VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. CEO Elon Musk started an impromptu video live stream earlier this week (a feature which isn’t currently available to the general userbase).

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. 1) Because It’s Effective In short, video ads work.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

InMobi

FEBRUARY 19, 2016

Each year, mobile advertising commands greater attention as it captures more of our day and reshapes all the critical touch points through the customer journey. According to comScore, 2015 was the year the number of mobile internet users exceeded that of desktop-only internet users, with over 54% of digital media time spent on apps.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

Ad Beat

SEPTEMBER 4, 2019

Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape. Vimeo doesn’t have these,” to remind people about the ad-free experience they offer. for example, an ad-free, HD live-streaming experience.

Advertising 52

Advertising Video Ads Pop-Up Ad network 52

illumin

JANUARY 9, 2019

One thing is for certain, inundating consumers with a barrage of the same ads over and over again is about as appealing as the day-old bagels in the office break room. And with the post-holiday slump, the pressure for advertisers to reactivate audiences and deliver highly relevant campaigns is at an all-time high.

Brand Lift 40

Brand Lift Video Ads Banner Food 40

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Video as spend has already crossed over $50 billion as of 2022 and this will only go up.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Smart-Hub

DECEMBER 22, 2023

In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. Join us on this journey to decode the intricacies of AdTech and discover how staying informed is the key to unlocking success in the digital advertising landscape.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

NOVEMBER 6, 2017

Singles Day or 11/11 as it is known in China, has fast outstripped Cyber Monday and Black Friday to emerge as the world’s biggest online shopping event, raking in over $17 billion in 2016 - a 25% increase from 2015. Importantly, 82% of these transactions were driven by mobile in 2016.

Retargeting 52

Retargeting Fashion Electronics Retail 52

InMobi

SEPTEMBER 7, 2016

Philip Pullman Advertising is storytelling. And storytellers don't advertise products, as much as invoke heart-warming, magical connections between users and brands. If mobile is a foregone conclusion, the power of video advertising is still at its evolutionary stages. So what makes India ripe for mobile video?

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

InMobi

AUGUST 30, 2016

While many users are willing to rotate their phones to landscape mode to watch a video, they’re unlikely to take the same action when viewing video ads. Brands have traditionally conceived, created and filmed their ad units horizontally, with TV and desktop in mind and mobile as an afterthought.

Video Ads 52

Video Ads Rich Media Banner Food 52

VideoWeek

MARCH 17, 2023

Top Stories Streaming Growth Helps Cover TV Ad Downturn for RTL Group European broadcasting group RTL Group released its full year financial results this year, reporting 8.8 percent drop in TV advertising revenues. percent full-year growth in revenues, and 1.6 percent organic revenue growth, despite a 4.4 Read more on VideoWeek.

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

InMobi

JANUARY 6, 2015

The mobile advertising space continues to evolve at breakneck speed and demands agility, adeptness and endurance all at once -- not just to survive the pace of changes, but also to lead them from the front. In 2014, InMobi consolidated its position as an undoubted product & technology thought leader in mobile advertising.

Native Advertising 40

Native Advertising Shipping Video Ads Ad Exchange 40

Monetize More

JANUARY 2, 2023

In-app Advertising : More than a quarter of these apps use some type of in-app advertising. Best In-app ad formats till date: Widely used : Playable Ads. Most Engaging : Rewarded Video Ads. Rating the Best Mobile App Monetization Models: In-App Advertising: ⭐️ ⭐️ ⭐️ ⭐️ ⭐️. Native Ads: ⭐️ ⭐️ ⭐️.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. This is a big problem in the app ecosystem.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

Ad Beat

DECEMBER 10, 2019

Online advertising has come a long way since its inception. Given that search accounts for only 21 percent of active users’ time on the internet, it comes as no surprise that businesses everywhere are using video advertising as an avenue to connect with their target audience. Source: thinkwithgoogle. Source: Facebook Business.

Video Ads 52

Video Ads Advertising Entertainment Audience 52

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Who Should Advertise on Amazon? Authors and booksellers also benefit greatly from Amazon advertising because of framing. Types of Amazon Ads.

Video Ads 110

Video Ads Conversion CPC Banner 110

Martech Series

DECEMBER 22, 2022

By 2015, every month the user base increased to 75 million users and advertisements were becoming pervasive which gave the Company a revenue stream. By 2018, 99% of Snap total revenue came from advertising as per internal financials of the company. Today, it is used for many advertising and marketing purposes.

Audience 86

Audience ROI Media Advertising 86

Ad Monsters

OCTOBER 19, 2022

Digital publishers rely heavily on advertising revenue to ensure their businesses will succeed. Google’s AM360 is a multi-faceted ad server that helps publishers generate revenue by assisting in managing the assets and delivery of sold campaigns while also tracking and reporting on the results.

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

VideoWeek

AUGUST 26, 2022

” DoubleVerify claims the new variant will have cost advertisers up to $10 million in wasted spend this year. TikTok looks to be renewing its efforts to grow its audience for its connected TV app, as the short form video app is looking to hire someone to lead user growth on CTV. Google DV360 Rolls Out Digital Out-of-Home Ads.

Brand Lift 98

Brand Lift Media Electronics Agency 98

MNTN

AUGUST 24, 2022

Before the rise of streaming services, television ads were the pinnacle of advertising. They allowed companies to reach a larger audience than radio or print promotions, and advertisers could target their efforts by carefully selecting the channels, shows, and time slots for their ads. What Is MVPD and How Does It Work?

Audience 52

Audience Retargeting Advertising Ad Targeting 52

Single Grain

AUGUST 19, 2019

But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that they show to their customers. A Simple Hack to Combine Facebook Ads and Google Ads.

Impressions 80

Impressions Audience Banner A/B Testing 80

VideoWeek

JUNE 17, 2022

App Tracking Transparency, launched by Apple last year, requires apps to ask for specific opt-in permission to use Apple’s Identifier for Advertisers (IDFA). Video advertising delivery company Peach has acquired Cape, a SaaS campaign automation platform. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech.

Ad Tech 59

Ad Tech Impressions Media Agency 59

VideoWeek

MARCH 24, 2023

” The Week in Tech Innovid, Walmart Connect Team Up for CTV Ad Placement Innovid has partnered with Walmart Connect to allow brands to manage ads on CTV. Advertisers on the Walmart DSP will be able to optimise campaigns towards each customer in real time, according to the companies.

Media 52

Media Entertainment Ad Inventory Retail 52

Ad Beat

OCTOBER 30, 2019

trillion, according to a 2015 Nilsen report. . Let’s take a closer look at their advertising strategy: 2006: ‘Life Takes VISA’. For their latest advertising campaign, the company turned the mic over to women to understand how they think, feel and act when it comes to money. 2009: ‘More people go with VISA’. Source: Adbeat.

Finance 52

Finance Marketing Conversion Electronics 52

Single Grain

FEBRUARY 21, 2022

Now that you know what to look for in a Google Ads agency, here is a carefully curated list of the most prestigious agencies in the field. Specializes In : Paid media advertising, SEO, and content marketing. Specializes In : SEO, paid media advertising, and CRO. They are also certified in Google, Bing, and Facebook Ads.

Agency 52

Agency SEO Conversion Media 52

Single Grain

MAY 12, 2020

Here's another great example from Ahrefs , which makes SEO mastery seem simple: Dive Deeper: 20 Pre-Production Tips to Create Successful Video Content in 2020. Since its first appearance in 2015, there has been a 330% increase in searches for “Facebook live stream.” 11) Live Streaming. 14) 360°/VR.

Audience 145

Audience ROI Marketing Brand Awareness 145

InMobi

JANUARY 18, 2015

Here is my list of the five critical changes that 2015 is poised to bring. 2015 will see the first few popular apps for wearables, and a lot of debate. With its launch in 2015, apps for Apple Watch will quickly follow. So will the debate on advertising and UX. It is unlikely that this debate will be settled in 2015.

Video Ads 52

Video Ads Ad Targeting SEO Media 52

VideoWeek

SEPTEMBER 29, 2023

. “LoopIQ’s unique capability to effectively link purchase data with ad targeting and measurement is set to revolutionise the way brands reach and resonate with their audiences in ad-supported streaming environments,” said Tony Marlow, Global Chief Marketing Officer at LG Ad Solutions.

Media 52

Media Non-Profit Advertising Ad Tech 52

Single Grain

APRIL 28, 2020

Focus on not just getting more people with your advertising, but getting more qualified leads in your contacts. Anheuser-Busch’s pivot helped gain the respect of customers that millions spent on advertising never could have done. Book My Free Marketing Consultation. 2) Single Grain. The Lesson. 6) State Farm.

Marketing 141

Marketing Audience Media ROI 141