InMobi

SEPTEMBER 17, 2019

LEARN MORE To help establish viewability guidelines and benchmarks in the digital advertising space, Integral Ad Science (IAS) recently released its Media Quality Report for the first half of 2019. Video ads continue to deliver better viewability across both desktop and mobile. In the U.S.,

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

InMobi

OCTOBER 15, 2019

Note: Originally published in Campaign Asia on October 8, 2019. InMobi’s 2019 Mobile Programmatic Advertising report shows a synonymous trend for global in-app spends with North America alone accounting for 59%. In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018.

Viewability 52

Viewability Marketing Banner Rich Media 52

Basis

SEPTEMBER 13, 2022

digital video , connected TV (CTV), digital audio (as a subset of rich media), and, within that, podcast advertising. By 2024, programmatic CTV video ad spend is projected to sustain its solid double-digit growth and likely play an even bigger role in the broader TV advertising market.

Advertising 87

Advertising Cookies Rich Media Video Ads 87

VideoWeek

AUGUST 12, 2022

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. Finder’s research found that the big three platforms were the only three to have seen meaningful growth in the UK since 2019. The Week For Agencies. Dentsu Posts 8.2

Advertising 98

Advertising GDPR Banner Healthcare 98

Single Grain

JULY 31, 2019

UPDATED FOR 2019! Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100