TechCrunch Ads

MAY 25, 2022

If you’re working for an advertising agency or you’re in charge of a brand, editing and exporting a video ad that works across all social and web platforms can be a lengthy and time consuming task. When you create a new video to showcase your brand, you usually start with a 16:9 video with a duration of a couple of minutes.

Video Ads 107

Video Ads Agency Advertising 107

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

More About Advertising

OCTOBER 25, 2023

Spend on video ads saw the strongest growth, up 11%. Ofcom’s recent … The post UK digital adspend inches ahead in 2023, video ads up but search still rules first appeared on More About Advertising. The data shows digital advertising rose 5% year-on-year in a volatile economy fuelled by high inflation.

Video Ads 59

Video Ads Advertising Marketing Finance 59

Fuel Lines

APRIL 30, 2020

But just because your environment has changed, doesn’t mean your commitment to growing your agency should change. The battle for new business has moved online, which makes community development indispensable in marketing your agency online. Agency owners should spend 50% of their time on new business. Network daily.

Agency 270

Agency Communications Media Impressions 270

Karola Karlson

FEBRUARY 1, 2021

Looking for the best Facebook video ad examples in 2021? That’s because video ads have become an indisputable requirement for any Facebook advertising campaign. When researching Facebook Ad Library for good examples, I noticed that 80% of the TOP brands’ Facebook ad creatives were videos.

Video Ads 52

Video Ads Brand Awareness Audience Click Through Rate 52

Digiday

OCTOBER 27, 2022

Insider is making more money than last year from its videos on its website and is seeing particular growth from direct-sold video ads, where advertisers commit to spend a certain amount and buy ads across Insider’s owned & operated and other platforms like YouTube. chief marketplace officer at ad agency UM Worldwide.

Video Ads 63

Video Ads Ad Inventory Audience Ad Targeting 63

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

Video Ads 52

Video Ads Ad Tech Media Audience 52

Smarty Ads

JUNE 29, 2023

In an era dominated by smartphones and a constant thirst for on-demand content, mobile video advertising has emerged as a formidable force in the marketing world. With the ability to captivate audiences in the palm of their hands, businesses are harnessing the power of mobile video ads to engage, entertain,

Video Ads 52

Video Ads Entertainment Audience Advertising 52

illumin

APRIL 8, 2019

The top 10 Most Viewed Video Ads for this year’s March Madness tournament are IN! There were some great videos throughout the list from top brands in a wide array of industries. This year, the top ads relied on humor and NBA athletes to garner attention during “The Big Dance”. The Martin Agency. The Martin Agency.

Video Ads 71

Video Ads Agency Media Advertising 71

AdvertiseMint

JANUARY 28, 2024

Would you like to learn about Facebook ads agency pricing? It can be tricky to determine what Facebook advertising agencies charge and why. This blog post will break down the pricing models used by Facebook advertising agencies. Here are the most common pricing models used by Facebook ad agencies: 1.

Agency 52

Agency Retargeting Audience Advertising 52

Digiday

APRIL 13, 2023

Even still, ad spending on TikTok this year at agency Tinuiti is expected to triple for its clients compared to 2022, which saw a similar rise on the prior year. That’s as much down to TikTok’s dominance as it is the way ads on Reels are bought. There are even shades of this trend happening at agency Influencer.

Video Ads 83

Video Ads Impressions Agency Advertising 83

Digital Remedy

OCTOBER 2, 2023

Other sectors seeing an optimistic adjustment in advertising expectations include financial institutions, loan services, plumbing and HVAC services, and real estate agencies. Or, opt to transform live content/exclusive highlights into 6,15, or 30-second VAST-enabled ad units. Let’s talk.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. And the addition of video ads will add a big supply of premium inventory to Uber’s catalogue.

Video Ads 52

Video Ads Retail Media Ad Tech 52

EGC Group

NOVEMBER 3, 2023

When people think of advertising and marketing, examples such as a cool video ad, an attention-grabbing poster, or catchy jingle come to mind. But these ads would never be seen or heard if it were not for the media behind them.

Media 52

Media Agency Video Ads Advertising 52

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 51

Video Ads Demand Side Platform Impressions Brand Awareness 51

VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

Video Ads 52

Video Ads Marketing Ad Tech Media 52

Fuel Lines

NOVEMBER 30, 2012

Video allows you to easily tell your agency’s story in a more compelling way than you are able to do through print. You also can use video to create a video blog or post, conduct training, share client testimonials or conduct interviews that attracts the interest of your prospective client audience.

Agency 279

Agency Retail Video Ads Media 279

illumin

JULY 8, 2019

Check out how Nike celebrated the winners in it’s “Never Stop Winning” campaign located HERE (total views for this specific ad have reached 4,618,241)! Check out the full chart below to see where your favorite ads scored: Rank. Campaign Name. Total Views. Dream Further. Wieden & Kennedy. 29,943,247. WATCH NOW.

Video Ads 72

Video Ads Pop-Up Agency Advertising 72

Digiday

NOVEMBER 20, 2022

Leveraging a video-led ad strategy is a smart move for any startup looking to familiarize shoppers with the brand, thus being top of mind when the time comes to make a purchase, according to Patti McConnell, co-founder and managing partner of Something Different ad agency.

Video Ads 52

Video Ads Brand Awareness Audience Entertainment 52

AdvertiseMint

JANUARY 29, 2024

Do you want to learn how to start Facebook marketing agency? Knowing how to start Facebook marketing agency can be beneficial if you want to turn your passion for social media into a thriving business. Although starting a Facebook ad agency sounds complex, you can get it right by following the steps in this blog post.

Agency 40

Agency Marketing Brand Awareness Audience 40

Digiday

SEPTEMBER 9, 2022

It will be interesting to see how it all plays out, both for the advertisers and the TikTok audience,” said Nicole Penn, president of EGC Group, a full-service advertising and marketing agency. Using the tool, called Video Shopping Ads, brands can showcase their shoppable videos to users who are more likely to buy them.

Video Ads 66

Video Ads Marketing Audience Advertising 66

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI. Campaign success.

Video Ads 110

Video Ads MarTech Audience Impressions 110

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

VideoWeek

OCTOBER 21, 2022

Uber Opens Ad Division with Focus on Video Ads. Ride hailing app Uber has made a long awaited expansion of its ad offering, opening up a dedicated ad division and unveiling a new video ad offering. Quora Launches Video Ads. The ads will be available via both CPC and CPV bidding options.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

VideoWeek

NOVEMBER 18, 2022

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. A number of broadcasters and agencies trialled alternative currencies during this year’s upfronts season, setting up a potential migration away from Nielsen’s ratings.

Video Ads 52

Video Ads Retail Audience Media 52

Digiday

FEBRUARY 22, 2023

While live shopping is already growing steadily in China and other parts of Asia, agencies are beginning to test these commerce features in the U.S. Gen Z’s shopping on social media will play a big role in the growth of live shopping, said Daria Belov, brand marketer and PR director at influencer agency HypeFactory. In the U.S.,

Conversion 79

Conversion Agency Fashion Retail 79

MNTN

JUNE 26, 2023

Today, advertising teams of all sizes have the opportunity to reach their ideal audiences with entertaining video ads. Thanks to programmatic video advertising, small- to medium-sized businesses and agencies can maximize the performance marketing power of the living room screen, too. Do You Know CTV Has a Superpower?

Agency 52

Agency Conversion Rate Conversion Audience 52

Digiday

JANUARY 29, 2023

As the various segments of the video industry slowly prepare for an upfront season that will start around the beginning of second quarter 2023, one corner of the business hopes it can secure a slightly bigger share of dollars — the cinema ad firms of National CineMedia (NCM) and Screenvision. This is up from 47% in 2021.

Video Ads 62

Video Ads Media Advertising Brand Awareness 62

illumin

FEBRUARY 4, 2019

Check out the full chart below to see where your favorite ads placed: Rank. The post Most Viewed Video Ads: Super Bowl Finalists appeared first on AcuityAds Inc. The facial recognition won’t work because Olay products have improved her skin so much. Campaign Name. Total Views. Stella Artois. Change Up The Usual.

Video Ads 56

Video Ads Manufacturing Audience Agency 56

More About Advertising

AUGUST 15, 2017

YouTube, Facebook and Fox (among others) have decided that what we need are more six-second video ads. Of course all three want more ad dollars. ” Ad. Why six seconds? It’s longer than five but shorter than seven.dunno. Any other benefits?

Video Ads 59

Video Ads Media Agency Advertising 59

VideoWeek

NOVEMBER 25, 2022

In this week’s Week in Review: Omdia predicts video ad spend will overtake social in 2025, Lightbox completes its seed funding round, and police raid Dentsu’s offices. Video Ad Spend to Overtake Search by 2025, Finds Omdia. Online video is the fastest-growing segment in digital advertising, according to Omdia.

Video Ads 52

Video Ads Ad Tech Media Agency 52

VideoWeek

APRIL 10, 2024

The 2024 categories are: Campaigns Best CTV Campaign Best Social Video Campaign Best Cross-Media Video Campaign Best Use of Data Best Video Campaign Best Performance Campaign Best Commerce Media Campaign Best Video/TV Out of Home Campaign Best Use of AI Technology Best CTV App Innovation Best CTV Ad Tech Innovation Best Video Ad Tech Innovation Best (..)

Ad Server 52

Ad Server Ad Tech Video Ads Media 52

VideoWeek

DECEMBER 8, 2023

Together, these contracts will provide faster and more comprehensive reporting of programmes and ads, giving advertisers, agencies and broadcasters earlier insight into how their programmes and campaigns are performing,” said Caroline Baxter, Research Operations Director at Barb. Magna forecasts digital video to grow by 9.6

Video Ads 52

Video Ads Media Ad Tech Agency 52

Exchange Wire

JULY 26, 2022

Lumen Research, a pioneering attention measurement agency, has teamed up with Digital Turbine, the end-to-end mobile growth and monetisation platform delivering video ads to billions of users through partnerships with leading app publishers, to examine in-game mobile ads performance and [.].

Advertising 119

Advertising Mobile Ads Video Ads Agency 119

VideoWeek

SEPTEMBER 29, 2023

The second annual European Video Awards (EVAs) took place last night at London’s luxurious Pan Pacific, celebrating the best in European video and CTV advertising. Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

AdvertiseMint

FEBRUARY 24, 2024

Are you looking for the best real estate Facebook ad examples and best practices? Facebook offers a great opportunity for real estate business agents and agencies to showcase properties and attract potential buyers. However, crafting a compelling Facebook ad requires a blend of creativity and strategy. Test different ad formats.

Real Estate 52

Real Estate Click Through Rate Video Ads Audience 52

Martech Series

DECEMBER 27, 2022

A study from eMarketer predicts that the US ad spend on Connected TV (CTV) will increase from $14.11 For Europe, IAB’s report on Attitudes to Programmatic Advertising, published in October 2022 showed that more than 50% of advertisers, publishers, agencies and ad tech consider CTV as a key to programmatic growth. Conclusion.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98