InMobi

JANUARY 22, 2019

CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads. Essentially, this denotes the cost for 1,000 impressions of a particular ad. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. Only time will tell.

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CPM CPC Advertising Banner 52

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. Snapchat is also rolling out ads in Spotlight, its explore tab, for advertisers globally. Snapchat says First Story could reach up to 50 million users in the US daily.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

Single Grain

JUNE 13, 2023

TrueList ) Among mobile users, 14% of horizontal video ads capture the attention of 30% of viewers, whereas the majority of users engage with up to 90% of vertical video ads. Neal Schaffer ) Since 2019, the global influencer market has more than doubled. billion of all social media ad spending globally.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

DECEMBER 18, 2019

Consider these stats : Although the average price for an ad had a 2% decrease, ad impressions grew by 34%. That concern is exacerbated since 42% of marketers are spending more in 2019 than 2018. What Is Post-Click Automation & Why Should Agencies Offer It as a Service?

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 In these auctions, advertisers compete with each other for the right to serve an ad impression to a particular user on a particular website or app. Ad impressions are served on different websites or apps connected to programmatic. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. The key hits: As TV networks and agencies wrap up their initial upfront negotiations, the real buying cycle begins. said a second agency executive. The real upfront market.

Marketing 66

Marketing Viewability Agency Ad Tech 66

VideoWeek

SEPTEMBER 1, 2023

“These metrics — and the flexibility of having multiple platforms in one view — enable A+E Networks to demonstrate how attention leads to action and truly understand the quality and value of audience impressions.” s media agency Wavemaker. The partnership was brokered by 4Sales Content Lead Jodie Miles and e.l.f.’s percent on H1 2022.

Entertainment 52

Entertainment eCommerce Agency Media 52

Single Grain

MARCH 16, 2020

NHL, Getty Images, Electrolux and Bayer have all moved some media-buying responsibilities from agencies to in-house in the last year alone. The greatest part of the ad spending growth in Africa is generated by mobile app installations, and games take the most significant share. million apps in Q1, 2019: the, biggest Google Play, has 2.1

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

JULY 31, 2019

UPDATED FOR 2019! 54% of mobile gamers said they'd rather watch video ads if this leads to in-game rewards. In a study, gamified ads had engagement rates nearly 6% higher than non-gaming ads, and saw a 28.8% for standard ads). Mobile-First Indexing: Everything You Need to Prepare Your Site For 2019.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

VideoWeek

SEPTEMBER 23, 2022

French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Teads says the expansion will increase its overall reach to nearly two billion monthly users across all platforms, while also adding the specific strengths of CTV inventory to its portfolio.

eCommerce 59

eCommerce Media Ad Tech Entertainment 59

VideoWeek

AUGUST 19, 2022

TikTok announced the launch of ‘Shopping Ads’ on Wednesday, the latest addition to its suite of advertising tools, as it continued to invest in its ecommerce capabilities. Shopping Ads includes three formats. The Week For Agencies. This takes total funding to around $232 million according to Crunchbase.

Media 52

Media Ad Tech Agency eCommerce 52

InMobi

JANUARY 17, 2019

If you’re looking to embrace programmatic media buying in 2019 but don’t know where to begin, then consider these examples of programmatic advertising to see how others have approached real-time bidding and automated advertising campaigns. Increasingly, in-app digital advertising is going programmatic. How are Prices Set in an Auction?

Advertising 40

Advertising Header Bidding Demand Side Platform Display Advertising 40

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. This means less potential revenue per ad placed. 1) Who Do Their Monetization Solutions Prioritize?

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

VideoWeek

MARCH 24, 2023

Ad agencies are seeking assurances from the company that user data is protected from the Chinese government. The deal enables advertisers on the streaming service to ensure their video ads are safe from fraud and invalid traffic, the verification firm said. Amazon’s share price dropped 2 percent at the news.

Media 52

Media Entertainment Ad Inventory Retail 52

SODP

FEBRUARY 12, 2020

billion on programmatic marketing in 2019 alone. billion was spent on nonprogrammatic digital display ads. . of all US ad spending was done digitally in 2019. Companies are investing lots of money in digital ads, and this creates a highly competitive environment. Why programmatic advertising is important.

Advertising 52

Advertising Impressions Ad Exchange Pop-Up 52

Lemonads

JULY 14, 2020

Ad Fraud at a Glimpse: How Big is the Problem? According to research giant Juniper, the marketing industry lost 42 billion US dollars to ad fraud in 2019. If the issue is not addressed, projections suggest that ad fraud can cost a staggering $100 billion in 2023 , which is equivalent to almost $274 million every single day.

Machine Learning 52

Machine Learning Conversion CPL CPA 52

Ad Beat

JULY 26, 2019

As of 2019, PayPal is operational in more than 200 countries and have 277 million active, registered users. The videos were also seen on the several web properties owned by eBay (acquired by PayPal in October 2002). By 2017, the company was earning US$13.094 billion in annual revenue (20.8%

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. This update can provide suggestions like adding new keywords, setting estimated mainline bids, and fixing ad groups without ads or keywords.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Karola Karlson

JULY 19, 2021

In my experience, light-backgrounded and colorful ads outperform very dark creatives. #11 If you’re advertising to millennials and even younger audiences, check out what Snickers is doing with their ads. The creativity of their creative agencies seems to be boundless. 2019 update! How to find Facebook ad examples?

eCommerce 52

eCommerce Retargeting Video Ads Advertising 52

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. It’s impossible to predict how audiences will respond but this could be an alternative. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.”

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

SEPTEMBER 29, 2023

Roku Brings Video Ads to Spotify CTV App Spotify and Roku have announced the introduction of video ads to the Spotify app on the Roku platform. Roku will offer Spotify video inventory through its Roku Audience Network, as part of Spotify’s Video Everywhere ad offering.

Media 52

Media Non-Profit Advertising Ad Tech 52

Single Grain

APRIL 28, 2020

In addition to our full services, Single Grain offers DIY options like the Evergreen Traffic Machine and the Agency Accelerator — which include content and SEO courses, proprietary software, and consultation. Dive Deeper: 9 Tips for Creating Instagram Video Ads that Actually Generate Sales. 3) Anheuser-Busch.

Marketing 141

Marketing Audience Media ROI 141