Digiday

NOVEMBER 16, 2022

Birdies, a direct-to-consumer shoe brand, is ramping up its brand awareness efforts, investing more than 20% of ad spend for television ads, a first-time investment for the brand, to reach a broader audience. But the goal is always to have your eggs in lots of different baskets.“.

Brand Awareness 68

Brand Awareness Video Ads Communications Media 68

AdvertiseMint

FEBRUARY 12, 2024

Google ads offer text-based, display, and video ads on YouTube. While text ads are concise and effective, video and Google display ads allow for more visual creativity. Facebook offers a wide range of ad formats, including image ads, video ads , carousel ads , shopping ads, banner ads, and more.

CPC 52

CPC Brand Awareness Video Ads CPA 52

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Digiday

FEBRUARY 2, 2023

While ad spend across the board is reducing, agencies are advising clients maintain their budgets to test and learn in channels that are newer, like TikTok, or new to them, like digital video and streaming audio. ” In the past, Fitzco clients have leveraged streaming video ads before, but minimally.

Advertising 67

Advertising Brand Awareness Brand Lift Agency 67

Martech

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. If you don’t have video available to you, there are non-agency solutions that don’t cost an arm and a leg to make video creative.

Conversion Rate 100

Conversion Rate Brand Awareness SEO Conversion 100

AdvertiseMint

FEBRUARY 13, 2024

Are you looking to boost your e-commerce business using Facebook ads? E-commerce Facebook ads can seem daunting. However, with the right strategies, they can become a powerful tool for driving sales and increasing brand awareness. Before creating Facebook ads, it’s crucial to define your goals.

eCommerce 52

eCommerce A/B Testing Brand Awareness Conversion Rate 52

AdvertiseMint

SEPTEMBER 22, 2023

A good CTR for a TikTok ad campaign can vary depending on various factors. However, generally speaking, a good CTR for TikTok video ads lies between 1% to 3%. Here is a breakdown of what different TikTok video ad CTR ranges might indicate: Below 1%. Experiment with ad formats. Create eye-catching thumbnails.

Click Through Rate 52

Click Through Rate Video Ads Impressions Audience 52

VideoWeek

JUNE 8, 2022

Publicis Media-owned agency Zenith has reduced its forecast for global ad spend in 2022, with the war in Ukraine causing sharp regional decline. Zenith predicts the “rapid development” of CTV and AVOD streaming – as well as the introduction of ad-funded tiers by Netflix and Disney+ – to drive 15.4

Brand Awareness 59

Brand Awareness Video Ads Media Agency 59

Digiday

NOVEMBER 2, 2022

It’s unclear how much Canon dedicated to its new marketing efforts as Price declined to offer further details around ad spend. This year, Canon’s marketing dollars are spread across social media, influencer marketing and digital video ads. So far this year, Canon has spent about $6.6 million on advertising, up from $5.2

Advertising 67

Advertising Brand Awareness Video Ads Media 67

AdvertiseMint

FEBRUARY 7, 2024

Ad Creation Ad creation begins with you having a clear goal in mind. Whether boosting brand awareness, driving website traffic, or encouraging product sales, this objective shapes the entire ad creation process. The Facebook Ads Manager offers diverse Facebook ad formats to suit different needs.

Impressions 52

Impressions Audience Video Ads Brand Awareness 52

Digiday

JUNE 27, 2022

Mobile app Uproad is looking to boost brand awareness by educating consumers on its offering via digital billboards and new digital video ads. ” To get the app’s message out, Uproad sought the help of Boston-based creative agency HeyLetsGo. .

Education 60

Education Brand Awareness Healthcare Audience 60

Martech

NOVEMBER 7, 2023

It’s estimated that one digital ad campaign delivering 1 million impressions has the same carbon footprint as a round-trip flight from Boston to London. Crimtan, based in London, is a programmatic display lifecycle marketing agency. Delivering a pre-roll video ad generates about 50 times more CO2 compared to a standard banner ad.

Banner 102

Banner Video Ads Viewability Brand Awareness 102

AdvertiseMint

AUGUST 13, 2023

Better influencer marketing opportunities: Like Instagram, TikTok allows brands to work with influencers to achieve their marketing goals. Disadvantages of TikTok Ads Here are some disadvantages of TikTok ads: Video ads are necessary : Image ads don’t do well on TikTok.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

Clearcode

AUGUST 13, 2023

The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. How Are In-App Ads Served? How Are In-App Ads Served?

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Digiday

SEPTEMBER 1, 2022

“Microsoft has this window of time to convince Netflix that they are the right ad serving platform. That to me was very revealing in these ad hires — the fact that… you didn’t see Microsoft hire a head video ad sales, Netflix did.”. The details of Netflix’s pitch. The marketplace has changed.

CPM 83

CPM Ad Server Video Ads Brand Awareness 83

AdvertiseMint

FEBRUARY 22, 2024

You can find this by clicking on the drop-down arrow at the top right corner of Facebook and selecting “Ads Manager” from the menu. Facebook offers a variety of campaign objectives, such as brand awareness, traffic, conversions, and more. Are you tired of running unsuccessful Facebook ad campaigns?

CPC 52

CPC CPA CPM Impressions 52

Digiday

JUNE 7, 2022

The key hits: TV network and agency executives are concerned how adding support for multiple measurement providers will increase their measurement costs. TV networks and agencies already pays tens to hundreds of millions of dollars annually to use Nielsen’s measurements. said one agency executive. Currency costs.

Agency 66

Agency Ad Tech Impressions Media 66

AdvertiseMint

DECEMBER 9, 2023

Would you like to know how to create video ads for Facebook? Creating compelling video ads for Facebook is the way to go if you want to make your mark and capture your audience’s attention. This blog post will discuss the easy steps and tips to create a successful Facebook video ad. Know your audience.

Video Ads 52

Video Ads A/B Testing Audience Brand Awareness 52

MobileAds

JANUARY 20, 2021

Samples of mobile video ads in different display modes for varying purposes: (1) autoplay video, (2) square framed video, and (3) verticle video with an image overlay. In-App video advertising has been steadily gaining traction. The expanse of video ads reach on mobile is mind-blowing.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Clearcode

MARCH 23, 2023

Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023.

Retail 59

Retail Media eCommerce Audience 59

Digiday

MAY 1, 2023

Ad spend in the U.S. It will also soon expand “beyond video action campaigns to include video reach campaigns,” which means Shorts can be used for both performance advertising and for brand awareness and consideration campaigns, said Kristen O’Hara, vp of agency and brand solutions at Google.

Audience 66

Audience Entertainment Media Brand Awareness 66

InMobi

OCTOBER 9, 2018

So, who’s now involved in getting an ad to appear in an app? On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use. App publishers need to consider how ads affect app usage, while also maximizing earnings.

Advertising 52

Advertising Ad network Ad Ops Demand Side Platform 52

AdvertiseMint

SEPTEMBER 25, 2023

Users create content following the challenge theme and using the brand’s hashtag. These trending hashtag challenges go viral, spreading brand awareness and user-generated content. In-feed ads. In-feed ads are short video ads that appear in users’ TikTok feeds.

Marketing 52

Marketing Audience Pop-Up Entertainment 52

Ad Monsters

SEPTEMBER 16, 2022

He helps the company grow its partner network by bringing on new supply, building market and brand awareness, and educating new and existing partners about Playwire’s evolving platform offerings. Senior Director, Video Ad Operations at PREMION. Odalys has been in the Digital Ad Ops realm since 2004.

Ad Tech 98

Ad Tech Ad Ops Media Communications 98

Ad Beat

SEPTEMBER 4, 2019

Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape. Vimeo doesn’t have these,” to remind people about the ad-free experience they offer. from filmmaker to a local business to a fortune 100 brand?—can Publishers. situations?—

Advertising 52

Advertising Video Ads Pop-Up Ad network 52

InMobi

MAY 2, 2022

The MRC (Media Ratings Council) defines an impression as viewable if 50% of the ad is visible for at least one second for display ads and at least two seconds for video ads. And viewability is one of the features demanded most by agencies and advertisers. It's really seen more as brand awareness marketing.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Karola Karlson

FEBRUARY 1, 2021

Looking for the best Facebook video ad examples in 2021? That’s because video ads have become an indisputable requirement for any Facebook advertising campaign. When researching Facebook Ad Library for good examples, I noticed that 80% of the TOP brands’ Facebook ad creatives were videos.

Video Ads 52

Video Ads Brand Awareness Audience Click Through Rate 52

PrograMetrix

JUNE 9, 2021

As of September 2021, the United States Drug Enforcement Agency (DEA) still categorizes cannabis as a Schedule I drug in the same category as LSD (acid), heroin, and ecstasy. Digital Video Advertising. Almost everyone online views digital videos. Many people prefer to watch videos versus reading content.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Digiday

NOVEMBER 22, 2022

In fact, traditional TV ad spending fell by 23% year-over-year in Q3 — and overall ad spending across media types dropped by 5% — whereas CTV ad spending rose by 39%, according to Standard Media Index, a research firm that compiles advertiser spending and pricing data from agencies. CTV across the board was up.

Impressions 61

Impressions Demand Side Platform Advertising Entertainment 61

Lemonads

DECEMBER 11, 2020

Monitor, Test, and Follow your Results Amazon Advertising Final Conclusions Guidelines for a correct advertising campaign While we enjoy the last days of summer, holiday planning is in full swing in agencies and marketing departments around the world. Ready to launch your first amazon advertising campaign? Let’s see how!

Advertising 52

Advertising Demand Side Platform Click Through Rate Keyword advertising 52

Digiday

DECEMBER 5, 2022

Every few years it seems like there’s an outrageous extended payment request that sounds the alarm bells and resurfaces the issues at agencies. In recent weeks, that’s come from a report about Keurig Dr. Pepper’s search for a PR agency and the 360-day payment window detailed in that request.

Agency 41

Agency Marketing Brand Awareness Video Ads 41

Brid.tv

FEBRUARY 16, 2023

Video ad monetization is one of the most profitable solutions for generating revenue from video content. As a result, many publishers are looking for ways to incorporate video into their business strategies. Custom Content —Video is a highly engaging content format by itself.

Video Ads 52

Video Ads Entertainment Audience Brand Awareness 52

Single Grain

MARCH 21, 2022

But given how different it works compared to these latter companies, many brands have chosen to work with TikTok ads agencies to handle their campaigns. If you are looking to hire a TikTok Ads agency to help you scale your business, this article will explain: What a TikTok Ads agency does.

Agency 59

Agency SEO Media Audience 59

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin.

Agency 52

Agency Marketing A/B Testing ROI 52

Ad Monsters

FEBRUARY 12, 2024

That platform will be crucial for leveraging the data necessary to produce and serve myriad creative variations via a single Video Ad Serving Template (VAST) tag. After all, producing countless ads is a fruitless endeavor unless the technology is available to serve the correct version of the ad to each listener.

Advertising 116

Advertising Ad Targeting Audience Brand Awareness 116

Single Grain

AUGUST 22, 2019

If you’ve got some videos out there right now, ask yourself these questions to evaluate whether or not they’re serving your company and product: Is your video increasing conversions ? Has it helped people engage more with your brand? Is it generating the brand awareness you hoped for? So today’s your lucky day!

Agency 100

Agency Audience Banner SEO 100

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Let’s begin!

Agency 52

Agency Advertising Retargeting Conversion 52