Digiday

SEPTEMBER 13, 2022

A lot of the testing of new opportunities may get curbed a bit,” said Michelle Chong, group director of planning at Fitzco ad agency. That momentum hasn’t slowed as OOH ad revenue reached $2.62 billion in 2019, according to a new ad revenue report from the Out of Home Advertising Association of America (OAAA).

Marketing 63

Marketing Advertising Retargeting Fashion 63

InMobi

JANUARY 22, 2019

This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. Contrast banner ads with video ads.

CPM 52

CPM CPC Advertising Banner 52

Single Grain

DECEMBER 24, 2019

Facebook and Google have been dominating the digital advertising space for years now, but Amazon is at number three and growing fast: they made almost $10 billion in ad revenues in 2019, which is almost 8% of the digital ad market, and up more than 30% from the year before. Trend #4: Amazon Video in Search Ads.

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

JUNE 13, 2023

TrueList ) Among mobile users, 14% of horizontal video ads capture the attention of 30% of viewers, whereas the majority of users engage with up to 90% of vertical video ads. Neal Schaffer ) Since 2019, the global influencer market has more than doubled. billion of all social media ad spending globally.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JULY 20, 2021

SSP simplifies media-selling for publishers as it connects to the myriad of DSPs, increasing the likelihood of selling ad spaces. Ad Exchange is a technological platform that can be used by both demand and supply partners (including publishers, advertisers, agencies, DSPs and SSPs) for direct media trading. Not at all.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

MARCH 16, 2020

In online advertising, it also means that brands can launch retargeting campaigns to get users who didn’t convert previously to return to their online stores. Dive Deeper: * How B2B Firms Can Acquire Leads with Programmatic Ads. Retargeting 101: Why It’s Essential for Any Marketing Funnel.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

InMobi

OCTOBER 21, 2019

Between July 2017 and September 2019, these apps have been downloaded a combined 224 million times, according to Apptopia. Even with their small screens, mobile devices are a go-to source of video entertainment content. In 2019, for the first time, people in the U.S. Users in the U.S. This year, adults in the U.S.

Mobile Ads 52

Mobile Ads Education Retargeting Audience 52