifically how to buy more mobile, collab between agency and mobile committees. Some agencies are still sending Vast 2.0 The most recent one occurred on February 6 in the afternoon at their new offices located at 111 Peter St.

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Verification services Ad Ops Impressions Agency 40

Digiday

JUNE 19, 2022

Welcome to the Cannes Lions, which is meeting in-person for the first time since 2019. Although the Lions celebrate all of advertising, the media agency world has taken more of a center-stage position in recent years. ” Check out our daily podcasts from Cannes with agency leaders and analysts this week.

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Agency Media Marketing Advertising 64

More About Advertising

JANUARY 1, 2019

The trouble with such musings is that we’re all likely to forecast what we want to happen rather than what will happen. Here’s what we’d like to happen. 1/The Google/Facebook duopoly controlling digital advertising will be rent asunder, with other media (or ‘platforms’) getting a break.

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Media Advertising Ad Tech Finance 53

More About Advertising

DECEMBER 23, 2019

JP Morgan’s end-of-year new business league puts Publicis Groupe at the top of the agency chart, with a net increase of $2.23 billion in billings, estimated to represent $77 million in extra revenue. Interpublic is second with $1.1 billion net increase in billings and $54 million in revenue. But after that it appears to be.

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Agency Ad Tech Advertising 52

VideoWeek

DECEMBER 6, 2023

In this episode, Nicola Lewis, Global Chief Solutions Officer at Finecast, joins Vincent Flood, Editor-in-Chief at VideoWeek, to explore her personal and professional journey, her transition from sales to agency-side, and Finecast’s rapid expansion since its inception in 2019.

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Digiday

JULY 10, 2022

It was a busy week in the business-to-business world last week, as two major media agencies opened their doors and expertise to marketers who want to solidify their business-side connections. They’re people,” said Eric Perko, founder of independent media agency Apollo Partners. “To

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Media Agency Ad Tech Brand Awareness 60

Martech Series

AUGUST 17, 2022

Though nearly a quarter of Konabos’ team are multi-time Sitecore MVPs, the architecture powerhouse had the foresight to begin the charge away from monolithic approaches toward Composable DXP-based solutions years before their agency peers. John’s addition will strengthen us, our customers and the agencies we coach.”

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MarTech Agency Marketing 89

More About Advertising

APRIL 11, 2024

They became regional CCOs across the UK in 2019. McCann UK’s long-serving CCOs Rob Doubal (left) and Laurence Thomson have quit to join M&C Saatchi as global joint CCOs. Doubal and Thomson joined McCann London in 2012 from then high-flying Wieden & Kennedy London as ECDs in 2012.

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Shipping Advertising Agency 59

VideoWeek

APRIL 16, 2024

Back in 2019, video accounted for 17.4 percent in 2019. percent in 2019. Nonetheless video added more revenues last year ($5 billion) than any other category ($4.4 billion for search, $2.6 billion for display, and $1.1 billion for audio). This continues an extended growth streak for video. Now however video makes up 23.2

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Video Ads Retail Media Advertising 52

Digiday

DECEMBER 5, 2022

Ask the major holding company media agency analysts — namely, GroupM and Magna — and they continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022 despite the fact that the long-term prognosis isn’t great. year to date over 2021, and is on par with 2019 YTD revenue of $6.4 Speed reading.

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Media Agency Advertising Retail 64

VideoWeek

OCTOBER 11, 2022

Total CTV advertising expenditure in the UK reached around £930 million last year, according to estimates published by strategic advisory firm Spark Ninety in a new report released today, up from around £515 million in 2019. The reason for this is the differences in how linear TV and CTV are commonly traded in the UK.

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