Karola Karlson

FEBRUARY 1, 2021

Looking for the best Facebook video ad examples in 2021? That’s because video ads have become an indisputable requirement for any Facebook advertising campaign. When researching Facebook Ad Library for good examples, I noticed that 80% of the TOP brands’ Facebook ad creatives were videos.

Video Ads 52

Video Ads Brand Awareness Audience Click Through Rate 52

Single Grain

JANUARY 23, 2023

In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. Get My Free PPC Marketing Plan 5 Ways a PPC Consulting Agency Can Level Up Your Business Working with a PPC specialist is always beneficial for your business.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

MNTN

MARCH 19, 2024

Ad Exchange This is where DSPs and SSPs can buy and sell ad inventory, respectively. This marketplace is available to everyone from a small business to an agency, and offers inventory for display, mobile, Connected TV, and more. Learn More: DSP, SSP, and Ad Exchange: What’s the Difference ?

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

AdvertiseMint

NOVEMBER 3, 2023

This often includes strategy development, keyword research, ad creation, campaign setup, performance analysis, optimization, and continuous testing to ensure ads reach the desired audience at the lowest possible cost while achieving set objectives. Ensuring Effective Ad Spend: Without proper PPC management, your ad spend can skyrocket.

SEO 40

SEO Click Through Rate CPM ROI 40

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Video options. Bing (Microsoft) Ads.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Single Grain

JUNE 14, 2023

This type of PPC ads appear in search engine results pages when users search for specific products , showcasing relevant products from various online retailers: Video Ads : Video ads appear within video content on platforms such as YouTube or other ad networks.

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Single Grain

MAY 5, 2023

The Approach To address this concern, CBS contracted a PPC agency to build a new website that would improve the user experience and make it easier for customers to request quotes online. The agency also planned and executed a mixed SEO and PPC strategy to improve the website’s visibility in search results.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

MAY 18, 2023

A Google Ads audit is the process of analyzing your pay-per-click account shortcomings to improve your paid search performance on the Google search network. During a PPC audit , your digital marketing agency reviews various aspects of the account that may improve or hamper your PPC ad success.

Click Through Rate 52

Click Through Rate Conversion Rate CPC Conversion 52

Single Grain

APRIL 24, 2023

Buzzvil applied its lock-screen advertising method to create a highly visible and engaging ad campaign for the airline: The lock-screen ads featured stunning imagery of the airline’s destinations and offered users the opportunity to book a flight directly from their lock screen.

Marketing 52

Marketing Retargeting Click Through Rate Audience 52

Single Grain

JULY 13, 2023

3) Target Cost-Per-Acquisition (tCPA) Target CPA bidding is a Smart Bidding strategy that optimizes your bids for conversions: You need to specify the average cost you’d like to pay for each conversion under the CPA bidding Google Ads strategy. The bidding strategy is best for campaign goals like brand awareness and reach.

CPC 52

CPC CPA CPM Impressions 52

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. Advertising on Facebook is similar to Google Ads. The default pricing model for ad campaigns is the CPC (cost per click) where you pay Facebook for every click on the ad.

Advertising 89

Advertising A/B Testing Geo targeting Conversion 89

Karola Karlson

JANUARY 5, 2021

Ad level: Are there static ads in all correct sizes? Do your Facebook ads look overall attractive? Do your video ads follow all of the best practices? Is your ads’ post-click experience converting? One of the questions – Do the ads look attractive? – Find your company’s Facebook ads account.

Video Ads 52

Video Ads Audience Conversion Brand Awareness 52

Clearcode

APRIL 26, 2022

So the first ever online ad, which kicked started what is now a multi-billion dollar industry, appeared on October 27, 1994 on a website called HotWired, which is now wired.com, the popular tech publication. This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Ad Beat

JULY 26, 2019

The videos were also seen on the several web properties owned by eBay (acquired by PayPal in October 2002). As a result, the display network is perfect for brands that want to invest in top-of-funnel brand awareness. 2014 Holiday campaign with Conan O’Brien and Ellen DeGeneres.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

AdvertiseMint

AUGUST 3, 2023

Building a community around your brand fosters loyalty and encourages people to return. TikTok Ads. TikTok Ads allow you to create and display short video ads to a targeted audience. Depending on your needs and budget, you can choose from various ad formats. Create clear rules and a catchy hashtag.

Marketing 52

Marketing Click Through Rate Audience Shipping 52

Digiday

APRIL 26, 2023

In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Impressions 55

Impressions Ad Targeting Audience Agency 55