VideoWeek

DECEMBER 8, 2023

The findings follow the ANA’s revelation that 15 percent of programmatic ad spend goes on MFA sites. In addition, the average campaign ran on 44,000 websites, but 500 websites accounted for 63 percent of impressions. That growth is fuelled by an 11 percent rise in digital formats, hitting $587 billion in ad spend.

Video Ads 52

Video Ads Media Ad Tech Agency 52

Basis

MARCH 22, 2023

In 2022, more than 1000 campaigns for state, local and national races managed their digital ad buying through Basis Technologies’ workflow automation and business intelligence platform, Basis, encompassing more than $130 million in political ad spend across video, display, native, audio, and text ads.

Advertising 74

Advertising Impressions CPM Cookies 74

Flashtalking by Mediaocean

FEBRUARY 28, 2023

Flashtalking is now the only independent ad serving solution integrating the reporting of MRC-accredited CTV impressions, desktop and mobile viewability, and SIVT (sophisticated invalid traffic), as measured by Protected Media. We believe these solutions deliver accretive value for brands and their agency partners.”

Ad Server 52

Ad Server Impressions Viewability Banner 52

AdvertiseMint

JANUARY 8, 2024

Using striking images and videos in your Facebook ad campaign captivates the audience’s attention. Hence, it’s easier for businesses to convey their messages and leave a lasting impression by posting on their Facebook page. Facebook users can set ad budgets that align with their financial goals.

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52

AdvertiseMint

JANUARY 23, 2024

Advertising Opportunities Facebook offers robust advertising tools that allow businesses to create highly targeted ad campaigns based on demographics, interests, behaviors, and more. You can reach your target audience effectively via your Facebook page with various ad formats like carousel ads, video ads , and lead generation ads.

Marketing 52

Marketing Audience Impressions Video Ads 52

AdvertiseMint

JULY 3, 2023

Formula: Total cost/ Total click Billing: By clicks Best for Sales campaigns, traffic, app installs, profile visits CPM: $10 The starting price for CPM is $10 , corresponding to the cost of one thousand impressions. It refers to a bidding strategy metric where advertisers must pay for each video view or predefined interaction.

CPC 59

CPC CPM Click Through Rate Impressions 59

AdvertiseMint

FEBRUARY 7, 2024

Pick the ad format that aligns with your message, from eye-catching image ads and engaging video ads to dynamic carousel ads and simple text posts. Visual elements also play a big role, as a well-designed ad grabs attention and leaves a lasting impression. Additionally, the message is crucial.

Impressions 52

Impressions Audience Video Ads Brand Awareness 52

Martech Series

AUGUST 18, 2022

Adverty, the leading in-game advertising provider and multi-patent-holding creator of Metaverse-ready ad opportunities, announces exclusive partnership with Yazle. This will be a huge asset to agencies and brands in these countries – opening up entirely new possibilities for engagement with audiences,” he adds.

Ad Tech 80

Ad Tech MarTech Impressions Video Ads 80

AdvertiseMint

FEBRUARY 12, 2024

Google ads offer text-based, display, and video ads on YouTube. While text ads are concise and effective, video and Google display ads allow for more visual creativity. Facebook offers a wide range of ad formats, including image ads, video ads , carousel ads , shopping ads, banner ads, and more.

CPC 52

CPC Brand Awareness Video Ads CPA 52

Digiday

MARCH 15, 2023

As publishers’ podcast executives ramp up their experimentation with accompanying video , podcast ad buyers are starting to have more conversations about what opportunities this format can provide to brands — and which investment teams handle the buys, according to four agency executives who spoke with Digiday. “I

Impressions 76

Impressions Agency Conversion Video Ads 76

Adtaxi

MARCH 22, 2022

social network video ad spending will grow to $24.35 Connected TV (CTV) numbers are equally impressive. CTV ad spending in the U.S. Consumers are interested in personalized content delivery, and video ads are a smart way to reach consumers who may exclusively prefer video over other forms of content.

Advertising 72

Advertising Marketing Video Ads Audience 72

Digiday

FEBRUARY 26, 2023

The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. In some cases, clients are even pushing their media agencies to adopt attention metrics at a faster clip. Dentsu is also doing some testing around guarantees around attention.

Media 68

Media Pop-Up Agency Banner 68

Monetize More

JUNE 28, 2022

Every brand, organization, or agency seems to have an app these days. Ad views multiplied by eCPM yield app ad income. Ad revenue = ad impressions multiplied by eCPM. ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. per impression. Ad Unit Varieties.

CPM 52

CPM Impressions CPC CPA 52

AdvertiseMint

FEBRUARY 22, 2024

per click, depending on audience targeting and ad quality. Cost per thousand impressions (CPM). CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance. Ad objectives. Your ad campaign objective plays a crucial role in determining ad costs.

CPC 52

CPC CPA CPM Impressions 52

VideoWeek

JUNE 21, 2022

Video ad tech company Good-Loop and supply chain emissions data business Scope3 have today announced a new partnership which will combine the two companies’ green media tools into one platform. Many of the major agency groups and ad tech companies have committed to becoming carbon neutral in the not-too-distant future.

Ad Tech 98

Ad Tech Impressions Video Ads Media 98

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. Attention metrics are more efficient than traditional metrics like impressions and clicks.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

InMobi

SEPTEMBER 17, 2019

Video ads continue to deliver better viewability across both desktop and mobile. Mobile benchmarks for ad fraud continues to be lower than that of desktop. Time in view : “Time-in-view is the average duration that a viewable impression remained in view. Changes are afoot in the video advertising realm too.

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

Digital Turbine

AUGUST 31, 2022

Long gone are the days when we focused our advertising efforts on impressions and reach. You certainly can pack the internet with ads if you want. Estimates are that people encounter “ up to 10,000 ads per day ” – which means it’s not enough for an ad to be SEEN. And the same holds true when we are on our phones.

Viewability 59

Viewability A/B Testing Impressions Video Ads 59

AdvertiseMint

AUGUST 13, 2023

Disadvantages of TikTok Ads Here are some disadvantages of TikTok ads: Video ads are necessary : Image ads don’t do well on TikTok. So, you will need to invest in videos. Expensive Ads: A minimum daily budget of $50 and $20 per ad group is required to run ads on TikTok. per click.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

Clearcode

AUGUST 13, 2023

The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. How Are In-App Ads Served? How Are In-App Ads Served?

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

AdvertiseMint

SEPTEMBER 10, 2023

5 TikTok Video Ads Specs Here are the most popular TikTok video ad specs: 1. In-feed ad specs. In-feed ads are short video ads that appear in users’ TikTok feeds as they scroll through the app. TopView ads are premium, full-screen video ads at the top of a user’s feed.

Video Ads 52

Video Ads Click Through Rate Audience Impressions 52

Martech

FEBRUARY 14, 2024

Creating a sound for customer experiences TD worked with sonic branding agency Sixième Son to build a score that is optimistic and catchy. Customer experience touchpoints include: Hold music at call centers, Video ads, Podcast/audio ads, Canadian ATMs, Canadian branch overhead music, and Canadian branch phone lines.

Communications 115

Communications MarTech Impressions Video Ads 115

MNTN

JULY 5, 2022

It was expensive and impressions were often wasted trying to target a hard-to-pinpoint B2B audience with limited contextual targeting on linear TV. Impressions are no longer wasted with broad contextual targeting by show or network. Sign up here to make an easy transition even more seamless. More on this in a minute.

A/B Testing 52

A/B Testing Impressions Audience Agency 52

Monetize More

MAY 20, 2023

Real Content Network Real Content Network offers publishers a native video and content marketplace. Their network currently contains over 1 billion monthly impressions and is used by many leading publishers. Publishers have full control over the ads that get served on their site to ensure quality and protect their brand.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Martech

OCTOBER 18, 2022

Out-of-home agency Kinetic US (owned by WPP) looked at how advertisers plan to leverage DOOH by amplifying it on other channels. For digital video ads, 46% of U.S. This could entail reaching digital users when they are close to the DOOH ad, or at a later time, simply to remind them of what they saw earlier.

Retail 112

Retail Impressions Shipping Media 112

Martech

NOVEMBER 7, 2023

It’s estimated that one digital ad campaign delivering 1 million impressions has the same carbon footprint as a round-trip flight from Boston to London. Crimtan, based in London, is a programmatic display lifecycle marketing agency. So it’s not something that can be kind of neglected or not looked at.”

Banner 103

Banner Video Ads Viewability Brand Awareness 103

Monetize More

MARCH 3, 2023

Viewdeos Viewdeos helps publishers monetize traffic through video advertising. You’ll get access to premium video ad inventory when joining their ad network. Viewdeos will help increase your page views and engagement through video inventory created from your content. Click here to find out more about Viewdeos.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

Clearcode

AUGUST 4, 2022

Everyone in the digital advertising world is familiar with Facebook Ads and Google Ads. Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. AdTech companies and ad agencies can build self-serve ad platforms to allow their clients to create their own ad campaigns.

Advertising 92

Advertising Demand Side Platform Ad Server Agency 92

Martech

AUGUST 25, 2022

The main reason is that ad groups with RSAs got around twice as many impressions as ad groups without RSAs because the machine was able to make ads relevant for a significant new number of searches. And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that.

Machine Learning 97

Machine Learning Conversion Geo targeting Audience 97

Digiday

JANUARY 16, 2023

“TikTok makes up about 25% of the social ad budgets,” said Brendan Gahan, chief innovation officer at digital marketing agency Mekanism. That’s rapid growth for an agency that did its first branded hashtag on TikTok back in 2019. Not bad for an ad sales team that had a tricky 2022 that included a restructure.

Advertising 74

Advertising Video Ads Agency Media 74

InMobi

OCTOBER 27, 2020

It’s important that you speak to each bidder and know what kind of growth they have observed and are likely to see in this quarter from the DSPs and/or advertisers they have onboard Agency Partnerships: Understand if there are unique demand partnerships and/or agency preferential status as part of their supply path optimization (SPO) efforts.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Digiday

JULY 24, 2022

billion that 42 clients of Ebiquity spent on programmatic display and video ads across 5,490 unique MFA domains. They’re not going to fire any ad tech vendors for selling these impressions. A big demand-side platform, for example, could decide not to buy impressions from these sites. In the U.S.,

Clickbait 60

Clickbait Advertising Ad Tech Demand Side Platform 60

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. How much does it cost? Don’t forget about contextual targeting!

Advertising 112

Advertising Marketing Ad Exchange Retail 112

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory.

Marketing 52

Marketing Media Entertainment Agency 52

Digiday

JUNE 7, 2022

The key hits: TV network and agency executives are concerned how adding support for multiple measurement providers will increase their measurement costs. TV networks and agencies already pays tens to hundreds of millions of dollars annually to use Nielsen’s measurements. said one agency executive. Currency costs.

Agency 65

Agency Ad Tech Impressions Media 65

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

AdvertiseMint

JULY 29, 2023

Since most people use TikTok on their mobile devices, you want your ads to look great on small screens. The best way to do this is to create your video ad in portrait mode. According to TikTok, videos made in portrait mode deliver 40.1% more impressions. Partner with the best TikTok advertising agency now!

A/B Testing 52

A/B Testing Marketing Audience Agency 52