Monetize More

JUNE 28, 2022

Every brand, organization, or agency seems to have an app these days. ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. App developers must establish a solid ad monetization plan in order to maximize app ad revenue. Ad Unit Varieties. per impression. Revenue increased by 11.3

CPM 52

CPM Impressions CPC CPA 52

InMobi

JANUARY 22, 2019

This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. CPA often stands for cost per action or cost per acquisition.

CPM 52

CPM CPC Advertising Banner 52

Single Grain

JUNE 13, 2023

TrueList ) Among mobile users, 14% of horizontal video ads capture the attention of 30% of viewers, whereas the majority of users engage with up to 90% of vertical video ads. Neal Schaffer ) Since 2019, the global influencer market has more than doubled. Google ) For display adverts, the standard CPA is $76.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

DECEMBER 18, 2019

As Statista shows, this year alone has seen no growth: A study of 200 marketers spending $100K on Facebook during October 2019 shows that: CPMs on Facebook have grown 90% YoY for marketers, and that number only continues to grow. That concern is exacerbated since 42% of marketers are spending more in 2019 than 2018.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Lemonads

JULY 14, 2020

Ad Fraud at a Glimpse: How Big is the Problem? According to research giant Juniper, the marketing industry lost 42 billion US dollars to ad fraud in 2019. If the issue is not addressed, projections suggest that ad fraud can cost a staggering $100 billion in 2023 , which is equivalent to almost $274 million every single day.

Machine Learning 52

Machine Learning Conversion CPL CPA 52

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. This update can provide suggestions like adding new keywords, setting estimated mainline bids, and fixing ad groups without ads or keywords.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Karola Karlson

JULY 19, 2021

In 2021, more brands have connected with designers to create custom illustrations to be used in social media and ad visuals. As a fan of beautiful illustratorial work, I consider such ads to have a positive effect on the long-term brand perception, even if they may not perform as well CPA-wise as more plain and straightforward creatives. #5

eCommerce 52

eCommerce Retargeting Video Ads Advertising 52