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TikTok Ads vs Facebook Ads

AdvertiseMint

Branded Effects and Filters: These let users apply branded effects to their videos, subtly promoting products. Spark ads: These special ads allow advertisers to combine original TikToks into ads. Read more: TikTok Spark Ads. Target audience and reach TikTok skews towards a younger demographic.

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The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

Meanwhile, SSPs are increasingly partnering with media agencies. For example, PubMatic, formerly an old-school SSP, reported in 2021 that its total desktop business (comprising display and online video) performed with revenue up 26% yearly on top of the prior year’s 28% growth.

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What Is Retail Media & Retail Media Networks (RMNs)?

Clearcode

Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023.

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Future of TV Briefing: Why measurement costs could slow TV ad industry’s currency changeover

Digiday

The key hits: TV network and agency executives are concerned how adding support for multiple measurement providers will increase their measurement costs. TV networks and agencies already pays tens to hundreds of millions of dollars annually to use Nielsen’s measurements. said one agency executive. Currency costs.

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AI Comes to Digital Audio Advertising – and It’s Improving Personalization

Ad Monsters

The digital industry is now familiar with AI-driven technology because it delivers value in data analysis and ad targeting. In particular, brands should look closely at how AI can enable highly relevant, customized creative at scale. But the focus today is on AI’s potential to transform creative functions.

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Why Facebook Advertising Can Be Beneficial to Your Business

AdvertiseMint

Whether you’re a local startup or an international enterprise, Facebook provides a stage where your brand can shine on a billion-person scale. While its global reach is impressive, the precision of Facebook’s ad targeting options sets it apart. When you create ads, they are not displayed to random Facebook users.

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Top 10 Best Ad Management Platforms for e-Commerce in 2022

Ad Wisey

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Video options. Why Adwisely?